MTM matrix: a new analytical framework for strategic alliances
by Majid Kasmai, Junichi Iijima
International Journal of Business Performance Management (IJBPM), Vol. 4, No. 1, 2002

Abstract: Intense global competition has forced firms to look for some effective strategy to cope with it. Firms should innovate in different areas, from technology management to manufacturing process, from plant economics to marketing, and should do it quickly. Strategic alliance is a strategy that allows firms to refresh their competitive strengths in response to globalisation. In recent years, there have been many papers written on strategic alliances. However, current publications do not answer several essential questions. How could we define what type of strategic alliance is appropriate for a specific firm with a specific product and technology? What are the possible strategic alliances with a specific partner? What should be the necessary level of a future partner? In order to answer these questions, we introduce the concept of MTM-space. MTM stands for Manufacturing ability, Technological level, and Market potentiality. In an MTM-space we can map a firm's position with any specific product. Then we introduce two MTM-matrices. In these matrices, taking both high and low levels for each dimension of manufacturing ability, technological level, and market potentiality of a firm, for each product, we define eight possible MTM levels for each firm. These matrices help firms to find appropriate partners for their specific needs. To evaluate our models, we conducted analyses of several strategic alliance cases in the semiconductor industry.

Online publication date: Sun, 13-Jul-2003

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Performance Management (IJBPM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email