A critical analysis of how BMW designs a collaborative and value-adding supply chain
by Yang Liu; Yu-Lun Liu
International Journal of Business Performance and Supply Chain Modelling (IJBPSCM), Vol. 12, No. 4, 2021

Abstract: This study empirically explores the role of the relationship between warehousing, the market and suppliers, as well as the relationship between inventory and forecasting teams, by using BMW as a case study. Three theoretical perspectives were considered: demand-facing warehousing, supplier-facing warehousing, and collaborative planning forecasting and replenishment (CPFR). The results reveal that, although BMW is ultimately expanding warehouses to approach more overseas customers, all of BMW's warehouses are still built close to suppliers. Furthermore, BMW's forecasts consider the influences of sales events, such as auto shows and movie promotions, and use data from BMW's exclusively setup website to explore the market deeper. The findings contribute to the knowledge of the automotive industries by highlighting the best practices of collaborative and value-adding supply chain.

Online publication date: Mon, 07-Feb-2022

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