International Journal of Management Practice (54 papers in press)
Why Knowledge-based Human Resource Management (KBHRM) Matters for Business Service SMEs?
by Ahmad Norwan, Ng Siew Imm, Kamal Basha Norazlyn, Abdul Aziz Yuhanis
Abstract: Amid limited understanding on the effect of knowledge-based human resource management on innovative outcomes as well as international performance, this paper intends to narrow these gaps by providing empirical evidence from the lens of 278 business service small and medium-sized enterprises (SMEs) from Malaysia. This is pertinent as knowledge-based human resource management, which is a performance-based HRM practice, is key in facilitating the creation of innovative services that will lead to international performance. Our study indicates three key findings. First, knowledge-based human resource management was found to positively influence international performance. Second, innovative service offering was found to mediate the knowledge-based human resource management international performance relationship. Third, innovative service offerings influence on international performance relationship was contingent upon foreign experiential knowledge (indicated by the number of markets that the SMEs are serving). In other words, this study uncovers a mechanism and a conditional factor for knowledge-based human resource management that will bring optimised effect on the international performance of service SMEs.
Keywords: Knowledge-based human resource management; SMEs; innovative service offerings; foreign experiential knowledge; international performance.
ASSESSING CURRENT SCENERIO OF GREEN MANUFACTURING IMPLEMENTATION IN INDIAN SMEs
by Mahakdeep Singh, Kanwarpreet Singh, Amanpreet Singh Sethi
Abstract: The present study builds an understanding of green manufacturing practices implemented by Indian SMEs. Green manufacturing practices including: waste reduction, eco- friendly techniques, reusable resources, and environmental awareness of green manufacturing are found to be prevalent amongst SMEs. In this paper, we consider the current SME landscape for green manufacturing practice implementation. A green manufacturing practice questionnaire was formulated after an extensive literature review. The questionnaire utilized a four-point likert-scale was adopted to record respondent views. Our survey sample was formed from academics and Green Manufacturing Practice experts. We received responses from 169 manufacturing SMEs across India. The results of our study reveal that green manufacturing can play a useful role in enhancing the business performances of SMEs. Effective deployment of these practices were found to contribute towards improved competitive performance and social perception of SME. This led to increased product awareness and heightened customer demand. We find that Indian manufacturing SMEs must continue to engage with Green Manufacturing practices. The study calculated percent point score for each factor of GM with respect to the Indian SMEs and highlighted each factors impact on business performance.
Keywords: Green manufacturing practices; Reliability; Quality; Indian SMEs; Percent Point Score (PPS).
Shifting boundaries in healthcare Supply Chains HRM: A Qualitative Perspective
by Zuhaib Ahmed, Haidar Abbas
Abstract: Human resource (HR) as functionally lies at the kernel of supply chains for a variety of expectations it meets in various roles. However, which role is or more contributing to the organizational effectiveness has been an issue of investigation. This study aims at exploring the advancing nature of traditional HR roles using Ulrichs (1997) four roles typology in the context of healthcare supply chains operating in India. Furthermore, it aims to assess the association of HR roles with HR effectiveness. The experts opinions, arguments, point of views and a thorough literature review helped in deriving a conceptual research model. The data collected through structured telephonic interviews from twenty-six experts of healthcare supply chain entities were analyzed using Nvivo 10.0 software. The researchers found that the HR function is receiving increased attention constantly and the HR managers are being engaged in the strategic decision-making process. It concludes that certain non-core HR functions are being outsourced.
Keywords: healthcare supply chains; hospital administration; HR effectiveness; HR roles; qualitative analysis.
Factors influencing the acceptance of financial technology (FINTECH) by consumers of traditional financial services in Portugal
by Diogo Oliveira Salgado, Bruno Barbosa Sousa
Abstract: The definition of business has changed over time, the digital element and the competitive advantage go beyond the limits of traditional business models. Digital technologies are motivating a process of remodelling the value proposition of existing financial products and services. Areas such as digital currencies, payments, funding, investment management, loans, risk management, insurance are undergoing major changes motivated by the adoption of financial technology. Consumers are increasingly adopting new information technologies and digital resources. Value chains tend to stop presenting standard solutions to become more dynamic with personalized solutions, integrating physical or digital products/services, developed from information about consumer preferences. The objective of implementing financial technology in traditional financial services, as in the case of retail banking, allows an improvement in the experience and efficiency of the services provided. What I intend to study are the services provided based on financial technology - FINTECH - defined as innovative financial services that use new technological tools, such as big data, cloud, robot advisors, and mobile technology. From demand point of view for these services in Portugal, consumers studies are reduced, or only focused on the generation millennials. We consider important identify the variables across the entire market that influence consumer behaviour, with the aim of making the digital relationship relevant and that allows generating value for all current and potential users.
Keywords: FINTECH; UTAUT; financial services; consumer.
