International Journal of Management Practice (23 papers in press)

Regular Issues

• An integrated perspective on brand orientation and market orientation: the role of marketing communications in building brand equity in FMCG firms  
  by A. K. Subramani, M. Vijayalakshmi , J. Hasine  
  Abstract: The integration of marketing communication in the fast-moving consumer goods (FMCG) sector helps balance brand and market orientation to significantly improve brand equity through higher integrated marketing communication (IMC). This study examined market and brand orientations, IMC, and brand equity in the FMCG sector. A survey of marketing professionals working in the lower to middle-level positions of 40 FMCG companies in Chennai was conducted. Of the 600 questionnaires distributed, 418 valid responses were received. The conceptual model was analysed using AMOS through structural equation modelling (SEM). The findings establish that both market and brand orientations positively impact IMC which in turn drastically improves brand equity. Moreover, IMC as a powerful mediating process is also functioning where the dual-orientation approach (market and brand) influences brand equity. When practitioners concentrate on both the market and brand scenarios, the importance of integrated marketing drives evident advantages to brand value.
  Keywords: market orientation; brand orientation; integrated marketing communications; IMCs; brand equity; fast-moving consumer goods; FMCG.
  DOI: 10.1504/IJMP.2027.10077586
   
  
• Consumer culture orientation and advertisement effectiveness: a serial mediation analysis of visual arts elements, emotional response, and attitude towards the advertisement  
  by P. Vijayalakshmi, B.N. Suresh Kumar 
  Abstract: The purpose of this paper is to explore the role of consumer culture orientation (CCO) in a series of mediation of visual arts elements (VAE), emotional response (ER), and attitude towards the advertisement (ATA) in advertisement effectiveness (AE). The research design used was a quantitative, cross-sectional research design and 354 adult consumers were surveyed (i.e., aged 18 years and above) through a structured questionnaire. The measurement and structural models were evaluated by the use of the Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings revealed that CCO has substantial direct effect on AE and has substantial indirect effect on AE via all the three mediating variables viz. VAE (β = 0.119), ER (β = 0.076) and ATA (β = 0.144) on AE. The study article contributes to the research literature in advertising by integrating cultural orientation, visual design and emotional mechanism in a one-dimensional model and offers suitable implications to marketers on how to design culturally appealing yet emotionally connecting advertisements.
  Keywords: consumer culture orientation; CCO; visual arts elements; VAE; emotional response; attitude towards the advertisement; ATA; advertisement effectiveness; PLS-SEM.
  DOI: 10.1504/IJMP.2027.10078012
   
  
• Digital green leadership and organisational sustainability: the mediating role of employee green behaviour and the moderating influence of digital platforms in the IT industry  
  by G. Suresh , A. Gajendran  
  Abstract: This research analyses the effect of digital green leadership (DGL) on organisational sustainability (OS) within the IT industry with a mediating variable of employee green behaviour (EGB) and a moderating variable of digital platforms (DP). The quantitative design was adopted to gather data on 236 IT professionals and analyse the data by utilising the Partial Least Squares Structural Equation Modelling (PLS-SEM). The results show that DGL has a substantial positive effect on OS both directly and indirectly via EGB, which implies that leadership programs increase employee-initiated green activities that lead to sustainable performance. Furthermore, DP is a major moderator of the DGL-OS relationship, which specifies that the use of digital technologies enhances the role of leadership in terms of its sustainability outcomes. This research supports to the literature body in that it connects the concepts of digital leadership and sustainability behaviour via a technology-mediated pathway.
  Keywords: digital green leadership; DGL; organisational sustainability; OS; digital platforms; DP; employee green behaviour; EGB; information technology; IT.
  DOI: 10.1504/IJMP.2027.10078482
   
