Calls for papers


International Journal of Electronic Marketing and Retailing
International Journal of Electronic Marketing and Retailing


Special Issue on: "Advancements in Interactive Marketing and the Internet of Things"

Guest Editor:
Prof. Marco Galvagno, University of Catania, Italy

Internet- and other technology-enabled tools such as near-field communication, real-time localisation, radio frequency identification or quick response code have inundated our lives and transformed everyday objects into smart artefacts that can comprehend and react to their environments. These smart objects, by integrating several technologies and communication solutions, allow customers to retrieve (and share) information and knowledge of the products and create the so-called Internet of Things.

Although a substantial body of research in marketing and information systems has focused on the impact of the internet and related technologies on consumers, firms and the marketplace, the literature remains fragmented and the two topics need to be better scrutinised.

In such a complex scenario, the main objective of this special issue is to further develop our understanding of both interactive marketing and the Internet of Things and/or the way they interact with and relate to each other, using a multidisciplinary approach.

This issue invites conceptual, empirical and methodological papers on new trends in interactive marketing and the Internet of Things, how these can affect marketing and retailing theories, and their implications for associated processes, products and services. Both theoretical work and empirical research are appreciated.

The issue will carry revised and substantially extended versions of selected papers presented at the 3rd B.S.Lab International Symposium 2015. However, researchers unable to participate in the conference are also strongly encouraged to submit articles for this call.

Subject Coverage

  • Interactive marketing
  • Evolution of interactive marketing
  • Fundamental trends within interactive marketing literature
  • Internet of Things
  • Future scenarios in marketing and retailing related to the Internet of Things
  • Future research regarding the intersection of interactive marketing and the Internet of Things
  • Ethical issues in interactive marketing and the Internet of Things
  • Open business models and Internet of Things development
  • Smart cities, smart firms
  • Web marketing services
  • Omni-channel retailing
  • Consumer behaviour through the internet
  • Customer relationship management on Internet
The Guest Editor also invites authors to submit innovative and interesting papers that may not necessarily fit into the areas listed above but which are highly relevant to the theme of the issue.

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper has been completely re-written and if appropriate written permissions have been obtained from any copyright holders of the original paper).

All papers are refereed through a peer review process.

All papers must be submitted online. To submit a paper, please read our Submitting articles page.

Important Dates

Manuscripts due by: 30 November, 2015