SOUL Searching: A Theoretical Framework for Change Initiation and Institutional Transformation for Indian Higher Education Institutions
by Ankur Gupta, Sahil Sawhney
Abstract: The Indian Higher Education sector is at an inflection point. Declining student enrollments, non-conformance to quality standards and industry disconnect have raised serious existential concerns for a large number of institutions. Therefore, there is an urgent need for institutions to transform themselves to create value and successfully navigate the challenges confronting them. We present SOUL (Strategy, Operations, Urgency, Leadership), a comprehensive theoretical framework for institutional transformation,customized for Indian academia,enabling leadership teams to introduce validated interventions and global best-practices at their institutions in a phased manner. SOUL is novel, relevant and timely, especially in the Indian context considering that disruption and crisis create opportunities for initiating change and undertaking institutional transformation.
Keywords: SOUL Institutional Transformation Framework; Indian Higher Education; Educational Management; Institutional Transformation in Resource-Constrained Environments; Academic Leadership.
Antecedents and consequences of employees procedural justice perceptions: A field investigation in India
by Soumendu Biswas
Abstract: This paper investigates the combined influence of employees perceptions of their organizations human resource practices (EPHRPs) and person-organization fit (P-O fit) with their employees as significant elements that may be associated with conducive employee attitudes such as organizational trust and job satisfaction when such associations are mediated by employees procedural justice perceptions (EPJPs). A literature review of these constructs was carried out which yielded the study hypotheses. Usable data were collected from 303 respondents. The data was then subjected to empirical testing through structural equation modeling (SEM) procedures. The results established the distinctiveness of all the study variables and led to the acceptance of all the study hypotheses as statistically significant. Subsequently, the theoretical and practical significance of the findings were discussed. The study concludes by noting its limitations and outlining future scopes of research.
Keywords: EPHRPs; P-O fit; EPJPs; Organizational trust; Job satisfaction; SEM.
Measuring the performance of a private higher education institution in South Africa
by Christo Bisschoff, Ridwaan Asvat, Christoff Botha
Abstract: This article postulates a model to measure the business performance of a private higher education institution in South Africa. The broad theoretical framework identified 15 antecedents and their respective measuring criteria to measure business performance. Statistical scrutiny ensured that these criteria are actual measures of the respective business performance antecedents, which culminated in a theoretical model to measure the business performance of private higher education in South Africa. The 15 business performance antecedents are sales, growth, profitability, technology, customer, innovation, service, leadership, return on investment, stakeholders, society, quality, marketing, communication, legality, and general measures of business performance. The results showed that all the antecedents are reliable indicators of business performance. The performance of a private higher education institution can be successfully measured and it is possible to determine whether the demographic variables influence the business performance antecedents. Besides, the model seeks to determine whether any significant correlations exist between the business performance antecedents. The measurement of business performance is valuable to business school directors, managers and investors in private higher education. Researchers and scholars who intend to explore this avenue of business performance models further could also benefit from this article.
Keywords: business performance; private higher education; measurement; success; model.
Do celebrities influence Urban and Rural Bottom of the Pyramid consumers?-A comparative study-based approach.
by Debadrita Panda, Tanmoy Dasgupta
Abstract: Celebrity endorsement is a very popular way to influence the purchase behaviour of consumers. It is used frequently as a part of marketing strategy and promotion. Several studies have provided evidence about its significant effect on various types of consumer segments. Different types of consumers have shown different types of responsive behaviour for celebrity endorsements. Being a developing country, India has a huge amount of Bottom of the Pyramid (BoP) living with an income of less than two dollars per day. Broadly dividing them into urban and rural BoPs, this current study tries to determine the effect of celebrity endorsements behind purchase intention for both Urban and Rural BoPs. Paschim Medinipur, one of the largest districts of West Bengal state, India has been selected for this study. This district also has high Human Poverty Index. A sample size of 500 consisting of both urban and rural BoPs are showing a significant difference towards the effect of celebrity endorsement for purchase intention as well as attitude towards advertisements and brand preference.
Keywords: BoPs; Celebrity Endorsement; Multivariate statistical analysis; West Bengal; India.
Exploring the consequences of ethical leadership on CSR: A study on Indian Manufacturing industry.
by Santosh Basavaraj, Aruna B
Abstract: Human beings react to their perception, often thinking it is reality. The present study examines perceptions of employees on ethical leadership and its consequences on CSR effectiveness. This study showcases a few ethical behaviours of the leaders that positively persuade their employees to see organizational CSR effectiveness. The study is conducted in Indian manufacturing sector by capturing the data of 61 companies from 285 employees. The study comes with significant practical and research implications. The analysis used statistical methods such as exploratory factor analysis and structural equation model (SEM) to test the hypothesis. The study showed that it is highly essential to hold a positive employer branding via CSR as it is proved that if the employee sees their leader as ethical, it creates a positive image about organizational CSR among employees. Practically, this study informs you of the need of the leader to maintain a positive perception among the employees. Research-wise, the study extends the literature on CSR by linking it with employees' ethical leadership perception.
