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International Journal of Technoentrepreneurship (4 papers in press)
Technological innovation in the planning of civil constructions using a 4d-ps tool by Martín Dario Arango-Serna, Julian Andres Zapata-Cortes, Carlos Mauricio Valencia-Granda Abstract: This article presents an innovative method for planning construction projects which face great challenges to meet the budget and the scheduled dates, due to the direct incidence of uncontrollable external factors such as weather, dollar volatility and inflation. The innovation lies in the application of a methodology based on 4D-PS model in a real construction project in the city of Medelli?n (Colombia), with the aim of obtaining a better estimation of the costs and time required in the project. Due to these results, this methodology can be applied and commercialized to other companies, becoming it a technological entrepreneurship from the organization. Keywords: Construction planning; uncertainty management; 4D-PS; Methodology; technological entrepreneurship.
Application of AIDA Model of Advertising in Crowdfunding by Hasnan Baber Abstract: The AIDA model is a well-known model for advertising products that starts with seeking attention from consumers until the action to purchase it. The model has been tested in different contexts and for various product categories so far and has been successful in explaining the process of communicating the features of the product to the customer. The hierarchy effects of the advertisement state that customers go through the process from product unawareness to product purchase. In crowdfunding, project owners have to present the product to the customers in a similar way a marketer markets its product. Thus AIDA model of advertising has applied to crowdfund projects and it is discussed how at different phases of crowdfunding, the AIDA model can be useful for project owners to take backers from unawareness to finally contributing towards it. The discussion analysis various aspects of crowdfunding that can create attention, raise interest, generate desire and ultimately lead to action which is a contribution in the case of crowdfunding, keeping Kickstarter campaigns in perspective. Keywords: Crowdfunding; reward-based crowdfunding; AIDA model; advertising; Kickstarter.
Visibility Challenge - Digital Platforms giving a face to Indian Small and Medium Enterprises by Mudita Sinha, Leena Fukey Abstract: SMEs have important role in economy of any country and has even remarkable influence on the countries with developing economies. The current study sketches the importance of social media, integrated marketing communication, social customer relationship management and its transformation in the small and medium business front which results in increased interaction and communication with its customers. The research uses mix method approach to elaborate how small and medium businesses can increase visibility and reachability by gaining value through the usage of social media. The aim of this research is to highlight the challenges face by SMEs, examine the usage of different digital platforms by Indian SMEs to resolve these\r\ndifficulties and its impact on the business for improved visibility of small and medium\r\nbusinesses when competition is hitting hard on all businesse Keywords: Social media marketing; SMEs; social customer relationship management;\r\nintegrated marketing communication; visibility.\r\n.
DEVELOPING A BUSINESS START-UP MODEL FOR TECHNOPRENEURS by Amiruddin Ahamat, Grace Koh Wen Sin Abstract: The business model concept generally refers to a blueprint in a business to identify the potential customer base, products, sources of revenue, and details of financing. A business model is critical in assisting a technopreneur to start-up their business. Without planning for business model development, a new business often faces problems during the early start-up stage. Hence, this study proposes a framework for developing a start-up business model that contains the elements of a business model for the design of a new business. Besides, the objective of the research is to identify the changes in the environment that affect the development of the business model. The research method is qualitative research, which applies an inductive approach to the construction of theory. A series of interviews with technopreneurs from Melaka and Selangor were conducted to find out the best business model for the new technology. This study has shown the changes in the environment that would trigger business model innovation. As a result, this research proposed a business model with a total of nine elements, which are product or service, target market, customer relationship, resource or competence, process or activity, external partner, distribution channel, revenue, and cost Keywords: new start-up technopreneur; business model; business model element; environment change.