  
• Decoding user intent: funnel-based analysis of organic search snippets in financial services  
  by Mohit Agrawal, Nusrat Khan, Fehmina Khalique 
  Abstract: This study examines how consumer intent is expressed through online search behaviour, reflecting a structured decision-making process across product categories and journey stages. It analyses 342 search queries and 14,000 search fragments from Google’s programmable search engine (PSE) to uncover location-based linguistic patterns tied to awareness, consideration, and purchase intent. Using the term frequency-inverse document frequency (TF-IDF) method, key terms and linguistic variations were identified across stages, offering deeper insights into user intent beyond automated analytics. Chi-square tests confirmed significant differences in language across categories and stages, highlighting structured intent rather than random variation. The findings show that linguistic cues effectively indicate users’ positions in the decision journey, providing marketers and analysts with a scalable approach to interpret customer intent from public search data. Future research could employ advanced natural language processing (NLP) models or examine real-time search dynamics for richer insights.
  Keywords: consumer intent modelling; organic search snippets; marketing funnel stages; semantic text analysis; customer journey stages.
  DOI: 10.1504/IJMP.2027.10078701
   
  
• Managing workplace engagement: role of mindfulness and resilience  
  by G.N. Anitha Elavarasi, G.N. Sumathi  
  Abstract: The IT employees migrated to a work-from-home environment due to the COVID-19 pandemic and later transitioned to a hybrid work model in the post-pandemic period. Organisations faced difficulties in motivating employees despite offering a variety of flexible benefits. This research examines the direct and indirect effects of mindfulness on work engagement, considering resilience as a mediator. Using a cross-sectional survey, primary data were collected via an online platform from 270 IT employees. The hypotheses were tested using covariance-based structural equation modelling. The findings suggest that work engagement is enhanced through resilience among mindful employees. The results also confirm the partial mediating effect of resilience. Drawing from job demand-resource theory, the mediating role of resilience adds value to the organisational behaviour literature. Companies need to implement industry-specific mindfulness initiatives to enhance resilience and work engagement. Future studies can adopt multifaceted scales to measure mindfulness and work engagement.
  Keywords: hybrid work; personal resources; resilience; mindfulness; work engagement.
  DOI: 10.1504/IJMP.2027.10078970
   
  
• Exploring the influence of electronic knowledge management and e-learning systems on organisational effectiveness and employee contentment  
  by Sarah Al-Shamali, Ahmad Alsaber, Rania Nafea, Ahmed Al-Shamali, Mohamed Ali, Khalid Almutairi 
  Abstract: This study investigates the impact of e-learning on organisational performance and employee satisfaction within Kuwait’s petroleum sector a vital pillar of the national economy. Bridging a critical research gap, this study examines how employees’ intentions to share and acquire knowledge through e-learning foster innovation and collaboration. Grounded in behavioural intention frameworks, the research explores how factors such as perceived ease of use, system quality, and multimedia instruction influence adoption. Using partial least squares path modelling (PLS-PM), the study assesses relationships between latent variables to determine their contribution to knowledge management and organisational outcomes. Findings indicate that e-learning significantly enhances both performance and satisfaction, with system quality and infrastructure serving as key facilitators. The study highlights the pivotal mediating role of behavioural intention in e-learning success, underscoring its strategic importance for improving operational efficiency and professional development in the dynamic petroleum industry.
  Keywords: e-learning; knowledge acquisition; knowledge sharing; behavioural intention to use; employee satisfaction; oil sector; e-learning effectiveness; E-LE; organisational performance; Kuwait.
  DOI: 10.1504/IJMP.2027.10079005
   
  
• When diversity meets fit: a five-country study on inclusion and work attitudes in the aquaculture sector  
  by Mudrifah , Bambang Septiawan, Ilyas Masudin, Krzysztof Szwarc 
  Abstract: This study examines how person-job fit (P-J fit) and person-organisation fit (P-O fit) influence work-related attitudes (WRA) in multinational aquaculture operations across Australia, Singapore, Indonesia, Vietnam, and India, and investigates the moderating role of diversity, equity, and inclusion (DEI). Using cross-sectional survey data analysed through PLS-SEM and multi-group analysis, the findings reveal that both P-J fit and P-O fit are positively associated with WRA. DEI strengthens these relationships, with a notably stronger effect on P-J fit. The results suggest a shift in diverse workplaces from value-based alignment toward capability-based alignment, where competence recognition, fairness, and inclusion become critical drivers of employee attitudes. By integrating fit theory with DEI perspectives, this study extends person-environment fit research and positions DEI as a contextual condition that reshapes fit mechanisms across national settings. The findings offer practical guidance for designing inclusive recruitment, job design, and performance management systems.
  Keywords: person-job fit; P-J fit; person-organisation fit; P-O fit; work-related attitudes; WRA; diversity; equity; inclusion; aquaculture workforce.
  DOI: 10.1504/IJMP.2027.10079789
   
