Title: Application of TAM model in teaching and learning - a behavioural study on social media

Authors: Bhuvanesh Kumar Sharma; Vinod Kumar Pal

Addresses: Pune Institute of Business Management, Pune, Maharashtra 412115, India ' Balaji Institute of International Business, Pune, Maharashtra 411033, India

Abstract: Social networking sites are becoming very popular among students. It is considered one of the most important sources for creating content for teaching and learning among students. The purpose of this research is to examine the impact of perceived usefulness, perceived ease of use on attitude and behavioural intention which determine the actual behaviour to use social media for teaching and learning. A conceptual model has been developed after an intense literature review and analysed with the help of structural equation modelling. The result of the study suggested that the perceived usefulness and perceived ease of use are good predictors of attitude and behavioural intention and attitude is a good predictor of behavioural intention and behaviour intention predict the actual behaviour of the student to use social media.

Keywords: teaching and learning; perceived usefulness; perceived ease of use; attitude; behavioural intention; actual behaviour.

DOI: 10.1504/IJMP.2020.108306

International Journal of Management Practice, 2020 Vol.13 No.4, pp.478 - 497

Received: 28 Dec 2018
Accepted: 31 Jul 2019

Published online: 20 May 2020 *

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