International Journal of Management Practice (12 papers in press)

Regular Issues

• Connecting customer-engagement, and attitude with brand preference: a strategic input for marketing of financial products  
  by Laxmikant Pattnaik , Saroj Kumar Sahoo, Bidhu Bhusan Mishra, Valavadra Sahu 
  Abstract: This research delves into examining the strategic connection between customer-engagement, attitude, and brand preference. This study follows experimental research design with a sample of 406 individual investors (financial customers), where stratified sampling method is adopted for a structured questionnaire. Structural relationship of customer-engagement, and attitude with the target construct of ‘brand preference’ is examined utilising ‘structural equation modelling’. The study finds that customer-engagement, and attitude show significant direct effects on their brand preferences for financial products, where customers’ attitude carry the significant mediating effect. Customers’ demographic variables moderate the structural relationship that justifies novelty of this research-work. Practical implications refer that the above insightful outcomes unfold the strategic relationships among above-mentioned constructs to tailor the engagement strategies for fostering positive attitude, and brand preference of financial customers. Public planners can make strategic plans to aware the financial customers regarding their adequate and well-informed involvement in the transactions of financial products.
  Keywords: customer-engagement; attitude; brand-preference; BP; financial products.
  DOI: 10.1504/IJMP.2026.10070361
   
  
• Bridging spiritual leadership and commitment through psychological capital in healthcare  
  by M. Vijayalakshmi , A.K. Subramani, R. Durai Pandian  
  Abstract: One of the biggest challenges facing organisational leaders in today’s fiercely competitive corporate world is eliciting employee commitment (EC). Although few studies have established a relationship between spiritual leadership (SL) and EC, research on mediation, such as psychological capital (PC), in this relationship is inadequate. The purpose of the paper is to explore the mediating influence of PC on the link between SL and EC. A longitudinal research design was adopted and data were collected from 576 healthcare workers in private healthcare units in Chennai, Bangalore, and Hyderabad. The postulated model was validated using AMOS 23.0, and the mediation of PC was tested using Haye’s Process Macro-4.3. These findings show that SL has a significant and positive direct influence on EC. The key finding of this study is the partial mediation of PC in the relationship between SL and EC.
  Keywords: spiritual leadership; psychological capital; employee commitment; healthcare; Chennai.
  DOI: 10.1504/IJMP.2026.10071774
   
  
• Mushroom management and work engagement among healthcare workers: the mediating effect of voice behaviour  
  by Sait Söyler, Dogancan Çavmak 
  Abstract: This study aims to examine the direct relationship between the perception of mushroom management and work engagement and the indirect relationship through voice behaviour. In this cross-sectional study, a questionnaire form was used as the data collection tool, and a total of 190 healthcare workers were included using purposive and snowball sampling methods. As a result of the data analysis, it was determined that there were negative relationships between mushroom management perception and both work engagement and voice behaviour, and positive relationships between voice behaviour and work engagement. At the same time, voice behaviour has a partial mediator effect in the relationship between mushroom management and work engagement. Therefore, it is suggested to design a management process with effective communication away from the mushroom management approach in order to increase employees' voice behaviour and work engagement.
  Keywords: mushroom management; work engagement; voice behavior; healthcare management.
  DOI: 10.1504/IJMP.2026.10071919
   
  
• What does 'strategy-as-practice' look like? Is Coke it?  
  by Deryck J. Van Rensburg, James E. Schrager 
  Abstract: The idea of strategy-as-practice is that actions taken in making and implementing strategy can occur through everyday tasks. This places a focus on the process, allowing involvement by participants at all levels. Adopting a qualitative research approach, we selected a successful global firm, The Coca-Cola Company (TCCC) , as a single case to uncover idiosyncratic evidence of strategy-as-practice (SaP). Data was analysed using a variety of sources including publicly available corporate documentation and websites, peer-reviewed journal articles, scholarly books, and former TCCC executive conversations. Our findings revealed seven examples of strategy-as-practice that may have contributed to TCCC's prolonged success. Being restricted to a single case, this study enables only analytical generalisations to be made. Our assumption being that a singular, in-depth study of the SaP phenomenon within an iconic global firm would yield key insights useful to practitioners and scholars alike. Numerous implications are suggested. The most noteworthy being the idea of 'walking the market' as an integral part of social strategising discourse.
  Keywords: strategy-as-practice; strategising; walk-the-market; The Coca-Cola Company; TCCC; case study; Coca-Cola; Coke.
  DOI: 10.1504/IJMP.2026.10072142
   