  
• Key determinants of high-performance organisations in accelerating land registration in Indonesia: a configurational analysis  
  by Mokhamad Surianto, Agus Heruanto Hadna, Puguh Prasetya Utomo 
  Abstract: This study aims to identify the combination of conditions necessary and/or sufficient to achieve success or failure in generating a high-performance organisation (HPO), specifically in the implementation of the complete systematic land registration (Pendaftaran Tanah Sistematis Lengkap, PTSL) program in Indonesia. Using the crisp set qualitative comparative analysis (csQCA) method, this research analyses five key conditions influencing HPO in 50 land offices in Indonesia, involving 300 participants to identify causal relationship patterns. The findings indicate that the success or failure of land offices depends on a combination of mutually reinforcing conditions, rather than a single factor. The combination of effective strategic management elements is the main path to high performance, while a combination of poor public leadership, weak organisational culture, and inadequate strategy evaluation leads to failure. In addition to the asymmetric nature, the findings also emphasise that various combinations of specific conditions can lead to the same outcome (equifinality).
  Keywords: high-performance organisation; public leadership; organisational culture; strategic management; complete systematic land registration; csQCA.
  DOI: 10.1504/IJMP.2027.10079818
   
  
• Inclusive leadership as evolving practice: a longitudinal study of workplace learning in an organisational context  
  by Fredrik Hillberg Jarl  
  Abstract: This study explores how inclusive leadership practices evolve over time and how these practices shape workplace learning at individual, team and organisational levels. Using a qualitative longitudinal case study in a Swedish state owned organisation, the analysis follows five managers across two phases conducted in 2022-2023 and 2025. Guided by a four dimensional framework of inclusive leadership, the study explores how initially relational and individualised leadership practices gradually expand into more formalised and routinised approaches that embed inclusion in everyday work. These emerging routines support psychological safety and workplace learning, and contribute to adaptability as they stabilise over time. The findings show how inclusive leadership can develop as an evolving practice anchored in organisational routines, offering insight into how inclusion and workplace learning unfold together in mission driven organisational contexts. The study advances research by highlighting temporal, practice based and multi level aspects of inclusive leadership and its role in workplace learning processes.
  Keywords: inclusive leadership; IL; workplace learning; WPL; psychological safety; recognition; participatory decision-making; organisational routines; institutionalisation; longitudinal study; organisational adaptability; leadership practices.
  DOI: 10.1504/IJMP.2027.10079845
   
  
• Harnessing NLP and sentiment analysis for collaborative innovation: a systematic review  
  by Amal Dahmane, Chifae El Hail, Mustapha El Koraichi 
  Abstract: This systematic review explores the role of artificial intelligence (AI), particularly natural language processing (NLP) and sentiment analysis, in product co-creation based on social media. The study is based on 57 articles published between 2015 and 2024, analysing how these technologies enable the extraction and structuring of consumer ideas to foster innovation. The results show that AI enhances trend detection and the identification of latent user needs, thus optimising collaborative innovation processes. However, limitations persist, particularly regarding the quality of data from social media, the diversity of methodologies, and the low transparency of algorithms. This study proposes integrating hybrid models combining NLP and multimodal analysis to refine the extraction of innovative ideas and enhance the effectiveness of co-creation.
  Keywords: artificial intelligence; natural language processing; NLP; sentiment analysis; social media; co-creation; collaborative innovation; machine learning.
  DOI: 10.1504/IJMP.2027.10079919
   
