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World Review of Entrepreneurship, Management and Sustainable Development

World Review of Entrepreneurship, Management and Sustainable Development (WREMSD)

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World Review of Entrepreneurship, Management and Sustainable Development (45 papers in press)

Regular Issues

  • Empowering Rural Women through Shared Value Approach Study of GNFC Neem Project in India   Order a copy of this article
    by Sandeep Goyal, Amit Kapoor, Bruno Sergi 
    Abstract: The purpose of this article is to understand the impact of shared value approach in generating sustainable socio-economic value for the marginalized sections of the society, especially the women from low-income households living in rural and semi-urban areas. This article analyses the conception, design and implementation of GNFC Neem Project initiative and how it transformed the socio-economic status and lives of more than 225,000 rural women in India within two years of inception. A single case study analysis was used to assess the key success factors and strategic choices, which can enable the enterprises to create a significant social impact while ensuring economic viability, sustainability and scalability. The qualitative case based research involved primary data inputs from the field-based interviews of diverse stakeholders and secondary data inputs from the published sources. The research findings highlight the key success factors (KSFs), which led to the socio-economic success of GNFC Neem Project. The KSFs include clear focus and drive towards maintaining strategic fit between social impact and economic viability; building market awareness, trust, and acceptance; developing win-win partnerships with diverse stakeholders; and leveraging distribution channels and network for last-mile collection, storage and transportation of neem seeds (Scientific Name: Azadirachta Indica).
    Keywords: Base of the Pyramid; GNFC Neem Project; Creating Shared Value; Inclusive Business Model; Women Empowerment; India.

  • Social Characters as Predictors of Sociopreneurs' Motivation   Order a copy of this article
    by Grisna Anggadwita, Dini Turipanam Alamanda, Luan Eshtrefi, Anggraeni Permatasari, Veland Ramadani 
    Abstract: Social entrepreneurship is considered as a solution in reducing unemployment and poverty given that offering benefits to a community not only creates jobs but achieves better economic and social life independently. The social entrepreneur in this study is referred to as a sociopreneur. This study aims to identify the social characters toward the motivation of sociopreneurs in Bandung, Indonesia. In addition, this research also deeper explores how sociopreneurs prioritise those values, and the impact of becoming sociopreneurs. This study tries to overcome the gap in understanding social entrepreneurship widely by taking the perspective of social-oriented entrepreneurship, by suing a qualititative method and case study approach. Empirical data is collected by conducting in depth semi-structured interviews with sociopreneurs in Bandung as respondents in this study. Based on the study, several identified social entrepreneurship values include social value, civil society, innovation, economy activity and social impact (outcome). In addition, personal values influence the creation of social enterprises through the values of personal experience, the desire to make changes and the willingness to do something meaningful in one's life.
    Keywords: social entrepreneurship; social enterprises; social-oriented; social values; sociopreneurs.

  • Ethnicity, religiosity, and SME innovation outcomes: some insights from a Muslim ethnic group   Order a copy of this article
    by Donard Games 
    Abstract: The paper aims to examine the effects of socio-cultural factors (i.e. socio-cultural values, ethnicity, and religiosity) on business innovation (i.e SME innovation outcomes) in an entirely Muslim ethnic (i.e., Minangkabau ethnic group in Indonesia). There has been little research done to reveal the relationship between ethnicity, societal values, religiosity, and innovation outcomes in a totally Muslim community. The present study uses a quantitative approach, PLS method, that utilises SmartPLS 4.0. A survey of 150 Muslim respondents from the Minangkabau ethnic small and medium-sized enterprises had been carried out. It was found that ethnicity had no impact on the SME innovation outcomes. Likewise, religiosity did not moderate the relationship between ethnicity and innovation outcomes. Minangkabau societal values which are a unity between Islamic values and tradition have a positive and significant effect on the innovation outcomes. Implicitly, maximising Minangkabau networks that prioritises the values of cooperation, honesty and trustworthiness will enhance Minangkabau SME innovation outcomes.
    Keywords: ethnicity; religiosity; SME innovation; innovation outcomes; business innovation; Minangkabau; Indonesia; socio-cultural factors; Islamic entrepreneurship; Muslim ethnic group.

  • Effective Entrepreneurial Factors on Employment and Start-up of Businesses of Disabled   Order a copy of this article
    by Younos Vakil Alroaia, Manjappa Hosamane, Mohammad Reza Sotoudeh 
    Abstract: The aim of this study is to explain and codify the Welfare Organization' disabled people employment in region four of the country. The participants were all people with disabilities under State Welfare Organization of Iran. The sample consisted of 376 people selected using stratified sampling. Using the confirmatory factor analysis, dimensions and indices of each factor were confirmed. The FAHP has been used to determine the priority of elements. According to the findings of the SEM, five main factors, along with 24 sub-criteria, were approved as the effective factors in creating employment for the disabled. Standard coefficient between variables of financial, personal, governmental, family, and job seeking factors, respectively are .46, .86, .55, .70, and .36, which represents the strength and direction of impact is the independent and dependent variable. The result from FAHP shows that the financial index with the weight 0.259 has the highest rating and the job seeking index with the 0.130 has the lowest rating. Although, factors financial, individual, government, family, and job-seeking have a positive and significant effect on the tendency of the disabled to business, but the belief factor indicates that there is no significant effect on the tendency of the disabled to business.
    Keywords: Disabilities; Self-employment; Employment; State Welfare Organization; Iran.

    by Asael Islas-Moreno, Manrrubio Muñoz-Rodríguez, Wyn Morris 
    Abstract: The study of how companies arise in rural areas has gained a place in the agenda of researchers, academics and public officials. This is a documentary review in which the rural entrepreneurship process is conceived as an interaction of four elements: the process, the entrepreneur, the context and the community benefits. An important amount of evidence has been generated on the relationship between these components, however, a series of pending tasks are identified, including the need to specify the factors that favour the process in each of its stages, in terms of the characteristics of the entrepreneur and the context.
    Keywords: rural enterprise; rural development; rural entrepreneur; community benefits; entrepreneurship promotion policy.

