Sustainability marketing initiatives during the Syrian conflict: the role of international development projects Online publication date: Mon, 11-May-2020
by Ashraf M. Attia; Mostafa Shalaby; Rana A. Fakhr; Hibatullah Attia
International Journal of Islamic Marketing and Branding (IJIMB), Vol. 4, No. 3/4, 2019
Abstract: This research addresses sustainability marketing initiatives and the role of international development projects in supporting the most vulnerable segments in the course of the conflict in Syria. The most vulnerable segments in this regard include both IDPs (internally displaced persons) and refugees in Syria and in neighbouring nations such as Turkey, Lebanon and Jordan. This research recognises the sustainability marketing initiatives and the contribution made by international development agencies in adopting and implementing development projects to help and uplift the status of IDPs and refugees during the Syrian conflict.
Online publication date: Mon, 11-May-2020
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