  
• Determinants of patient revisit intention in Indian private hospitals: an empirical S-O-R model using SEM  
  by Arunika Bhadra, Fedric Kujur, Saileswar Ghosh 
  Abstract: This study investigates factors influencing patient revisit intention in Indian private hospitals using the stimulus-organism-response framework. It explores how service quality, servicescape, patient safety, and patient value affect patient satisfaction, which in turn drives revisit intention. Data from 449 patients were examined using structural equation modelling to test all proposed hypotheses, including mediation and moderation effects. The findings indicate that all the service factors are associated with a significant positive impact on patient satisfaction, which is a strong predictor of revisit. Moreover, past experience and price perception strengthen the satisfaction-revisit intention relationship. Theoretically, this study will be an extension of the S-O-R framework, integrating multiple service dimensions and moderated effects to predict patient revisit behaviour in healthcare. In practice, the results indicate that hospital managers ought to emphasise service quality, servicescape, patient safety and value perception and promote fair pricing to maximise patient satisfaction and fair pricing to enhance patient satisfaction and encourage repeat visits to the private hospitals in India, and future research may explore public healthcare settings and different regional contexts.
  Keywords: stimulus-organism-responses; S-O-R; service quality; servicescape; patient value; patient safety; satisfaction; intention to recommend; revisit intention.
  DOI: 10.1504/IJMP.2027.10079937
   
  
• ESG and stock price crash risk: the strategic buffer of competitive advantage and digital transformation  
  by Naning Putri Utami, Chu-Bin Lin, Meng-Na Huang 
  Abstract: This study examines how corporate ESG performance mitigates stock price crash risk and highlights the moderating roles of competitive advantage and digital transformation. Addressing mixed evidence on the effectiveness of ESG, we test whether these factors amplify its stabilising effect by improving transparency and reducing information asymmetry in the context of China’s emerging market. Using panel data on Chinese A-share-listed firms from 2010 to 2022, we find that higher ESG performance significantly reduces crash risk. This effect is stronger for firms with superior competitive advantage or more advanced digital transformation, particularly in high-tech industries and regions with low internet penetration. Wald tests indicate that these moderating effects differ significantly across sectors and levels of digital infrastructure, while financial constraints weaken the stabilising role of ESG. Robustness checks support our conclusions. Simultaneously, it provides policymakers and firms with new insights to promote financial stability through sustainability initiatives.
  Keywords: digital transformation; DT; environmental; social; and governance; ESG; financial constraint; internet penetration; risk; stock price.
  DOI: 10.1504/IJMP.2027.10080903
   
  
• Local leaders and innovation: how mayors' professional backgrounds influence corporate R&D investment  
  by Wu Fengyun, Zhang Beiyi, Jalal Khan 
  Abstract: Using role of official theory, this paper examines the impact of the professional backgrounds of mayors, particularly in social sciences and science and technology, on firms’ R&D investment. Using matched 20062021 data on Chinese mayors, regional development, and firms, this study applies fixed-effects modelling to analyse how mayors’ professional backgrounds affect local enterprise innovation. The findings reveal that mayors with science and technology backgrounds positively influence R&D investment in local enterprises, while those with social science backgrounds have a negative effect. The heterogeneity analysis further shows that these effects are statistically significant among non-state-owned enterprises but insignificant among state-owned enterprises; regionally, the effects are observed in both southern and northern cities, with larger coefficients and stronger statistical significance in southern cities. This finding is robust based on a battery of empirical tests. This research presents practical implications to enhance governance and innovative development, and recommends matching officials’ expertise with local needs, diversifying their professional training, and implementing tailored incentive systems.
  Keywords: mayors’ professional background; science and technology background; STB; social sciences background; corporate R&D investment; regional chief officials.
  DOI: 10.1504/IJMP.2027.10080949
   
