Digitalising backpacker to travel vlogger
by Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade
International Journal of Knowledge Management in Tourism and Hospitality (IJKMTH), Vol. 2, No. 4, 2022

Abstract: Tourism is one of the common ways to achieve economic development in most destinations. The expenditure of tourists stimulates the socio-economic development of local communities. Most countries target business travellers and tourists who do not mind spending while travelling. Backpackers were previously underestimated because they travel on an extremely tight budget. This research is based on secondary reviews in the tourism industry. Owing to digitalisation through social media, many backpackers have become travel vloggers who indirectly became influencers in the tourism industry. The popularity of travel vloggers has led to their appointment as tourism ambassadors who promote travel destinations. A leap in momentum in the Malaysian tourism industry is expected within the next few years with the assistance of travel vloggers.

Online publication date: Tue, 12-Jul-2022

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