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International Journal of Tourism Policy (3 papers in press)
STAKEHOLDERS' MOTIVATION TO ADOPT CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN THE LODGING INDUSTRY IN AN ISLAND DESTINATION:
Balearic Islands case study
by Juan Carlos Valdivieso Abstract: The lodging industry is very competitive and hotels have to search for new methods to attract clients. Some firms are applying social and environmentally friendly behavior beyond what is required by law. The tourism industry is one of the most important sectors in the world's economy and the social and environmental responsibility is vital for this industry. This paper is an empirical work showing the motivation that hotel stakeholders located in islands have to adopt Corporate Social Responsibility (CSR) strategies. To prove the motivation, an index containing seven important social and environmental factors was created using three different approaches. The results show significant influence in some of the variables while no positive relations were found in other variables. Keywords: Corporate Social Responsibility; Hotel industry; Sustainable development; Tourism; Island Destination; Balearic Islands.
The impact of Airbnb on hidden and sustainable tourism: the case of Italy by Giulia Contu, Claudio Conversano, Luca Frigau, Francesco Mola Abstract: Aim of this paper is to investigate the extent of the impact of the Airbnb phenomenon on tourism indicators in general and, in particular, on Sustainable Tourism Indicators (STI). We conjecture that, notwithstanding the correctness of STIs construction, these indicators measure the tourism impact partially, since STIs are computed using data recorded by official statistics organization that do not include information about Airbnb flows. We demonstrate that Airbnb data offer a new point of view in the analysis of tourism impact in terms of sustainability. Results provide evidence about the substantial presence of Airbnb guests in Italy and the consequent relevant effect on economic, social and environmental sustainability of Italy as a destination. Keywords: Airbnb; Sustainable tourism; measure of sustainable tourism; sustainable tourism indicators; touristic data; hidden tourism.
The cultural route of Hercules: mapping the tourists perspective by Valia Chountala, Panos Chountalas, Anastasios Magoutas, Eleni Mavragani Abstract: This study explores the interest of potential visitors to participate in a proposed cultural route, themed after the Labors of Hercules in the Peloponnese. The main objectives of this study are to outline the demographic profile of potential visitors of the route and to explore appropriate means of organization and promotion to ensure its success. To achieve these objectives, we conducted a field survey, distributing a questionnaire, from which 519 valid responses were collected. The survey results showed that there is strong interest for participation in the proposed route. In terms of demographics, most interest was expressed by highly educated women of all age groups. Survey participants expressed a strong desire for guided tours, and interest in modern services provided at waypoints. Finally, we concluded that the most feasible way to promote the route should not be limited to its cultural content, but should also emphasize the natural beauty and alternative tourism activities that it offers. The managerial implications of the present study could be useful for tourist operators, professionals and destination management organizations who may be interested in implementing this proposed route or any other cultural routes in the future. Keywords: cultural route; cultural tourism; heritage tourism; tourist demographic profile; the Labors of Hercules.