  
• Thinking culturally, living meaningfully: a moderated mediation of metacognitive cultural intelligence and life satisfaction  
  by Aditi Badoni, Santosh Rangnekar 
  Abstract: This study is an investigation into how metacognitive cultural intelligence (MCQ) affects life satisfaction (LS) in the light of Self-Determination Theory (SDT), considering the mediating role of implementation motivation (IMPIE) and the moderating role of motivational cultural intelligence (MOT) in the service sector of emerging economies. Data were collected through an online survey of 274 service sector employees in India, spanning public and private organisations. Hypotheses were tested using moderated mediation analyses with Hayes’ PROCESS macro. Grounded in SDT, results show cultural awareness (MCQ) affects LS through IMPIE. Higher MCQs increased both factors. IMPIE fully mediated this relationship. MOT moderated this effect: the indirect effect remained significant but was stronger with lower motivational resources. This research extends SDT by connecting MCQ to LS through a novel moderated mediation model, highlighting cognitive and motivational aspects in promoting employee well-being. It contributes to the literature on non-Western cultural intelligence and organisational learning.
  Keywords: cultural intelligence; metacognitive cultural intelligence; motivational cultural intelligence; self-determination theory; SDT; life satisfaction; employee well-being; organisational learning.
  DOI: 10.1504/IJMP.2027.10081053
   
  
• Proximity to impact: layoffs, morale, and the London Blitz  
  by Floyd F. Quinn, Eric G. Kirby, Debbie M. Thorne 
  Abstract: While layoff research has extensively documented negative organisation-wide effects, few studies examine factors that alter this impact. We propose that effect severity varies with three factors: magnitude of the layoff, degree of identification with those laid off, and time elapsed, which together constitute ‘proximity to impact’. Drawing on the historical writings of psychologist J.T. MacCurdy, we argue that survivors closely connected to, identified with, dependent on, or now responsible for the work of those laid off experience the greatest negative impact; the larger this group within the survivor population, the poorer organisational morale. We further suggest survivor attitudes are not static, as time may ameliorate negative emotions. This paper contributes by: 1) extending theory through historical review; 2) examining the London Blitz’s impact on Londoners’ morale, including counterintuitive reactions; 3) applying these lessons to organisational layoff trauma; 4) demonstrating the value of cross-disciplinary, cross-context inquiry in management research.
  Keywords: layoffs; downsizing; justice; survivors; morale; remote misses; psychological contract; principle of reciprocity; J. T. MacCurdy.
  DOI: 10.1504/IJMP.2027.10081105
   
  
• Beyond the surface: unpacking the impact of self-efficacy on quiet quitting through burnout and well-being in Indian academia  
  by G.S. Gigi, A.K. Subramani, N. Akbar Jan 
  Abstract: This study aims to test the effect of self-efficacy (SE) on QQ behaviour, with job burnout (JB) and employee well-being (EW) as parallel mediators among the faculty of self-financing engineering colleges in India. A cross-sectional survey and quantitative research methodology were used to collect data from 461 teaching faculty members in several self-financing engineering colleges in southern India. The results reveal that SE has a significant negative effect on QQ (β = 0.204), whereas JB shows a strong positive effect on QQ (β = 0.421). EW also demonstrates a significant negative relationship with QQ (β = 0.170). Furthermore, JB and EW significantly mediated the relationship between SE and QQ, with the indirect effect through JB (β = 0.318) being stronger than that through EW (β = 0.127). The current findings indicate that increasing faculty SE may be one of the most important approaches to reducing academic disengagement behaviour.
  Keywords: self-efficacy; quiet quitting; employee well-being; job burnout; job demands-resources theory; social cognitive theory.
  DOI: 10.1504/IJMP.2027.10081107
   