    by Margo Purnomo, Samun Jaja Raharja 
    Abstract: ABSTRACT This paper aims to map the scientific structure of ecopreneurship in the tourism sector through a scientometric analysis. We used the VOSviewer in this paper to present the descriptive information, namely, the annual numbers of articles, source of publications, productive authors, origin countries, main research affiliations and the source publications on ecopreneurship in tourism studies. The collaborations among the main authors and countries are used for the co-authorship analysis. In addition, we adopt the co-occurrence analysis to explore the keyword distribution and research fronts on ecopreneurship in tourism sector studies. Based on the visualised analysis of keywords mapping, results show that the scientific publication of ecopreneurship in tourism sector studies can be interpreted into three broad themes, namely, Business Administration and Ecotourism Sustainopreneurship, Business Administration and Ecotourism Ruralpreneurship, and Business Administration and Ecosystem of Ecotourism Entrepreneurship. Based on this analysis, future studies may explore Business Administration, Ecotourism Sustainopreneurship and Ecotourism Entrepreneurship
    Keywords: sustainopreneurship; ecopreneurship; ecotourism; mapping; VOSviewer.

  • Social Intrapreneurship and Social Innovation: The Case of an Ebola Crisis in Africa   Order a copy of this article
    by Alfred Mbeteh, Massimiliano Matteo Pellegrini, Francesco Pelagallo , William Conteh 
    Abstract: Social innovation is a significant change that occurs in a society. This change is normally done via the creation of a new venture to solve social problems i.e. social entrepreneurship. However, less is known about social innovations promoted within an existing organisational setting, i.e. social intrapreneurship especially within a develop country. The paper analyses the case of a social intrapreneur who developed an innovative idea during the 2014 Ebola crisis in Sierra Leone. Through the insights obtained, we were able to develop and elaborate on a five-staged model for social innovation and focused on two relevant aspects in social intrapreneurship: internal governance process and external legitimisation and support.
    Keywords: Social Intrapreneurship; Social Innovation; Ebola Epidemic; Sierra Leone; Social entrepreneurship.

  • Do Contextual factors matter for new start-ups? Institutional Theory and Entrepreneurial Intention: A Proposed Model   Order a copy of this article
    by Yagoub Gangi, Boumediene Kebaili 
    Abstract: The institutional environment is very important for entrepreneurship, as it exerts a powerful influence not only on entrepreneurial entry rates but also on the ensuing trajectories of entrepreneurial initiatives. This paper to advance the institutional theory by proposing a conceptual model that encompasses institutional factors that have received minimal attention from researchers. The proposed model is developed based on the Global Competitiveness Report (GCR) 2015, published by the World Economic Forum (WEF), and includes seven factors, namely: economical dimension, legal dimension, ethical dimension, technological dimension, educational dimension, infrastructure development, and financial market development. The study suggests seven propositions linking the institutional factors with entrepreneurship intention. This is an exploratory investigation and no quantitative analysis has been conducted. Future research could adopt or adapt the current studys conceptual framework and empirically test it. Furthermore, empirical studies could be applied in different contexts and accommodate different institutional conditions.
    Keywords: institutional theory; entrepreneurship intention; entrepreneurship; environmental factors.

  • Antecedents of innovative work behavior: A systematic review of the literature and future research agenda   Order a copy of this article
    by Shahira Elalfy, Pranav Naithani 
    Abstract: The proposed research attempts to collect and critically analyze dispersed research on innovative work behaviors to offer a more comprehensive understanding and to highlight overlooked areas and issues. A systematic review is employed to explore the different factors affecting employees' innovative work behaviors. The research critically analyzes existing research on innovative work behaviors and identifies the commonly studied factors that drive innovative work behaviors. Antecedents of innovative work behaviors are classified into institutional and employee related factors. A conceptual framework is developed based on extant research and theories that explain relationships between the studied groups of factors and innovative work behaviors. The research uncovers gaps in the literature relevant to innovative work behaviors and recommends further research.
    Keywords: Keywords: innovative; work behaviors; literature review; antecedents; social exchange theory; social learning theory.

  • Patients, participation and wicked problems in hospitals: A plea for embracing the networked governance approach   Order a copy of this article
    by Jan Vang, Annalisa Brambini 
    Abstract: Recent years have witnessed a surge of wicked problems in respect to health care systems ability to deliver quality solutions at affordable costs. Scholars from different schools have provided different types of solutions. Yet, the central problem with these different approaches is that the patient is either absent or considered a passive user of the system. There is thus a need for a different approach that sees the patient as an active contributor to solving wicked problems. The paper argues, that the governance network approach although in its infancy provides the contours of a new approach that should replace previous approaches.
    Keywords: Hospitals; innovation; health care; sustainability; SDG.

    by Sandeep Singh, Sarita Sood, Rajni Bala 
    Abstract: This study explores the role of management by exception passive (MBEP) and laissez-faire (LF) styles of leadership in the prediction of perceived procrastination in leaders. Further, it purports to examine the interaction effect MBEP*LF in the relationship between MBEP and perceived procrastination. Data were gathered using standardized questionnaires. The sample comprises of 268 middle-level textile managers, working in14 Mega Industrial Textile Projects in Punjab (India). The results exhibit a significant positive effect of MBEP and LF style of leadership on perceived procrastination. However, MBEP*LF (interaction) does not moderate and predict perceived procrastination. The study has investigated theoretically driven hypotheses. The findings of the study have implications for the employers to make the appropriate decisions in the selection process so it reduces the chance of procrastination among leaders. This is the first study to explore the association of styles of leadership (MBEP and LF) with perceived procrastination in leaders. MBEP and LF have a predictive relevance for perceived procrastination in a leader. Further, MBEP*LF was not significant in the present study. These findings are important and require researchers to consider leadership styles in subsequent researches on procrastination behaviour.
    Keywords: Textile Managers; Perceived procrastination; Leadership Style; Management by exception passive; Laissez-faire; Partial least squares structural equation modeling.

