Title: In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes

Authors: George Balabanis, Rene Dentiste Mueller, T.C. Melewar

Addresses: Cass Business School, City University, Frobisher Crescent, Barbican Centre, London, EC2Y 8HB, UK. ' International Business, School of Business and Economics, College of Charleston, University of Charleston, 66 George Street, Charleston, South Carolina, 29424-0001, USA. ' Marketing and Strategy, Office 053 Elliott Jaques Building, Brunel Business School, Brunel University, Uxbridge, Middlesex UB8 3PH, UK

Abstract: The literature on national identity and consumption has grown tremendously over the past decade and is currently of significant interest in a variety of fields including anthropology, sociology, social and political psychology as well as business. This two-country study examines three different national identity constructs (nationalism, patriotism and internationalism) and their relationship with Country of Origin Image (COI) and buying intentions. The findings help delineate national identity constructs by providing empirical evidence that nationalism, patriotism and internationalism, while conceptually similar, are independent attitudinal dimensions and, accordingly, have differential effects on various aspects of COI. The research findings also suggests that national identity phenomena are nation specific and are perhaps best studied on a case by case basis.

Keywords: country of origin; nationalism; national identity; ethnocentrism; patriotism; internationalism.

DOI: 10.1504/IJBG.2007.015052

International Journal of Business and Globalisation, 2007 Vol.1 No.3, pp.328 - 344

Published online: 06 Sep 2007 *

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