  
• The role of inclusive leadership in employee human capital formation: examining the moderating effect of creative self-efficacy in the banking sector of Western Uttar Pradesh a comprehensive study  
  by Harshita Goyal, Avnish Sharma 
  Abstract: This study examines the effect of inclusive leadership (IL) on human capital formation (HCF) of the employee with the moderating role of creative self-efficacy (CSE) in the banking sector of Western Uttar Pradesh, drawing on social exchange theory (SET), social cognitive theory (SCT) and human capital theory (HCT). Using a quantitative design, data were collected through an online survey from 205 full-time and part-time banking employees. Structural equation modelling (SEM) was employed using SPSS and AMOS to test the proposed relationships. The results reveal that IL has a significant positive influence on HCF (β = 0.513, p < 0.001), indicating that IL practices enhance employee capability development. However, CSE did not significantly moderate the relationship between IL and HCF (β = 0.079, p = 0.221). The study contributes empirical evidence from an emerging economy context and offers practical implications for banking institutions by emphasising the importance of IL development and strategic investment in employee capability building to strengthen organisational performance.
  Keywords: inclusive leadership; human capital formation; HCF; creative self-efficacy; CSE; banking sector; social exchange theory; SET; social cognitive theory; SCT; human capital theory; HCT.
  DOI: 10.1504/IJMP.2027.10081151
   
  
• An integrated framework for predicting Instagram engagement: the influence of UX design, digital psychology, and CTA strategies  
  by A. K. Subramani , M. Vijayalakshmi , P. Deepika , V. Anandhabalaji  
  Abstract: This study proposes an explanatory-predictive model examining how digital psychology (DP), User Interface (UX) design, and call-to-action (CTA) strategies influence Digital engagement (DE) in herbal wellness branding among Gen Z and Millennials, considering cultural sensitivity. DP, UX, and CTA strategies are discussed as the primary antecedents of engagement, and CS is included as a moderator variable. Partial Least Squares Structural Equation Modelling and machine learning methods were used based on survey data from 237 Instagram users. The results show that all three predictors have a significant positive impact, and that the call-to-action strategies have the greatest influence. CS was the most powerful variable that contributed significantly to the moderation of all relationships.
  Keywords: digital engagement; digital innovation; digital psychology; user interface design; call-to-action; CTA; cultural sensitivity; herbal wellness branding.
  DOI: 10.1504/IJMP.2027.10081239
   
  
• Integrating social media and consumer behaviour research: bibliometric review and future research propositions  
  by Tushar Ranjan Sahoo, Sharada Prasad Sahoo, Bishwajit Rout 
  Abstract: The field of consumer behaviour is gaining scholarly attention from the social media research community. This review examines the intellectual structure arising from the convergence of social media and consumer behaviour research. This review employed a bibliometric method to analyse 682 articles from the Scopus database. A four-stage analysis, such as descriptive analysis, intellectual structure analysis, social structure analysis, and conceptual structure analysis, has been performed using R software. The descriptive analysis portrayed the top authors, institutions and impactful articles. The bibliographic coupling and co-citation analysis have been conducted through intellectual structure analysis. The social structure of the field depicts collaboration patterns. Four research themes, ‘emerging and declining’, ‘niche’, ‘motor’ and ‘basic’, have been explored through conceptual structure analysis. Propositions for future research have been derived from the synthesis of the conceptual structure. Future scholarly engagements should concentrate on ‘digital social capital and customer engagement’, ‘big data and artificial intelligence’ and ‘data-driven consumer research’.
  Keywords: bibliometric review; social media; consumer behaviour; R; Scopus.
  DOI: 10.1504/IJMP.2027.10081271
   
  
• What drives Indonesian consumers’ purchase intention toward traditional foods? Empirical evidence from the Riau Islands  
  by Keni Keni, Nicholas Wilson, Tommy Setiawan Ruslim 
  Abstract: This study aimed to explore how the halal logo, perceived value, health concerns, attitude, and subjective norm [the two core constructs of the theory of reasoned action (TRA)] shape repurchase intentions for traditional foods from Riau Island. Data were collected through an online survey administered via Google Forms using a non-probability purposive sampling technique. The sample consisted of 262 valid respondents who were Indonesians with prior visits to Riau Island and had purchased its traditional foods within the last six months. Responses were measured using a seven-point Likert scale, and partial least squares structural equation modelling (PLS-SEM) was used for data analysis. Results revealed that the halal logo, perceived value, health concerns, attitude, and subjective norms significantly affect repurchase intentions. Buying behaviour was found to mediate these relationships. These findings emphasise the importance of aligning halal practices, quality standards, and cultural authenticity with consumer preferences.
  Keywords: theory of reasoned action; TRA; halal logo; buying behaviour; health concerns; perceived value; repurchase intention.
  DOI: 10.1504/IJMP.2027.10081272
   