Keywords: Ethical leadership behavior; empowerment; envision; ethical approach; management approach; perceived CSR outcome.
Board structure composition and financial distress likelihood of Indian firms
by Ammar Hafeez, Sujata Kar
Abstract: This study based on a dataset of 363 BSE listed Indian firms, examines how the composition and structure of their boards, proxied by the corporate governance variables, impact the likelihood of financial distress. Ten variables representing different features of the board were undertaken. These include board size, independent directors, non executive directors, CEO-chair duality, chair concurrent position, CEO concurrent position, presence of female directors, ownership structure, lineage and having family members on board. Financial ratios and other corporate governance variables were entered as control variables along with industry dummies.rnResults report that the variables, CEO chair duality, government owned firms, chair concurrent position, and non lineage firms reduces the financial distress likelihood. Our results are robust to multiple criteria of the financial distress measures. Moreover, they corroborate one of the important guidelines of the separation of CEO and chairperson positions, suggested by the Kotak Committee in 2017.
Keywords: Financial Distress; Bankruptcy; Board Structure; Kotak Committee; Corporate Governance.
Going Green on the GO: Are Indian Travelers Ready to Embrace Travel Responsibilities?
by Supernova Chakraborty, Vishal Soodan, Shantanu Saha
Abstract: The objective of this study is to gauge variables influencing intention of Indian travelers towards selection of a green hotel. For the purpose, 202 respondents were considered for the research through snowball sampling. Data were analyzed using SPSS AMOS to assess the strength of relationship between variables. The findings described that all the factors incorporated in the model endorse the intention of Indian consumers/travelers towards the acceptability of the green hotels while they travel. The study has advocated the addition of new factors in the TPB model and prove that travelers are ready to adopt green hotels during their travel. This research has implications for the hospitality industry in improving its efficiency and effectiveness towards quality service delivery.
Keywords: green practice; hospitality; intention; service; tourism; planned behaviour.
Organizational Commitment of Working Women: The Role Optimization
by Rooprekha Baksi Maiti, Shamindra Nath Sanyal
Abstract: The purpose of this paper is to explore the factors that affect organizational commitment among working women and secondly, how these factors might be reshaped to judge organizational commitment of the working women. This study was conducted from 40 respondents using qualitative interviews with working women. For optimal verification of the result data triangulation was enforced which was followed by testing Cohens kappa to establish the pattern of concurrence between author and coder. The authors suggested that the approach of organizational commitment and its implications on the working women during this pandemic might be reconciled to enhance the level of commitment among them. The domains of this research can also be implemented among other genders in corporate, educational and healthcare sectors through adequate improvisation and it is expected that all the sectors will be profitable.
Keywords: Organizational commitment; Working women; Psychological wellbeing and loneliness; Family responsibilities; Cohen’s kappa; India.
Branding for Heritages, the Ancient tourism leads to improvement of
the local economy (Evidence from a study in Iran)
by Eqbal Yahvari, Reza Shafei, Adel Fatemi
Abstract: The dimensions of this phenomenon discussed by in-depth semi-structured interviews with 18-member samples composed of experts in different fields: marketing, economic, tourism and cultural heritage. Six main categories, 61 sub-categories and 171 concepts categorized by applying grounded theory method. The findings showed that the historical place-branding model is composed of the causal, core, contextual, interfering factors, strategies and consequence. In addition, the results of the experts' opinion survey revealed that having a brand specific to historical places could lead to increased income, job creation, produce of local tourism production, economic dynamics, and eco-tourism development in historic areas.
Keywords: Place branding; Heritage; Historic place Branding; Ancient tourism; Local economic.
The Management of Fiscal Risks as a Source of Effective Financial Management: Case of Moroccan Companies
by Hind Ben Khayat Zeggari Hassani, Lotfi Benazzou
Abstract: The objective of our study is to obtain a clearer vision of the origins of the sources of fiscal risks. In order to conduct our research, we realized a survey to determine the real origins of the sources of fiscal risks faced by Moroccan companies. The findings indicate that fiscal risks have both internal and external origins, which brings Moroccan companies to ask themselves how to deal with these risks in order to enhance their results and attain performance.
Keywords: Financial Management; Fiscal; Fiscal Risk; Financial; Moroccan Companies; Companies Issues and Challenges; Tax; Companies Risks; Performance; Sources of Fiscal Risk; The Origin of Fiscal Risk; Area of Fiscal Risk.
