Chapter 8: PLM in Practice - Assessment and Models

Title: PLM in the age of Facebook

Author(s): Alberto Codrino

Address: PLM Systems S.r.l., Via Perugia 24 – 10152 Torino, Italy

Reference: International Conference on Product Lifecycle Management 2010 pp. 417 - 425

Abstract/Summary: Many functionalities of social media applications can improve current PLM software tools and extend their footprint to the early stages of process development (idea generation and market validation) and to the post-production stage (customer feedback). Moreover, the paradigm for PLM 2.0 is still evolving and PLM market leaders approach the matter in quite different ways: a brief survey of some vendor strategies will be presented. As usual, the adoption of new technologies involves challenges and risks, including performance issues, intellectual property protection and blue collar productivity, but whatever tool can improve design collaboration will very likely spread out. Social PLM will not substitute traditional PLM but it could represent a great opportunity to improve company performances in product development: organizations that will be able to integrate it in their current processes and systems can gain a significant competitive advantage.

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