  • A Conceptual Understanding of Entrepreneurial Motivation, Employment Creation, and Supporting Factors on Micro, Meso, and Macro Level Entrepreneurship   Order a copy of this article
    by Susmita Dutta, Sanjai Kumar Parahoo, Munshi Naser Ibne Afzal, Heather Harvey 
    Abstract: Previous literature has separated the philosophical link among motivational and supporting factors of entrepreneurial activities, and their contribution to entrepreneurship and employment creation. However, this fragmented approach does not capture some factors and leaves other connections unexplained. Therefore, the fundamental motivation of this study was to review the literature and sketch a new link between motivational and supporting factors, and entrepreneurial initiatives to better understand entrepreneurship and employment generation synthesis. We combined and integrated all of these factors in one common context based on a historical literature survey, using a novel approach by categorizing the stated factors under micro, meso and macro level entrepreneurships. This new perspective on the inter-relationships between motivational and supporting factors in creating new job opportunities at the micro meso and macro levels will unlock a new line of research which has the potential to significantly contribute to the literature.
    Keywords: Entrepreneurship; motivation; support; employment; sustainable development.

  • Motivating sustainable entrepreneurship: the deployment of a visual navigation tool   Order a copy of this article
    by Marc Dressler 
    Abstract: Small businesses are in search for business models that balance the three pillars of sustainability (economy, environment, society) to successfully compete in increasingly driving-out markets. They often lack resources for comprehensive strategic sustainability screening and business model redesign. Considering their value for economy and society, support for SME
    Keywords: balanced scorecard; creativity; business models; wine industry; strategy; performance.

  • The role of purpose in consumer choice: a comparison between baby boomers and millennials in Germany with a focus on sustainability and consciousness   Order a copy of this article
    by Isabelle Rennollet, Christian Schmidkonz, Patricia Kraft 
    Abstract: This paper explores the role of purpose in consumer choice in Germany. A growing number of consumers around the globe realise that hyperconsumerism prevents them from finding lasting happiness. They want to focus more on sustainable and conscious consumption and place the role of purpose more and more in the centre of their consumer choice. In this study two highly important and influential consumer groups, the baby boomers and millennials, are contrasted against each other to find out whether there are significant differences in this context between them. After having reviewed the relevant literature, empirical analyses were conducted on a sample comprising 289 German consumers. The main findings are that German consumers rated purpose as the fourth most important criterion. Quality, value for money, and personal recommendations are more important to German consumers when choosing a product. It was also found that German consumers are mainly driven by the desire for happiness and fulfilment, and their will to make a positive difference in the world when choosing purpose-infused products. It was also revealed that German baby boomers and German millennials display more similarities than differences.
    Keywords: purpose-infused products; consumer choice; conscious society; conscious marketing; purpose-driven brands; conscious consumers; sustainable consumption; baby boomers; millennials; Germany.
    DOI: 10.1504/WREMSD.2020.10026389
  • Influential factors for the decision to participate in a rice-pledging scheme: evidence from jasmine rice farmers in north-east Thailand   Order a copy of this article
    by Orawan Srisompun, Sakunkan Simla, Surasak Boontang 
    Abstract: This study analyses influential factors affecting the decision to participate in a rice-pledging scheme among jasmine rice farmers in north-east Thailand, binomial logistic regression was applied. The results revealed that most of the famers who participated in this scheme were large-scale farmers who grew jasmine rice in rain-fed areas. The cost of rice drying, ownership of a rice barn, location, number of household labourers, farm size, and production patterns had a positive effect on decision-making to participate in the scheme, with statistical significance. Participation of farmers was not based on economic factors or income, but on other factors, particularly labour force and ownership of a rice barn. As a result, measures for farmer rice barn development and promotion were necessary. Household labourers were necessary for the storing process, so development of technologies and innovations for rice drying to reduce humidity would help achieve the goal of this scheme.
    Keywords: logistic regression; organic rice; rice storage decision; rice supply; bank for rice-pledging scheme; paddy rice; jasmine rice; economic factors; production cost; farm size; rain-fed area.
    DOI: 10.1504/WREMSD.2020.10028192
  • Rural community enterprises in Thailand: a case study of participation   Order a copy of this article
    by Worasit Wongadisai, Sumalee Chanchalor, Elizabeth Murphy 
    Abstract: Community enterprises (CE) are a tool to support sustainable community development. They rely on community members' participation using a bottom-up, polycentric approach to management. However, they typically operate in rural areas where the required knowledge, management and marketing skills are often lacking. This study investigated members' participation in CEs and the failures and successes they encountered in participation in organisational, production, marketing and financial management. Data collection involved structured interviews with 400 participants in 200 CEs in north-eastern Thailand. The researchers also conducted focus groups with a successful CE (n = 5) and an unsuccessful CE (n = 7). Results revealed that participation was lowest for organisational, marketing and financial management. Lower levels of participation were associated with lack of time and lack of skill/education. Implications point to the value of outsourcing marketing and financial management for CEs in rural areas.
    Keywords: community enterprises; participation; management; Thailand; social enterprise; sustainable development; finance; production; organisation; marketing; entrepreneurship.
    DOI: 10.1504/WREMSD.2020.10028193
  • Intellectual capital as a mediator between corporate governance and sustainability initiative: a conceptual review   Order a copy of this article
    by Babatunji Samuel Adedeji, Tze San Ong, Mohammad Mizanur Rahman 
    Abstract: This review has conceptualised the integration of corporate governance (CG) and intellectual capital (IC) as strategic tools for enhancing sustainability initiative (SI) locally and internationally by scholars and practitioners. Since, CG tools are institutional factors required to prolong the life span of corporate organisations, then IC can further play a boundless role in ensuring the resourceful and effective transformation of the firms at large. The resource-based view, institutional, agency and stakeholder theories or a mix of them can be adopted for empirical study purposes. This study opines that there might be a direct relationship between CG and SI and IC and SI on one hand, and the mediating role of IC in the relationship between CG and SI on the other hand to examine the indirect and total effects which are suggested be tested using the covariance based-structural equation modelling (CB-SEM) technique.
    Keywords: agency theory; conceptual review; corporate governance; covariance-based structural equation modelling; intellectual capital; management and sustainable development; mediating role; institutional theory; resource-based view; stakeholder theory; strategic tools; sustainability initiative.
    DOI: 10.1504/WREMSD.2020.10028194
  • Modelling the impact of corporate sustainability on economic performance with reference to Indian financial industry   Order a copy of this article
    by Geeti Sharma, Sahil Gupta 
    Abstract: Corporate sustainability is a buzzword these days and is instrumental in achieving a comparative advantage by the corporates. The study intends to study the influence of corporate sustainability on economic performance concerning the Indian banking industry. Structural equation modelling, a multivariate technique, is employed in this study to measure the relationship between corporate sustainability and economic performance. Results show the significant but moderate positive relationship between economic performance and corporate sustainability. The findings would be beneficial to the experts in the allocation of limited resources to improve the corporate sustainability performance of firms, particularly in the Indian banking sector.
    Keywords: economic performance; Indian financial industry; sustainability practices; structural equation modelling.
    DOI: 10.1504/WREMSD.2020.10028197
  • Key success factors of social entrepreneurs in Lebanon   Order a copy of this article
    by Bettina Lynda Bastian, Charbel M. El Khoury, Ina Aurelia Pfeifer Issa, Perla Ghattas 
    Abstract: This paper aims to identify and analyze the key success factors of some active Lebanese social entrepreneurs. Lebanon represents a developing context characterized by stark cultural and economic divides with weak governmental institutions. A multi-level research approach was adopted for this study that empirically draws on interpretive research methodology and explores the research question based on in-depth interviews with eight social entrepreneurs in Lebanon. Our findings suggest that it is crucial to understand key success factors of social entrepreneurs within a complex multi-layered system (micro, meso, and macro) of interdependent variables that shape social entrepreneurial ambitions and activities in order to grasp the experiences and perceptions of social entrepreneurs in specific contexts. Our study identified critical success factors for social entrepreneurs, and it isolated from among them salient factors particularly pertinent in developing contexts, such as the role of social networks, social inclusion skills, and civic innovation capabilities.
    Keywords: social entrepreneurs; entrepreneurship; developing countries; success factors; Lebanon.
    DOI: 10.1504/WREMSD.2020.10027305