Social Media Marketing and the world of Fashion-Identification of determinants for Building Consumer Brand Relationship and Shaping Consumer Brand Perception
by Virtika Singhal, Vandana Ahuja
Abstract: The fashion industry, inherently characterized by innovation and disruption, is rapidly evolving and a transformation is being witnessed in how the fashion fraternity is communicating with the world. Social media has emerged as a strong platform being used by all the stakeholders of this industry, as they start appreciating the manner in which this medium is able to influence, engage and build loyal associations. This paper aims at analyzing how social media is helping fashion brands in building consumer brand relationships (CBR) and shaping consumer brand perception (CBP) and identifies the determinants of CBR and CBP in the fashion ecosystem. A focus group discussion with fashion experts further helps in grouping the determinants into categories to facilitate better comprehension. Subsequently, the authors have developed a research instrument to quantitatively measure the role of social media in building consumer brand relationship and shaping consumer brand perception in the fashion industry.
Keywords: Social media; Social media marketing; Fashion; Fashion industry; Consumer brand relationship; Consumer brand perception.
Impact of Mediation role of Trust on Quality of Work life and Employer Branding
by Shivani Agarwal, Anjali Jindal
Abstract: The study aims to examine the connection between perceptions of quality of work life and employer branding with the mediating role of trust for a sample of 324 employees working in the IT industry located in NCR. Hierarchical regression analysis was applied to assess the hypothesis. The findings revealed that employees can connect the dots of quality of work life with employer branding where trust partially mediates the relationship. The findings of the result recommend that organizations can develop an environment of trust when they provide good quality of work to their employees. When this notion further prevailed in the organizations, it has shown as a significant antecedent of employer branding. The major contribution of the study is to fill the paucity of organizational branding literature by adding the two different constructs namely, Quality of Work life and Trust as an antecedent of Employer branding. Several limitations and future implications were also mentioned.
Keywords: Quality of work life; Employer Branding; Trust; Indian IT organizations.
Employee Stock Ownership and Earnings Management: Evidence from France
by Riadh GARFATTA
Abstract: Although the relationship between employee stock ownership (ESO) and earnings management has a theoretical basis, it has hardly been the subject of empirical validation. This study attempts to investigate the nature of the relationship between ESO and earnings management practices. It is carried out on the sample of 136 French CAC All-Tradable index companies observed from 2015 to 2019. The system generalised method of moments (GMM) estimator is used in the dynamic panel and the results estimated from the system GMM model show no significant correlation at ESO levels below 3%, the threshold at which the relationship becomes positive. We also note that earnings management is upwards. A priori, ESO at significant levels appears interesting for the manager and encourages him to be in coalition with employee owners to develop his opportunistic behaviour and therefore the earnings management practices. This entrenchment hypothesis is consistent with the conclusion of Gharbi and Lepers (2008) stating that significant employee ownership favours CEO entrenchment. These findings are with strong economic implications. It is very important for investors to know that companies with significant ESOs tend to manage their earnings upwards.
Keywords: Employee stock ownership ; Earnings management ; Corporate governance ; System GMM model.
Rewards and Recognition on Employee Motivation and Employee Performance: A study of a Manufacturing Company in Malaysia
by Ai Joo Chan, Lai Wan Hooi
Abstract: This research examines the mediating process through which rewards and recognition are linked to employee performance. Survey results from 100 employees in a Malaysian manufacturing company reveal that rewards and recognition significantly influence employee motivation, but not employee performance, and employee motivation significantly affects employee performance. Employee motivation fully mediates the rewards - employee performance relationship but not the recognition - employee performance relationship. Prioritising rewards over recognition may be more effective in driving employee performance during an economic setback. The findings enrich the literature on how rewards and recognition and employee motivation interplay towards employee performance.
Keywords: rewards (intrinsic and extrinsic); recognition; employee motivation; employee performance; a manufacturing company in Malaysia.
Role of digital misinformation in analyzing COVID 19 Vaccine Hesitancy
by Renuka Mahajan, Pragya Gupta, Pooja Kushwaha
Abstract: Sentiment analysis helps us understand peoples feelings towards a specific theme. Recently, the discussions regarding the COVID-19 vaccine rollout are receiving tremendous attention on various social media platforms. Before rollout of the vaccine, misinformation on the vaccine was rampant on social media, which has been influencing and misguiding people about vaccine safety and its effectiveness. It is therefore imperative to scrutinize the conversation on the social media platform, especially how Twitter is reacting to the COVID-19 vaccine refusal or acceptance in the Indian landscape. This study utilizes the Twitter sentiment analysis technique to compare positive and negative sentiments and identify specific themes that drive negative sentiments and vaccine hesitancy. The study is pioneer in utilizing a mixed-method approach of clubbing quantitative sentiment analysis technique followed by a qualitative content analysis that helps in taking a holistic approach to handle vaccine hesitancy issues. At first, a dataset comprising 18,000 tweets collected between 1st January 2021 to 15th January 2021 was analyzed that revealed a pattern frequency of negative sentiments related to vaccination, extracted from the corpus of tweets. The themes that emerged from negative sentiments have been corroborated by medical experts using NVivo tool for analyzing their qualitative responses. The themes that emerged included three sub-clusters with willingness, risk perception, efficacy and affordability loaded on the first cluster, allocation and prioritization on the second and outreach as the third cluster. These findings will help the government and policymakers to take cognizance of the factors leading to hesitancy and adapt accordingly.
