Presenting a new mixed method for measuring service quality of health clubs Online publication date: Tue, 18-May-2021
by Hossein Abdolmaleki; Behzad Soheili; Michal Varmus; Abbas Khodayari
International Journal of Sport Management and Marketing (IJSMM), Vol. 20, No. 5/6, 2020
Abstract: Sports organisations do their job well when they illuminate the future path of society and future building is one of their main characteristics; so, for these organisations, explaining the landscape and improving performance is necessary. So, the aim of this study was to evaluate the quality of services of health clubs by the combined method of balanced scorecard (BSC), quality function deployment (QFD) and fuzzy analysis hierarchical process (FAHP). From the conducted survey, it can be concluded that determining the capacity of sports activities and ensuring the quality of the program of sports clubs for health, providing quality services in a new way is an inevitable necessity.
Online publication date: Tue, 18-May-2021
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