Special Issue on: ICSSB-2019 Innovation in Markets and Its Capitalisation in the Digital Scenario

    by Ratinder Kaur, Jiwanjot Kaur Hira 
    Abstract: India is emerging as one of the leader in the medical tourism market and is also making its mark in the field of dental tourism- which is often regarded as a cousin to medical tourism. This paper makes the use of qualitative research, where a phenomenological approach was followed with an objective of studying the perceptions of Indian dental practitioners with regard to dental tourism in India. The data was collected by conducting semi- structured interviews with six Indian dentists practicing privately which were chosen by using purposive and snowball sampling. The interviews were then analysed using the Atlas.ti software which uncovered various themes like behavior of dental tourists, benefits of dental tourism, ethical issues, and initiatives needed for the progress of dental tourism. The research has also given an array of suggestions which can benefit multiple stakeholders like hospitals, corporates, government and dental practitioners that are involved in dental tourism market.
    Keywords: Medical tourism; dental tourism; medical tourism in India; dental tourism in India; dental practitioners; dentists; qualitative research; phenomenology; phenomenological approach; Atlas.ti; thematic analysis.

    by Lata Singh, Anubha Vashisht 
    Abstract: This study aims to test a model explaining the process of verbal abuse causing emotional exhaustion, poor engagement and increased intention to leave among the employees of service sector organisations. This cross sectional research study includes the responses from 282 employees, responsible for customer service. During the study, confirmatory factor analysis was done to ensure the reliability and validity of all five constructs namely customer verbal abuse, supervisory verbal abuse, emotional exhaustion, engagement and intention to leave. Then after related hypotheses were tested using structural equation modelling. The study concludes that both verbal abuses lead to emotional exhaustion, which further reduces engagement level. The poor engagement causes high intention to leave among the employees. It was also found that, customer verbal abuse is more responsible for poor engagement whereas the supervisory verbal abuse is for intention to leave. The limitations of cross sectional data and common method bias provided directions for future research.
    Keywords: customer verbal abuse; supervisory verbal abuse; emotional exhaustion; engagement; intention to leave; service sector organisations;.

  • Investigating the role of reinforcement and environmental factors in balancing the state of apprehension: Evidence from India   Order a copy of this article
    by Bijay Kushwaha, Vikas Tyagi, Atul Shiva 
    Abstract: State of apprehension is a post-purchase evaluation which creates regret, anxiety and unpleasant feeling in the mind of customers popularly known as cognitive dissonance. It is the responsibility of marketers to reduce intensity of apprehension experienced by consumer. This study measures the role of reinforcement factors, environment factors and state of apprehension towards post purchase buying behaviour. It is for this purpose we used a purposive sampling technique and questionnaire as a research instrument to obtain opinion from respondents. A total of 396 usable responses were found appropriate and considered for analysis. A total of 396 respondents were involved during the study and the time period of the study was from December, 2018 to March, 2019. Both SPSS software version 20 and AMOS 18 were employed as tools for analysis in this study.The result of study found that reinforcement factors and environmental factors both are having significant contribution towards balancing the intensity of apprehension experience by consumers in post purchase evaluation stage. The after sales service, positive word of mouth and improvement on product performance have greater impact on balancing the state of apprehension. The forces such as feedback calls, extended guarantee/warrantee, and users reviews are also helpful in improving the post purchase behaviour primarily led by brand image & reputation, consultant groups, and authentic sources of information to the consumer of high-end electronics household products.
    Keywords: Post purchase behaviour; Cognitive Dissonance; Reinforcement factors; Environment factors; State of Apprehension.