Keywords: vaccine hesitancy; vaccine safety; Twitter; sentiment analysis; COVID-19; social media; infodemic.
Work-life balance scenario of female professionals working in the corporate sector of Bangladesh: Challenges, consequences and organisational responses
by Ishrat Sultana, Shayla Khanam, Jerin Haque Chhanda
Abstract: The purpose of this paper is to explore the experiences of female employees regarding the work-life balance practices in the corporate sector of Bangladesh. Data were collected through email interviews from twenty nine female employees and qualitative methodology was used for the analysis. Findings indicate that, women face enormous challenges in maintaining their professional and domestic roles as work-life balance practice is mostly neglected by organisations in Bangladesh. Failure to maintain work-life balance for prolonged time may result in lower productivity and lack of concentration in work along with severe physiological and psychological impact on womens life. Based on the findings, the paper recommends approaches to ensure work-life balance practices. Although there are numerous research available on work life balance practices, very few studies were conducted to focus on the challenges women face due to the dual roles they play at work and home. As this issue is still under-researched in Bangladesh, the paper makes an empirical contribution to the literature by focusing specifically on female employees working in the private organisations.
Keywords: Work-life balance; Bangladesh; private organisation; female employees; dual role; child care; productivity; household responsibilities; physical health; psychological wellbeing; policies and practices.
Brand engagement & purchase intention towards apparel goods: a study of Generation Z in Social Media Scenario
by RAVINDER PANT, Antriksha Negi, Nawal Kishor
Abstract: Many Websites and Internet based applications empower users to share Contents (Texts, Pictures, Videos, stories, Chats and other Social & community inputs) instantly and in real time with anyone. Collectively these are covered under the umbrella of Social Media. Social networking sites will have more than 370 million Indian Internet users in 2022 and most of them is going to be the known tech-savy generation, Generation Z (Pant, Negi, & Kishor, 2020). Apparel is whatever we wear, and it is same as fashion or clothing industry. According to Statista global economic survey in the apparel segment, 12% of total revenue will be generated through online sales by 2023. The study was conducted using a descriptive research design via structured questionnaire among Gen Z respondents. SEM and regression results confirmed a positive relation between different motives (Information motive, convenience motive, entertainment motive and social interaction motive) and brand engagement which further influences the purchase intention.
Keywords: Apparel Industry; Brand Engagement; Convenience Motive; Entertainment Motive; Gen Z; Information Motive; Purchase Intention; Social Interaction Motive; Social Media Marketing.
Dynamics of Including People with Disabilities: A Qualitative Study
by Sonali Heera, Arti Maini
Abstract: The purpose of this paper is to report on the perception of people with disabilities with regard to the antecedents and consequences of disability inclusion at workplace. It aims at developing a theoretical model for disability inclusion at workplace in the context of a developing country like India. This research was done using 80 semi-structured interviews with people with disabilities who are working in formal sector. The findings show that the antecedents to disability inclusion are organizational factors such as equality and respect, policies and procedures; inter-personal factors such as attitude of co-workers and supervisors; and personal factors such as self image. Job performance is found to have relationship with disability inclusion as consequence; and job satisfaction and organizational commitment are also found to have relationship with disability inclusion with further association to intention to quit. This paper found antecedents and consequences of disability inclusion at workplace. In contrast to the past studies, this paper makes an attempt to dissect the phenomenon of inclusion after employment of people with disabilities.
Keywords: people; disability; inclusion; workplace; organizations; Jammu and Kashmir; India.
Recommendations for Managing AI-Driven Change Processes: When Expectations Meet Reality
by Stefan Stieglitz, Nicholas R. J. Möllmann (Frick), Milad Mirbabaie, Lennart Hofeditz, Björn Ross
Abstract: Artificial intelligence (AI) has moved beyond the planning phase in many organisations and it is often accompanied by uncertainties and fears of job loss among employees. It is crucial to manage employees attitudes towards the deployment of an AI-based technology effectively and counteract possible resistance behaviour. We present lessons learned from an industry case where we conducted interviews with affected employees. We evaluated derived resistance to AI factors in a large-scale (N = 368) survey and found that that the deployment of AI-based technologies does not differ from other IT, but that the change is perceived differently due to misguided expectations.
Keywords: Artificial Intelligence; Change Management; Resistance; AI-Driven Change; AI Deployment; AI Perception.
