Calls for papers


International Journal of Electronic Marketing and Retailing
International Journal of Electronic Marketing and Retailing


Special Issue on: "Big Data Management and Business Strategy"

Guest Editors:
Dr. Srikanta Patnaik, SOA University, India
Dr. Sabyasachi Pattnaik, F. M. University, India

Big data is a buzzword in today's world, used to describe the exponential growth and availability of data, both structured and unstructured. In this decade, big data will be as important to business and society as the Internet was in the last decade, because of the simple reason that more data may lead to more accurate analyses.

The real issue is not only to acquire large amounts of data but for the vision of the organisations to harness relevant data and analyse it to develop the business strategy.

This special issue is dedicated to big data management and development of business strategy. In other words, it is to use big data to find answers to the problems of 1) cost reductions, 2) time reductions, 3) new product development and optimised offerings, and 4) smarter business decision making.

Subject Coverage
Suitable topics include, but are not limited to, the following:

  • Big data computing: technology and application challenges
  • Big data management software
  • Big data mining
  • Big data visual analytics
  • Big data archive
  • Big data and social network
  • Internet of things
  • Big data value chain
  • Best practices for big data management
  • Big data infrastructure and platforms

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper has been completely re-written and if appropriate written permissions have been obtained from any copyright holders of the original paper).

All papers are refereed through a peer review process.

All papers must be submitted online. To submit a paper, please read our Submitting articles page.

Important Dates

Full paper submission: 31 December, 2014

Notification to authors: 28 February, 2015

Final version submission: 1 May, 2015