  
• Way for sustainability through environmentally friendly products: an exploration of key drivers of consumer purchasing decisions  
  by Ravinder Kaur, Shivani Yadav, Suyash Mishra 
  Abstract: In the current competitive business landscape, environmental issues are increasingly significant for marketers. However, many customers are unaware of the environmental benefits of eco-friendly products. This study aims to investigate the factors that drive Indian customers to purchase green products. A questionnaire was used to collect data through a convenience sampling method. The study included 380 usable responses from educated customers in the National Capital Region of Delhi. The findings of the study suggest that environmental concern is the primary predictor of green purchasing behaviour, succeeded by perceived effectiveness of environmental behaviour, perceived environmental responsibility, environmental attitude, and social influence which influence consumers’ decisions to purchase such products. This study introduces an original theoretical perspective to enhance the comprehension of consumers’ environmentally conscious buying choices. Therefore, marketers must recognize these elements when creating marketing strategies. To maintain a sustainable business, marketers must tackle the increasing issues related to green marketing.
  Keywords: customer behaviour; green product; environmental concern; environmental attitude; perceived effectiveness of environmental behaviour; perceived environmental responsibility; social influence.
  DOI: 10.1504/IJMP.2026.10072604
   
  
• Digital transformation and corporate governance efficiency: insights from Chinese listed companies' experiential data  
  by Sai Xie, Yuanhan Gu, Yun Yun Hu 
  Abstract: This study explores how digital transformation influences corporate governance efficiency in Chinese listed firms. Drawing on agency theory and information processing theory, we examine how digital tools enhance board oversight and internal control quality. Using panel data from 1,200 A-share companies between 2018 and 2022, we construct firm-level digital transformation indicators based on annual report disclosures. Fixed-effects regression results show that digital transformation improves governance efficiency by enhancing transparency and information accessibility. Further, we identify moderating effects from executive digital literacy and firm scale. Our findings contribute to the literature by revealing a digital governance mechanism in emerging markets, expanding traditional governance theory into the digital era. The study also offers practical insights for firms and policymakers seeking to strengthen governance through digital strategies.
  Keywords: digital transformation; corporate governance efficiency; information asymmetry; network relationships.
  DOI: 10.1504/IJMP.2026.10072927
   
  
• Interlinkage between environmental social governance performance and sustainability: insights from the Indian banking sector  
  by Saket Mishra, Rachana Vishwakarma 
  Abstract: This study investigates the influence of Environmental, Social, and Governance performance on the financial sustainability of Indian banks publicly listed on the Bombay Stock Exchange from 2018 to 2023. The study employed regression analysis, incorporating all assumptions, to investigate the correlation between ESG factors and financial performance measured by Return on Assets and Return on Net Worth. The study findings indicate that there is no statistically significant relationship between the environmental and financial performance. An adverse impact of social performance on financial performance is observed. Meanwhile, governance performance greatly enhances financial returns. The study highlights the significance of robust governance practices in ensuring profitability. The study is specifically focused on Indian banks, and thus findings of this study are mainly emphasised on the regulatory environment and economic significance of banks in India, providing a valuable understanding of how environmental, social, and governance factors impact their financial sustainability.
  Keywords: environmental; social; governance; ESG; financial sustainability; banking sector; financial performance; return on assets; ROA; return on net-worth; RONW; regression analysis.
  DOI: 10.1504/IJMP.2026.10073312
   
  
• Authentic leadership, social support and employee voice: the mediating role of psychological safety  
  by R. Monica, V. Srividya 
  Abstract: The study examined the influence of authentic leadership and social support on employee voice as well as the mediating effect of psychological safety on authentic leadership - employee voice and social support-employee voice. The study data collected from 251 product manager specialists employed in a TIDEL park in Coimbatore City, India. The results indicate that authentic leadership and social support have a significant impact on employee voice with a mediating impact of psychological safety. This infers that psychological safety plays an imperative role in explaining the influence authentic leadership and social support has on employee voice among the product manager specialists.
  Keywords: authentic leadership; social support; employee voice; psychological safety; employee.
  DOI: 10.1504/IJMP.2025.10069423
   