Capturing the Stock market Volatility: A study of Sectoral Indices in India using symmetric GARCH Models
by Aastha Khera, Anisha Goyal, Miklesh Prasad Yadav
Abstract: Investors are not concerned only about the returns, but they also equally bother about the risk(uncertainty). Variability in the return is measured by Volatility. Different forms have been developed in financial literature for predicting the volatility i.e. traditional estimators, extreme value estimators, conditional models. ARCH and GARCH family models were conceptualized to model the volatility or variance of the series. In this paper GARCH(1,1) and GARCH-in-mean model have been used for predicting volatility of various sectoral indexes. There are 11 sectoral indices launched by NSE. GARCH models are pertinent for high frequency time series. Daily closing prices of 11 indexes for the last six years is considered for study. Time period of six years ranging from 1st January 2014 to 31st December 2019 is being enveloped for this study. It is found that five indexes showed the presence of ARCH effect. Then symmetric GARCH models are applied on these five indexes namely Nifty Auto, Nifty It, Nifty Metal, Nifty Media and Nifty Realty. Coefficients of ARCH and GARCH came out to be significant after applying GARCH (1,1) model. The overall persistency of shock is largest in Nifty Media stock return and lowest in case of Nifty Realty stock returns as their parameters sum is highest and lowest respectively. Positive expected correlation between risk and return is significantly established only in Nifty Metal sectoral Index. Higher volatility would lead to high returns and investors would be compensated by risk premium. The financial planners could utilize the information to evaluate the various alternatives. rn
Keywords: Investor;rnVolatility;rnARCH;rnGARCH;rnRisk premium;rnConditional modelsrn.
The Nexus between Student Satisfaction and Continuance Intention to Use Mobile Learning
by Wasfi Alrawabdeh, Muneer Abbad, Faten Jaber, Ammar Alalawneh, Mohammed AlBarghouthi
Abstract: Recent developments in smartphone technology are paving ways for new opportunities to enhance students experience. However, this depends on students acceptance of the innovative solutions offered by these devices. This paper sheds light on the crucial effects of student satisfaction on their intention for continuous usage of mobile learning (m-learning). Based on the UTAUT model, this study examines how students beliefs and level of satisfaction shape their continuance intention to use m-learning. In so doing, this research offers educators with a tool to design and assess the implementation of m-learning. Two-step structural equation modelling is used to test a set of hypothesised relationships within the proposed model using survey data from 300 Jordanian students. The findings indicate that facilitating conditions, performance expectancy, social influences, effort expectancy, and perceived enjoyment beliefs improve student satisfaction in relation to teaching quality overall. This motivates continuance intentions to use m-learning in Jordanian higher education institutions.
Keywords: UTAUT; enjoyment; mobile learning; acceptance of technology; developing countries; m-learning; e-learning tools; challenges to higher education; Jordan.
Impact of Electronic Banking on the Organization Commitment level of bank employees in Delhi: A Mediating Effect of Job Satisfaction
by Sweety Gupta Chhabria, Anshu Yadav
Abstract: In the past few decades, electronic banking has seen great transformation due to changes in the dynamic financial environment. In this research study, an attempt has been made to analyse the mediating effect of job satisfaction on the impact of electronic banking on the organizational commitment and electronic banking. More than 750 questionnaires were sent for this study. However, only 500 Questionnaires were used to analyse the data using structural equation modeling. The questionnaire had two parts, first part consists of demographic details and the second part contains statements about Electronic Banking, organization Commitment and Job Satisfaction. Information was obtained on nine point Likert scale.
Keywords: Electronic Banking; Organization Commitment ; Job Satisfaction; Banking sector; bank employees.
Disclosing functional value of customer ownership: Analysis of mutual insurers annual reports
by Harri Talonen, Antti Talonen, Jari Stenvall, Puneet Prakash
Abstract: Owner value in customer-owned mutual insurance companies is best defined as benefits and value created for customerowners as consumers of the insurance services. Compared to investor-owned insurers (IOIs) task to maximize profit for invested capital, customer ownership leads to fundamentally different starting point for the managers to organize operations. However, while earlier literature offers a good basis to understand customer ownership on a strategic level, knowledge on the value creation processes in practice remains limited. To begin filling this research gap, the aim of the article is to identify how managers of mutual insurers communicate the functional value of ownership to their customer-owners. We analyzed a dataset of annual reports of 18 distinct mutuals, from Finland, Ireland, the Netherlands, Sweden, Switzerland, the United Kingdom, and the United States. The process produced an intellectual framework illustrating how mutuals disclose the functional value of ownership to their customer-owners.
Keywords: insurance; mutual insurance; co-operative; customer value; functional value.
The impact of work-family conflict and self-efficacy on teachers organizational citizenship behaviour: does perceived organizational support matter? implications for theory and practice
by Ariyaratnam Harry Gnanarajan, Navaneethakrishnan Kengatharan
Abstract: Organisational citizenship behaviour (OCB) of teachers has been found essential for the effective functioning of schools, and teachers propensity to perform OCB is determined by various individual and organisational characteristics. The present study investigates work interference with family (WIF) and self-efficacy as independent variables, and OCB as dependent variable, while examining the moderating effect of perceived organisational support (POS) on the WIF-OCB relationship. The study model was examined in structural equation modelling using AMOS. Data were collected using self-report questionnaires from 435 teachers in the secondary schools in Sri Lanka. The results revealed that teachers OCB was not affected by their WIF, and POS had no moderating effect on WIF-OCB relationship. A significant positive relationship was found between teachers self-efficacy and their OCB. The present study offers practical implications and recommendations for classroom management, school leadership, and policy decisions, and contributes to the growing empirical research on teacher OCB.