  • Impact of HRM Practices on Organizational Commitment: Evidence from School Educators in Indian Context   Order a copy of this article
    by PRATIBHA , Atul Shiva, Rupali Arora 
    Abstract: The study measures the impact of selected HRM practices on organisational commitment among educators based in Northern region of India. An online questionnaire was designed which was duly answered by 428 respondents of Northern India by applying Partial least squares Structural equation modelling (PLS-SEM) version 2.0. The study revealed that educators gave highest preference to compensation and rewards (?= 0.409, p<0.000) followed by performance appraisal (?= 0.388, p<0.000) for towards their organisational commitment levels and are not concerned by HR practices of employment security, training and development and recruitment and selection. The paper presents a very important insight for the administrators and HR experts in educational organisations to redefine their HR strategies so that higher levels of organisational commitment is achieved. The paper proposes a critical dimension of educators working in school education level in Indian context and depicts reality of Indian education system based in the Northern region.
    Keywords: Human Resource Practices; Organizational Commitment; Partial Least Squares Structural Equation Modelling; India.

  • The Effect of Ethical Climate on Corporate Reputation for Sustainability of Indian Banking   Order a copy of this article
    by Ashita Chadha, Ritu Sharma, Radha Yadav 
    Abstract: Financial Institutions should be founded on fundamentals of ethical code and values that drive core business practices essential for their sustainable development. The study evaluates the ethical climate and its impact on corporate reputation of two largest banks of India State Bank of India i.e., a public sector bank and ICICI Bank i.e. a private sector bank through an ethical climate and corporate reputation questionnaire. A descriptive design used empirical research to investigate the ethical climate through a sample size of 250 employees from both banks in the tri-city region of Chandigarh. The study provides a comparison on the ethics climate in the public and private sector bank and assists to find some common factors that affect the reputation of banks that is essential for sustainable growth.
    Keywords: ethics climate; financial institutions; corporate reputation; banking sector; ethics for sustainability.

  • Employee Happiness, Engagement and Organisational Commitment: A Literature Review   Order a copy of this article
    by Arijit Choudhury, Anirban Dutta, Sonit Dutta 
    Abstract: In contemporary business scenario, employee happiness and engagement have become the highlighted area of interest. These constructs taken together have the ability to makes an impact in the organisational commitment leading to enhanced performance of the employees which in turn leads to organisational success. The present paper attempts to compile the literatures related to employee happiness, engagement and commitment. It also aims to identify relevant factors affecting these constructs, and tries to establish a linkage among them. All the works of literature are organised and categorised into three different groups namely employee happiness, engagement and organisational commitment and have been portrayed in a tabular format. A theoretical model based on these literatures has been developed to consolidate the linkage between employee happiness, engagement and organisational commitment. The model depicts that there is an important relationship between happiness, engagement and commitment. Finally, it can be concluded that employee happiness and engagement can predict organisational commitment in employees.
    Keywords: employee happiness; engagement; organisational commitment; literature review.

  • Role of the Service Value Network in Social Transformation   Order a copy of this article
    by Yupal Shukla, Mithilesh Pandey 
    Abstract: The present study seeks to develop the current understanding of service value network literature by adding new insight into resource exchange in-network relationships for social transformation. The purpose of this study is to explore how network participants exchange value towards the transformation of society rather than contribute solely for individual benefit. The study uses a qualitative approach and the depth interview method has been used to obtain the opinion of network members in a service value network. The study found that dairy farmers feel empowered as part of the co-producing group and this strengthens their trust in the service value network. Cooperation among the members of village dairy cooperatives aids them in information sharing in the field of milk production and provides exposure to new technology in milk production. Milk unions contribute to the service value network through co-marketing of milk. Consumers play a role in service value networks and make their impact through social consumption. It can help various entrepreneurial groups to form Service Value Networks(SVNs) and help in promoting the well-being of society. The study has discussed the concept of co-production, cooperation and co-marketing which can help the organizations by aggregation, assemblage, and distribution of value to their customers. The study contributes to the social marketing theory through its in-depth study of the service value network model. The study has established a relation between the service value network and social transformation with social capital formation as a moderating variable. The model can be helpful social entrepreneurs to understand the micro aspects of service value networks and create new business models based upon it.
    Keywords: Social Value Network; Social Capital; Social Transformation; Value Creation.

    by Rajni Bala, Sandeep Singh 
    Abstract: From the past decade concept of sustainable development must be seen as one of the big tales of India. Degradation of the environment has always been a point of worry not only for India but almost from all over the world. Unless ecological issues are not solved or not taken care; the future generations may find earth worth not living. The present research work has been carried out to analyse the factors affecting the role of government in sustainable growth and eco-development of economy in Punjab state of India. The sample of the study was 300 general masses. Confirmatory factor analysis was applied on the primary data and six factors were confirmed.
    Keywords: sustainable development ; eco-environment ; convergent validity; discriminant validity ; confirmatory factor analysis; perception; scale development; political will; sustainable growth ; eco- development of economy.

  • Impact of SHGs on Social, Economic and Political Women Empowerment: A Case Study of Ghaziabad District, India   Order a copy of this article
    by Shalini Aggarwal, Rudra Rameshwar, Anurag Pahuja 
    Abstract: In India, the SHGs are playing a commendable role in poverty alleviation by reaching out to the poor rural women in particular, which forms the major part of their membership. These groups are determined to eradicate poverty from the country as these are truly active at the grass root level. An effort has been made to survey 388 respondents from four blocks of Ghaziabad district to find the impact of SHGs on the rural women at three unique levels namely social, economical and political. The study also aims at investigating the influence of population factor which could impact the women empowerment category/scheme. As the 388 respondents under reference form a part of SHGs, they have shared the considerable improvements they experienced as individuals relating to economic and social empowerment aspect in particular.
    Keywords: Self Help Groups; Women Empowerment; Social Culture; Economic Environment.

    by Sahiba Sharma, Kavita Singh, Vikas Arya 
    Abstract: Biotechnology sector, a sunrise sector in India has now 2% global market share. The much needed push to the bioentrepreneurs in India has been given by Indian government recent initiatives. However, top management teams have been ignorant of the consequences of promoting scientists as managers with no managerial skills or of handling the human resource (HR) responsibilities to administrative or finance officer. The organizations have been moving on the path of encouraging a negative organizational culture that leads to the technically sound workforce with people management issues. Hence, the industry is facing low innovation and high employee turnover challenges. This study reviews and addresses the role of strategic human resource management in biotechnology companies by taking a dig in the existing common business models and discuss strategic HR role. The article sheds light on the importance of HR function in the changing biotech business scenario.
    Keywords: Strategic human resource management; Biotechnology companies; science based firms; HR; biotech business models; top management teams; turnover; innovation; bioentreprenuers.

