Title: A critical analysis of how BMW designs a collaborative and value-adding supply chain

Authors: Yang Liu; Yu-Lun Liu

Addresses: University College London, Gower St, London WC1E 6BT, UK ' National Taipei University of Technology, 1, Sec. 3, Zhongxiao E. Rd., Taipei 10608, Taiwan

Abstract: This study empirically explores the role of the relationship between warehousing, the market and suppliers, as well as the relationship between inventory and forecasting teams, by using BMW as a case study. Three theoretical perspectives were considered: demand-facing warehousing, supplier-facing warehousing, and collaborative planning forecasting and replenishment (CPFR). The results reveal that, although BMW is ultimately expanding warehouses to approach more overseas customers, all of BMW's warehouses are still built close to suppliers. Furthermore, BMW's forecasts consider the influences of sales events, such as auto shows and movie promotions, and use data from BMW's exclusively setup website to explore the market deeper. The findings contribute to the knowledge of the automotive industries by highlighting the best practices of collaborative and value-adding supply chain.

Keywords: supply chain management; warehousing; collaborative planning forecasting and replenishment; CPFR; BMW; automotive industry.

DOI: 10.1504/IJBPSCM.2021.10044841

International Journal of Business Performance and Supply Chain Modelling, 2021 Vol.12 No.4, pp.414 - 429

Accepted: 24 May 2021
Published online: 02 Feb 2022 *

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