Keywords: organisational citizenship behaviour; OCB; work Interference with family; WIF; perceived organisational support; self-efficacy; teacher OCB.
An Exploratory Study of the Constraints on an Electronic Human Resource Management System Application in a University
by Asaad Ali Karam, Abdelkarim Fuad Kitana
Abstract: The purpose of this study was to examine the constraints imposed by an electronic human resources management system (e-HRMS) application, aiming to remove ambiguity about the concept of e-HRMS and to understand the extent of the application in practice. A questionnaire was distributed to the study sample of 504 employees of the University of Duhok, using e-HRMS as the dependent variable and organisational culture (OC) as an interaction variable. The survey concluded that technical constraints resulted from the weakness of the internet service and its limitations at the university level; there was also difficulty in keeping pace with technological developments, especially in the field of e-HRMS.
Keywords: e-HRMS; organisational constraints; human constraints; technical constraints; financial constraints; organisational culture.
Artificial Intelligence Contribution to Recruitment and Selection
by Renato Lopes Da Costa, Barbara Costa, Filipa Martinho, Leandro Ferreira Pereira, Rui Gonçalves, Álvaro Dias
Abstract: The current organisations are increasingly living in a technological and competitive context, and there is a need to implement new techniques, especially in the area of human resource management. Based on the use of a methodology focused on semi-structured interviews, applied to 19 experts in the area of intelligent systems and human resource management, it was possible to conclude that human resource management is in a phase of growth and learning, and that there is still a great reluctance towards artificial intelligence; however, many experts argue that the introduction of artificial intelligence is a natural process that will allow jobs to be always renewable.
Keywords: artificial intelligence; human resources; recruitment and selection.
Environmental Management Accounting in Construction Industry in Malaysia
by Haslina Hassan, Ruhanita Maelah, Amizawati Mohd Amir, Mohd Rizal Palil
Abstract: Environmental issues in construction industry have been widely discussed due to the high impact of construction activity on environment. Environmental Management System (EMS) can be utilized as an effort to improve environmental management. Environmental Management Accounting (EMA) is a new EMS tool to trace and recognize environmental cost and the movement of physical environment. The focus of this study is to determine the stage of environmental responsiveness and to examine the relationship between internal and external factors on EMA implementation in construction industry in Malaysia. This study employs survey method using questionnaires which were distributed to selected construction companies registered with Construction Industry Development Board (CIDB). Structured Equation Model (SEM) using AMOS software has been used in analyzing the data. Findings indicate that environmental responsiveness in construction industry is at stage four (total environmental management) and internal and external factors are significantly related to EMA implementation.
Keywords: Environmental responsiveness; Environmental Management Accounting (EMA); Construction industry.
Corporate Budget Governance through the Operating managers Commitment: What is the problem
by Anissa Dakhli, Habib Affes
Abstract: The purpose of this paper is to investigate, from a contingency perspective, the practices of the budgetary participation in Tunisian companies. A qualitative methodology based on a multiple case study was adopted. For data collection, we combined the observation and interviews techniques. For this purpose, we participated in six budget meetings of an average duration of one and a half hours. Simultaneously, we conducted 39 semi-directed interviews supported by a guide and conducted face-to-face. For data analysis, we opt for a thematic content analysis approach. The results showed that some factors hamper the development and success of budgetary participation by creating a double dimensional incoherence-psychological and instrumental-between the ideal environment for a participative approach and that of the Tunisian company.
Keywords: budgetary participation; behavioural contingency theory; structural contingency theory; emerging economy.
Performance management challenges in the Ministry of Health and Child Care in Zimbabwe
by Mervis Chiware, Shika Vyas Doorgapersad
Abstract: The study examines the performance management challenges in the Ministry of Health and Child Care in Zimbabwe. It further assesses the effectiveness of performance management (PM) and performance appraisal (PA) systems used to assess performance in the Ministry of Health and Child Care (MOHCC) in Zimbabwe. Qualitative research instruments that include interviews, focus group discussions and documents were used to collect data. The study found that despite the implementation of PM measures, the performance of the MOHCC has continued to deteriorate due to various challenges. These challenges include a lack of leadership support and commitment; procedural fairness; training; properly defined vision; and understanding regarding PM and PA. The study offers suggestions for improvement at political, policy, organisational, departmental, individual, and stakeholder levels. The study contributes to current knowledge of PM as a professional and applied discipline in the public sector.
Keywords: performance appraisal; performance management challenges; public service reforms; PSRs; Ministry of Health and Child Care; MOHCC; Zimbabwe.