  
• Attributes of supervisor and employee turnover intention: do psychological well-being and organisational support really matter? Evidence from the banking sector in the Northern Province, Sri Lanka  
  by Navaneethakrishnan Kengatharan, Ravindran Uthayana 
  Abstract: This study examined the effect of supervisors’ attributes on employee turnover intention. The roles of psychological well-being and organisational support in determining the relationships were further studied. The research was conducted with a sample of 200 respondents among the employees of private licensed commercial banks in Northern Province of Sri Lanka. The results indicated that the attribute of professional respect of supervisors has a significant negative effect on employee turnover intention but communication competence and trust were not statistically significant. It was also found that professional respect and communication competence have a significant positive effect on psychological well-being, while trust does not have a significant effect. The results also showed that psychological well-being partially mediates the relationship between professional respect and employee turnover intention and fully mediates the relationship between communication competence and employee turnover intention. Furthermore, organisational support was found to strengthen the negative relationship between psychological well-being and turnover intention, suggesting that higher levels of organisational support increase the positive effect of psychological well-being on reducing employees’ turnover intentions. These results contribute to a better understanding of employee turnover intention and have practical implications for enhancing supervisors’ attributes, psychological well-being, and organisational support to improve employee retention.
  Keywords: attributes of supervisor; employee turnover intention; psychological well-being; organisational support; professional respect; communication competence and trust; Sri Lanka.
  DOI: 10.1504/IJMP.2027.10081309
   
  
• Consumer perceptions on green marketing: examining the impact of sustainability claims on purchasing behaviour  
  by Adil Hassan Bakheet, Ahmed Abubakar, Noura Said Al-Jahwari 
  Abstract: This study investigates the influence of sustainability claims (SC) on consumer perceptions (CP) and purchasing behaviour (PB) in the context of green marketing. Using a quantitative research design, the research based on quantitative data collected by a structured survey. The study examines how SCs shape consumer trust and perceived authenticity. SPSS Statistics was used to examine the data. To examine hypotheses, a combination of mediation and moderation analyses were used, plus path analysis, and Sobel tests. The results reveal that SC significantly impact CP and PB, mediated by authenticity and trust. Personal values (PV) were found to moderate the effects of income and education on CP. The findings advance theoretical frameworks, offering practical guidance for marketers and policymakers aiming to foster sustainable consumption through culturally adapted strategies. The research highlights the critical role of socio-cultural context in enhancing the credibility and effectiveness of green marketing in Oman.
  Keywords: green marketing; sustainability claims; SC; consumer perspectives; purchasing behaviour; PB; environmental awareness.
  DOI: 10.1504/IJMP.2027.10081508
   
  
• The organisation culture that helps (or hinders) digital transformation in business schools  
  by Jasdeep Singh Walia , Gagandeep Singh 
  Abstract: Technology has become a vital component of sustaining civilisation, and its integration into education is unavoidable. To innovate in today’s era of constant upheavals, businesses must seize new possibilities to adapt to shifting conditions, especially as those conditions are increasingly shaped by digital transformation. This article's goal is to look at what elements affect educators’ willingness to use technology in the classroom. The results of this research can be used in both theory and practice. The study confirms organisational culture’s strong influence on educators’ technology adoption, particularly through performance expectancy. The study contributes by proposing the application of technology and organisational culture theories to the context of business schools in Punjab, suggesting the need to adapt research instruments and industry-specific attributes for a comprehensive analysis. The study has real-world implications since it provides information and advice to universities that are thinking about introducing cutting-edge technologies.
  Keywords: innovation; business schools; organisational culture; technology adoption.
  DOI: 10.1504/IJMP.2027.10081509