  • Performance Evaluation of Public and Private Sector Banks   Order a copy of this article
    by Pawan Kumar, Ajay Khurana, Sunil Sharma 
    Abstract: Abstract: This paper is attempt to analyze how domestic banks performed during the fiscal year (2015-18) that go through issues affecting the sector, in general, while also explaining how the future of banking performances. The study included performances of 19 publicly listed state owned banks and SBI associate banks. In this paper performances of all the listed private sector banks have also been covered. Banks have since existence playing vital role in channelize of savings into productive purpose. As intermediaries, banks facilitating the flow of savings into investment for industrialization of economy. But over the years the significance of banks undergone with changes in their functions like financial services. Now banks are not limited with accepting of deposits and disbursement of loans and advances.\r\n
    Keywords: Keywords: CASA-Current account and saving account; PSB-Public Sector Banks; CAR-Capita adequacy Ratio; RWA- Risk weighted assets; NPA-Non Performing assets; ROA-Return on Assets; IBA-Indian banking association.s.

  • Exploring Workplace Expectations: An Empirical Study on Millennials of India   Order a copy of this article
    by Karuna Prakash, Prakash Tiwari, Vijay Jain 
    Abstract: As we look ahead into the future, we see an abundance of young professionals entering into the labour market. Literature suggests that different generations at the workplace differ in their values, attitudes, behaviours and ways of working. Managers find it difficult to set equilibrium among the generations at the workplace and the reason is the lack of understanding of the Millennial behaviour and expectations they have from the workplace. This paper looks deeper into the various attributes and features that Millennials expect from the workplace. Focus group interviews were initially conducted to identify the attributes that Millennials expect from the workplace. A questionnaire was then formulated and circulated to collect the responses. The results have shown that the millennial generation finds it extremely important that the workplace where they are employed must provide them with opportunities for growth and development also comprise occasions to develop their leadership skills.
    Keywords: Millennials; Expectations; Workplace; Organizational attributes; Generations; India.

Special Issue on: Sustainability Practices Among SMEs in Emerging Economies

  • Towards a Sustainable Agenda: Enhancing Green Entrepreneurship Image among Manufacturing SMEs   Order a copy of this article
    by Noor Hazlina Ahmad, Syed Rahman, Ng Hing Guan Guan, Hasliza Abdul Halim 
    Abstract: Adoption of green practices within an organisation can take many different forms, through developing green practices and processes as its core competences and subsequently promoting a green corporate image. This study aims to examine the predictors of green entrepreneurship image and the mediating effect of green innovation on green organisational identity, green core competences and green entrepreneurship image of Malaysian manufacturing SMEs. This empirical study was conducted using a structured instrument, analysed by the Partial Least Square (PLS) technique. The results show that green organisational identity and green core competences significantly enhance the firms green entrepreneurship image and that green process innovation underpins green entrepreneurship image. This study also offers practitioners a guide on what kind of green practice they need to adopt, which can bring advantages to them. It highlights the importance of engaging in green innovation as a differentiation strategy to promote a sustainable agenda within SME sectors.
    Keywords: Green core competence; Green organisational identity; Green innovation; Green entrepreneurship image; SME.

  • Internal Stakeholders Perspective on Lean Energy and Environmental Sustainability: The Case of Notre Dame University - Louaize   Order a copy of this article
    by Mariette Hazzouri, Mira Thoumy 
    Abstract: This study will contribute to the understanding of the relationship between Energy and Environmental Sustainability (EES) Knowledge, Attitudes and Behaviours in order to recommend actions to be undertaken by the Notre Dame University - Louaize using Lean Management techniques. A survey-based analysis was conducted on a random sample of 458 NDU - Louaize Internal Stakeholders (NDUIS) Students, Faculty and Staff. A linear regression was performed on the data collected. The adjusted R2 was 21%. The results showed that there was no causal relationship between EES Knowledge and Behaviour for NDUIS. As for EES Attitudes, they positively impacted Behaviour. Since 75% of the respondents were Students, a particular attention was given to them in the analysis. From the Lean management perspective, all EES initiatives were associated with Lean tools.. Little literature exists on the Lean Management aspect of Energy and Environmental Sustainability on university campuses, hence the originality of this study.
    Keywords: Energy and Environmental Sustainability (EES); EES Knowledge; EES Literacy; EES Attitudes; EES Behaviour; Lean Management.

  • Does going green really pay off? A Sustainability Performance view   Order a copy of this article
    by Husna Ara, Jasmine Yeap Ai Leen, Siti Hasnah Hassan 
    Abstract: The increasing environmental qualms have amplified the influences of stakeholders and in turn, changed todays competitive landscape. Consequently, small and medium enterprises (SMEs) around the world are required to embrace green-related approaches as a strategic move to achieve sustainability. This article empirically examines the impact of the stakeholders influences on firms decision of adopting green marketing to attain its environmental, social and economic performance. Data were collected from 114 garments manufacturing firms in Bangladesh, anchored on the theory of Natural-Resource-Based-View (NRBV) and analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings highlighted stakeholders influences as one of the dominant factors in following green marketing which helps SMEs towards the improvement in environmental and social performance. The application of green marketing emerges to have a negative effect on economic performance. This study offers pragmatic evidence to practitioners by proving that green marketing as a mode to sustainability performance.
    Keywords: Green Marketing; Natural-Resource-Based-View; Environmental Performance; Social Performance; Economic Performance; SMEs.

