Application of TAM model in teaching and learning - a behavioural study on social media
by Bhuvanesh Kumar Sharma; Vinod Kumar Pal
International Journal of Management Practice (IJMP), Vol. 13, No. 4, 2020

Abstract: Social networking sites are becoming very popular among students. It is considered one of the most important sources for creating content for teaching and learning among students. The purpose of this research is to examine the impact of perceived usefulness, perceived ease of use on attitude and behavioural intention which determine the actual behaviour to use social media for teaching and learning. A conceptual model has been developed after an intense literature review and analysed with the help of structural equation modelling. The result of the study suggested that the perceived usefulness and perceived ease of use are good predictors of attitude and behavioural intention and attitude is a good predictor of behavioural intention and behaviour intention predict the actual behaviour of the student to use social media.

Online publication date: Wed, 08-Jul-2020

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management Practice (IJMP):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com