  
• Family social support and work satisfaction among Bangladeshi female bankers: a mediation analysis of work-family conflict  
  by Mahi Uddin, Nazamul Hoque, Rashid Ahmed Chowdhury, Mustafa Manir Chowdhury 
  Abstract: Grounded on the conservation of resource (COR) theory and W-HR model, this study examined the mediating effects of work interference with family (WIF) and family interference with work (FIW) on the association between family support and satisfaction with work. The sample comprised of 324 working women employed in the private commercial banks in Bangladesh. The findings revealed that both the WIF and FIW mediated the relationship between family support and work satisfaction of female bank employees. Consistent with other studies, results reported a direct influence of family support on women's job satisfaction. In addition, family support was found to have a significant negative effect on both the WIF and FIW, and WIF and FIW were also found to negatively influence job satisfaction of working women in Bangladeshi banks. The implications for theory and practice as well as limitations and directions for future studies were also discussed in the study.
  Keywords: family support; work-family interference; working women; work satisfaction; banks; conservation of resource; COR; family interference with work; FIW.
  DOI: 10.1504/IJMP.2025.10071878
   
  
• Empowering future entrepreneurs: the impact of entrepreneurship education on entrepreneurial intention of BBS final year students in Sunsari, Nepal  
  by Umesh Khadka 
  Abstract: This study investigated the role of entrepreneurship education in shaping students' entrepreneurial intentions, including knowledge, understanding, skill, and confidence as moderation and family support as a moderator. The research uses primary data from 311 students by using systematic random sampling. The relationship between entrepreneurship education and students' entrepreneurial intention is measured using the partial least square model (PLS-SEM) technique. The findings reveal that entrepreneurial education (β = -0.014, p < 0.05) is insignificant with entrepreneurial intention, but it is significant through motivation (β = 0.124, p < 0.05). Moreover, the study found that entrepreneurship education positively affects the confidence (β = 0.417, p < 0.05) to start a business, motivation (β = 0.620, p < 0.05), required skill (β = 0.415, p < 0.05) for business and, understanding (β = 0.514, p < 0.05). This study concluded that entrepreneurship education is insufficient to foster youth entrepreneurial intention. Entrepreneurship courses should focus on enhancing motivation towards entrepreneurship alongside knowledge and skill development.
  Keywords: entrepreneurship education; entrepreneurial intention; PLS-SEM; undergraduate students; Nepal.
  DOI: 10.1504/IJMP.2025.10069374
   
  
• Consumer intentions and digital financial literacy: a new perspective on fintech payment product adoption  
  by Dilpreet Kaur, Mohd Mohsin Khan, Sujood 
  Abstract: This evaluation intends to explore determinants of consumer intentions by integrating technology acceptance model (TAM) (Davis, 1989) and digital financial literacy (DFL) into a holistic framework. The convenience sample method was used to conduct the survey, 499 responses to the questionnaire were received, and the structural equation model (SEM) has been put into use to interpret data. The examination exhibited that determinants of TAM have a substantial domination on consumers' inclinations to adopt fintech payment products (FPPs) for digital financial inclusion (DFI). The outcomes of this research will serve fintech industry players and policymakers in designing FPPs that should place a high priority on DFL employing all-encompassing promotional techniques and deepen the understanding of Indian consumers' intentions. To the extent of the authors' knowledge, this is the fundamental research to integrate DFL and TAM with its determinants to forecast the intentions of Indian consumers.
  Keywords: financial technology; fintech; fintech payment products; digital financial inclusion; digital financial literacy; DFL; technology acceptance model; TAM.
  DOI: 10.1504/IJMP.2025.10069644
   
  
• How green marketing tools affect customers' purchase behaviour? An exploration from the Indian market  
  by Ravinder Kaur, Shivani Yadav, Suyash Mishra 
  Abstract: Environmental issues have been extensively debated throughout history. Natural resources are being depleted at an alarming rate for the unethical advantage of economic prosperity, necessitating the development of alternative measures. The preservation of the earth for future generations has become a crucial aspect of sustainable development. This study aims to examine the efficacy of environmentally conscious marketing strategies in shaping customer behaviour towards sustainable products. Based on analysis of 310 responses collected via a survey method, it was discovered that proposed green marketing tools have an influence on customer buying decision. Understanding the complicated customer behaviour is one of this research's useful implications for social and green marketers, which would ultimately assist in creating more valuable green marketing campaigns in India. The study's three-dimensional strategic framework consisting of green marketing tools would enable marketing professionals to effectively traverse the changing terrain of customer preferences and societal norms while promoting sustainable goals.
  Keywords: green products; green marketing tools; sustainable development eco-label; green marketing environmental advertisement; environmental knowledge; green purchase behaviour; consumer behaviour.
  DOI: 10.1504/IJMP.2025.10070561