  • The role of CSR oriented organisational culture in eco-innovation practices   Order a copy of this article
    by Say Keat Ooi, Chai Aun Ooi, Khalid Rasheed Memon 
    Abstract: Due to its devastating impacts, climate change has emerged as one of the major challenges facing human and the ecosystems. Considering the call for urgent action in carbon emission reductions, eco-innovation practices have gained more momentum in the business context. Though eco-innovation appears to be the possible climate change mitigation strategy, the discussion and research on eco-innovation practices remain scarce in the context of SMEs, especially from the perspective of emerging economies. Hence, this research aims to examine the effect of stakeholder pressures on eco-innovation practices among the Malaysian manufacturing SMEs using Structural Equation Modelling. Based on the findings of 100 SMEs, it is evidenced that SMEs engaged in eco-innovation practices due to stakeholder pressures, and CSR oriented organisational culture is important, as it mediates the relationship between stakeholder pressure and eco-innovation practice. These findings are decisive to policy makers and SMEs towards a better understanding of the eco-innovation practices.
    Keywords: Eco-innovation; CSR; organisational culture; SMEs; stakeholder pressure; Malaysia.

Special Issue on: Rethinking Corporate Social Responsibility in the Developing Countries Context

    by Mary Olufunke Adedokun, Hassan Danial Aslam, Khurum Sultan, Onu Christopher Ajah, Akinlabi Babatunde Hamed 
    Abstract: The main objective of the study is to investigate the mediating role of technological innovation between strategic CSR and SMEs performance in Malaysia. The study has distributed the 500 questionnaires among manufacturing SMEs respondent, and collected the valid 200 questionnaires for further analysis. The PLS-SEM technique has employed to evaluate the collected. The study found on the basis of data evaluation that positive link between strategic CSR and SMEs performance. Furthermore, the study found the mediating role of technological innovation between strategic CSR and SMEs performance. Hence, the presented study stressed that owner / managers of SMEs should effectively work for CSR, which can improve the technological innovation, as we know which very important higher SMEs performance.

  • Corporate Social Responsibility and Business Performance: Unleashing the Role of Organisational Culture   Order a copy of this article
    by Umair Ahmed 
    Abstract: The purpose of the current paper is to offer empirical insight on some of the most discussed and empirically tested business phenomenon of the recent times, corporate social responsibility. Businesses across the globe are expressing their concern for CSR as it is an obligation upon them to follow specific policies for decision making addressing some crucial need of the society. The paper talks about the element of organisations being socially responsible which will not only help them portray a better image of themselves but will also support them in improving their business performance. Alongside this, the paper has discussed the important concept of organisational culture highlighting how businesses can exploit CSR initiatives for improved performance if they instill supportive organisational culture. The paper encourages scholars to understand this relationship and welcomes for further empirical attempts to tests these relationships for objective implications for academia and industry particularly, across developing economies. With empirical findings, the current study has outlined significant role and relationship between CSR initiatives and business performance. Accordingly, the present study has also reported significant direct and moderating role of organisational culture towards business performance in the banking sector of Bahrain. The study forwards implications for practice based on the findings.
    Keywords: CSR; corporate social responsibility; business performance; organisational culture; developing economies.

  • The Impact of Internal and External Corporate Social Responsibility Activities on Customer Value Co-Creation Behavior with Mediation of Relationship Marketing Orientation   Order a copy of this article
    by Muhammad Mubushar, Norizan Bt Jaafar, Rossazana Bt Ab Rahim 
    Abstract: This study analyzed the relationship between CSR employees, CSR suppliers and customer value co-creation behavior in banking industry of Pakistan. It also checked the mediating effect of relationship marketing orientation between CSR activities and customer value co-creation behavior. Data was collected from 383 banking customers and Smart PLS was used to analyze the data. The study found that both CSR (employees and suppliers) have positive impact on customer value co-creation behavior. Moreover, relationship marketing orientation mediates between CSR activities and customer value co-creation behavior.
    Keywords: Suppliers; employees; corporate social responsibility; customer participation behavior; customer citizenship behavior.

Special Issue on: ICKSSD2019 Sustainable Consumption, Public Policy and Corporate Interventions

  • Adoption of Sustainable Business Practices by Entrepreneurs: Modelling the Drivers   Order a copy of this article
    by Shilpa Sindhu, Shweta Dahiya, Parveen Siwach, Anupama Panghal 
    Abstract: Sustainability in business involves all such processes which take into consideration immediate economic gains for the organisation as well as resource-saving for future generations. Entrepreneurs are considered as one of the pioneers in carrying out innovative initiatives in the field of Sustainability. This study is an effort towards mapping the drivers for the adoption of sustainable practices by entrepreneurs. Significant variables which drive entrepreneurs to adopt sustainable business practices were identified through literature screening; structured questionnaire based primary data collection and expert opinion. Nine variables were identified, through this three-step approach which were then modelled through interpretive structural modelling (ISM). The proposed ISM model indicates that public funding in promoting sustainable business is the variable which can strategically influence the linkage variables and the dependent variable viz. attitude of entrepreneur. The study, therefore, highlights that public funding, with support of moderating factors, can impact attitude of entrepreneur towards adoption of sustainable practices in business.
    Keywords: Sustainability; Entrepreneurship; Sustainable Business Practices; Food Entrepreneurship; ISM.

