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International Journal of Web Based Communities (2 papers in press)
Influencing the Influencers: The Case of Retailers Social Shopping Platforms by Zahy Ramadan, Maya Farah Abstract: Companies discovered throughout the years that in order to acquire, retain or grow clients, they should allow customers to take a more active role in the product or service creation. Customers have become so valued by companies that they are now considered as partners in co-creation and co-selling. This is reflected in social shopping communities where consumers connect to each other and share, discover, rate, recommend and purchase products. This act of peer-to-peer influencing is becoming crucial to brands especially when it is conducted on retailers own social networking sites, such as on Amazons Spark platform. As the literature is still scarce on that area of research, this paper examines through elite interviewing the needed strategies companies need to adopt in order to maximize the targeted conversion to sales through the social influencing phenomenon. Keywords: Social Shopping; Influencers; Amazon; Online Communities. DOI: 10.1504/IJWBC.2020.10028090
Persistence of Social Media on Political Activism and Engagement among Indonesian & Pakistani youths by Rachmah Ida, Muhammad Saud, Mustain Mashud Abstract: In recent years, the emergence of social media has encouraged and influence our youth to participate in political matters. The current study was conducted in Indonesia and Pakistan. The objective of the study to analyse the persistence of social media and youth political participation in democratic activities. The study opted quantitative study from an offline and online survey to obtain data from four hundred (400) youths, having political experience and knowledge of participation. The data gathered through structured questionnaires using scales to compile the results and data was carried out through Excel and SPSS software. The study found that social media is providing a unique platform for the youth to participate in political activism. Youth healthy engagement in such activities may play a significant role in the political structure of states. It is also observed that youth participation is essential for nations for prosperity and growth. Keywords: Youth engagement; social media activism; Indonesia & Pakistan; youth in politics. DOI: 10.1504/IJWBC.2020.10028448