Calls for papers

 

International Journal of Technology Marketing

 

Special Issue on: "Emerging issues in Internet, Social Media and E-Marketing"

Guest Editors:
Prof. Irene Tilikidou, TEI of Thessaloniki, Greece
Prof. George Giaglis, Athens University of Economics and Business, Greece

Technological developments in internet, mobile and social media marketing are arguably having significant impact on the practice and theory of technology marketing. Technological products have certain characteristics that pose particular requirements in terms of the marketing effort needed to reach their markets; on the other hand, technological innovations have themselves transformed the marketing landscape, presenting novel opportunities and previously unknown risks.

In such an environment, this special issue aims to provide a forum for publishing original research covering contemporary electronic and social media marketing issues and their various links to technological products, services and facilities.

The issue will carry revised and substantially extended versions of selected papers presented at the International Conference on Contemporary Marketing Issues (ICCMI) 2012, but we also strongly encourage researchers unable to participate in the conference to submit papers for this call.

Subject Coverage
Suitable topics include but are not limited to:

• Toolkits for technology marketing
• Social media marketing
• Direct and online marketing
• Mobile marketing
• Internet marketing and e-commerce
• B to B and/or B to C in technological product markets
• Electronic surveys and technological innovations in data analysis
• E-marketing in the tourism sector
• Customer relationship management
• Social media and e-marketing in small and medium sized enterprises (SMEs)
• E-marketing in the context of the global economic crisis

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper was not originally copyrighted and if it has been completely re-written).

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page.

Important Dates

Submission of papers: 10 December, 2012 (extended)

Notification of acceptance: 31 January, 2013