Special Issue on: ICTSCI 2019 The Role of Artificial intelligence in Entrepreneurship and Business Management

  • Internet of Things based wearable health solutions: Empirical study for health startups   Order a copy of this article
    by Shweta Nanda, Taruna Gautam 
    Abstract: Indian population has potential threat of non-communicable diseases. The low preventive health measure is a cause of major loss to the economy. Integration of the cloud platform with remote wearable sensors not only help the health stakeholders to capture the patient vitals but also perform predictive analysis. Raising timely alarms through Internet of Medical Things has wide application in preventive care. It is surprising that despite of huge application benefits, the startups in this domain lack the integration support due to challenges in license approvals from the Government levied new Medical Device Rules. This is an original paper and holds significance as all the available literature on Remote Connected Care Medical Wearable Technology is accumulated and studied. This paper has a detailed behavioral empirical study of the customer towards the device acceptance and the role played by demographic variables in same. The potential of the Internet of Things based remote medical wearables to be the future of sustainable healthcare model is captured from ASSOCHAM Report, Industry, IoT India Congress Report, Innovation Industries Conclaves, IEEE and various global researches in this domain.
    Keywords: Internet of Medical Things; Medical Wearable Technology; Acceptance; Behavioral Empirical Study; Sustainable Healthcare Model.

  • Fine Grain Sentiment Grading Of User-Generated Big Data Using Contextual Cues   Order a copy of this article
    by Akshi Kumar, Geetanjali Garg 
    Abstract: There has been a tremendous growth in the use of online resources. Twitter is one such micro blogging website, which has become quite popular over the past decades. It offers a vast amount of user-generated knowledge about marketing which can be used for sentiment analysis and finds wide application in both public and private sectors. A novel two-tier classification framework using machine learning algorithms and lexicon based algorithm is proposed to extract sentiment of tweets and assign a fine grain grade to the tweets among one of the seven classes namely:- high negative, moderate negative, low negative, neutral, low positive, moderate positive and high positive. Different tree-based machine learning algorithms in the domain of sentiment classification were explored. Results of machine learning and lexicon based approach are combined for better classification. Context is also used by forming SentiCircles for the task of sentiment classification. The evaluation of the study shows that the proposed method provides fine grain grading to tweets with accuracy of 61.84 %. The hybrid machine learning and lexicon-based processing technique with the usage of contextual cues is an effective and practical method for sentiment analysis. Preliminary results are motivating and the work will be extended to design and develop a patent model within the domain of context based sentiment analysis.
    Keywords: Big Data; Twitter; Machine Learning algorithms; SentiCircles.

  • Economic, Legal And Financial Perspectives On Cryptocurrencies: A Review On Cryptocurrency Growth, Opportunities And Future Prospects   Order a copy of this article
    by Shweta Goel, Himanshu Mittal 
    Abstract: Cryptocurrency has become most sought after digital payment system these days and has been regarded as the safest mode of transferring money and making payments. The functionality of the cryptocurrency is highly depended upon the use of advanced technology and result in the emergence of a number of cryptocurrencies like Bitcoin, Ripple, Ethereum, etc. The evolution and growth of cryptocurrency have been tremendous during the last 10 years and has revolutionized the whole financial sector. The cryptocurrency provides immense opportunities like increased job propensities, new market ventures as such and challenges like volatility, lack of markets and the like to the users. The risk and return factors involved with the usability and adaptability of cryptocurrency has also impacted the users in both a positive and negative way. Hence, the current research study provides detailed insights about cryptocurrency, its growth, opportunities, and future prospects in an adequate manner.
    Keywords: Bitcoin; cryptocurrency; FinTech; virtual economy; crypto-assets.

  • Grey Wolf Optimisation based Colour Image Watermarking   Order a copy of this article
    by Manish Gupta, Mukesh Saraswat 
    Abstract: In recent years, multimedia information on the internet has increased exponentially and the multiple manipulation instruments can readily manipulate these data. This grows the requirements for a robust watermarking technique to avoid the illicit exchange and allocation of multimedia information and processing, especially for images. Even though the majority images are accessible in colour format, the contemporary digital image watermarking techniques classically embrace the binary or grey watermark in the host image. Furthermore, a correlated colour space that restraint the potentiality of watermarking techniques uses many current techniques for the digital image watermarking, as only single colour channel is accessible for implanting the watermark. This paper, therefore proposes a fresh technique of marking the colour watermark based on the steerable pyramid transformation, using a uncorrelated colour space (UCS) and grey wolf optimisation (GWO) for the host colour image. The findings indicate that the proposed technique is superior to the other techniques in the class against distinct attacks.
    Keywords: Steerable Pyramid Transform; Digital Image Watermarking; Uncorrelated Colour Model; Grey Wolf Optimisation.

  • Modified Artificial Bee Colony Algorithm for Facility Layout Design Problem   Order a copy of this article
    by SHIV KUMAR AGARWAL, Surendra Yadav 
    Abstract: The Artificial Bee Colony (ABC) Algorithm is one of the best swarm intelligence based algorithm that simulates intelligent behaviour of honey bees while searching for good food sources. Generally this algorithm is used to get solution of complex optimisation problems that are not solvable by traditional methods. The facility layout design is combinatorial problem with large search space. Here this work consider design of a single floor manufacturing plant,where all the facilities require rectangular shape with different sizes. The new variant successfully find optimised layout.
    Keywords: Swarm Intelligence; Facility Layout Design Problem; Nature Inspired Algorithm; Computational Intelligence; Optimisation; Exploration and Exploitation.

Special Issue on: Role of Artificial intelligence in entrepreneurship and business management

  • Financial credit risk evaluation model using machine learning based approach   Order a copy of this article
    by Pankaj Kumar Jadwal, Sonal Jain, Basant Agarwal 
    Abstract: Credit risk associated with individual at the time of sanctioning credit is one of the most crucial tasks for the banks and financial institutions. Financial organizations use credit score of a customer to decide whether a loan should be granted or it should be declined. Most of the existing models to compute the credit risk associated with a person are based on machine learning. However, the performance of the existing models are limited due to the noisy nature of available training data. Therefore, the pre-processing of the data contributes a crucial role in the performance of the credit risk evaluation model. In this paper, we propose an approach to develop an efficient credit risk evaluation model based on integrating a clustering algorithm with a classification algorithm. More specifically, initially, we transform the data into clusters of similar nature, and further, we develop different classification models for each cluster. Experimental results show that the proposed model improves the performance of the model by reducing the effect of the noise.
    Keywords: Credit risk management; clustering; hybrid model; agglomerative clustering; k-modernclustering.