Post-Conservation Evaluation (PCE) Framework for Built Heritage Conservation within UNESCO World Heritage Sites: Adaptive Reuse Museums in George Town, Malaysia
by Muhammad Firzan Abdul Aziz, Nila Inangda Manyam Keumala
Abstract: Evaluation is a management tool that is passively explored in the realm of built heritage conservation. With the aim to develop a post-conservation evaluation (PCE) framework for built heritage, this study sequentially attempts to form a conceptual PCE framework (based on theoretical relevance) and to validate the conceptual PCE framework (for practical relevance). Review on pertinent literature was performed to form the framework constructs. Delphi method involving conservation stakeholders and experts was then employed to perform content and face validity tests on the conceptual PCE framework. Three criteria (physical appropriateness, functional effectiveness, and financial efficiency) with their respective evaluation contexts (indicators, parameters, and judgement basis) were found to be highly relevant as the constructs of PCE framework, yielding excellent scores in both content and face validity tests. This study contributes to the establishment of a PCE framework for the context of adaptive reuse museums within UNESCO World Heritage Site.
Keywords: adaptive reuse museum; cities and UNESCO cultural heritage; conservation management; framework validation; post-conservation evaluation; PCE.
Strategic Receptivity of Maintenance Quality Function Deployment across Heterogeneous Organizational Cultures
by Pramod V. R., S.R. Devadasan, V.P. Jagathy Raj
Abstract: This paper considers the unique powers of total productive maintenance (TPM) and quality function deployment (QFD). In order to synergise these powers, a model named as maintenance quality function deployment (MQFD) is adopted in the research reported in this paper. In order to estimate the strategic receptivity of MQFD, a questionnaire-based survey was carried out. The responses received from 15 managers hailing from heterogeneous cultured Indian organisations have been subjected to analysis. Finally, an instrument called strategic receptivity score card has been designed. The strategic receptivity values between 5 and 7 were obtained. On substitution of these numerical values, this instrument indicated that the strategic receptivity of MQFD model among heterogeneous cultured organisations would be moderate. This indicates the feasibility of applying MQFD in heterogeneous organisational cultures. The questionnaire and the strategic receptivity score card of MQFD, could be used in different societies to explore and improve the strategic receptivity of MQFD concepts.
Keywords: total productive maintenance; TPM; quality function deployment; QFD; change management; total quality management; TQM; strategic receptivity score card.
Prospective Entrepreneurs and Determinants of Tax Compliance Intention Using the Theory of Planned Behaviour: The Moderating Role of Power
by Sahem Nawafleh
Abstract: The study sought to investigates the intention for tax compliance among prospective entrepreneurs using the theory of planned behaviour (TPB). The study also suggested the power of tax authorities which is suggested by the slippery slope framework as a moderator for the suggested factors by TPB. The explanatory, quantitative, cross-sectional approaches were adopted. Using a self-administrated questionnaire, data were collected adopting the convenience sampling gathering a sample of 595 postgraduate business students who are expected to be prospective entrepreneurs. SEM-AMOS was applied, and results reported that TPB factors explained R2 = 34% of the variance in BI which is a moderate level of variance. The attitude was the strongest determinant and SN was seen to be an insignificant determinant. Power increased the achieved variance in BI as become R2 = 46%. The interaction effect reported that power was able to dampen the negative effect of SN on BI. Accordingly, discussion, implications, and recommendations were provided.
Keywords: determinants; tax compliance; theory of planned behaviour; TPB; power of tax authorities; moderator; Jordan.
Sleep Disorder among IT Professionals: The Role of Psychological Distress and Work
by Naznin Akther, Rakibul Hoque, Paolo Saona, Md. Abul Kalam Azad
Abstract: Sleep disorder is a common professional hazard, particularly among IT professionals. But studies of it rarely consider the roles of psychological distress and work-family conflict. We apply the snowball sampling technique to collect data, and we use an integrated PLS-SEM method for factor analysis of sleep disorder. We employ a structured questionnaire to collect data. Results reveal that financial insecurity and job pressure among IT professionals significantly increase work-family conflict; job pressure and work contact contribute to psychological distress; sleep disorder is associated with both work-family conflict and psychological distress; and job autonomy and control reduces psychological distress. This study is novel in considering financial insecurity along with traditional constructs.
Keywords: sleep disorder; financial insecurity; psychological distress; work-family conflict.
Employee Relationship Management and Achievement Motivation: Insights from Hospitals
by Amneh Khraisat, Ghazi A. Al-Weshah, Noor Al-Ma'aitah
Abstract: This study aims to investigate the effect of employee relationship management (ERM) on achievement motivation in private hospitals in Jordan. Using convenient sampling design, 255 respondents at different administrative levels from private hospitals in Jordan are selected to complete the study questionnaire. To test hypotheses of the study (AMOS 23) is used via structural equation modelling (SEM). The results show that ERM with its three dimensions (human resource practices, communication, and trust) are positively associated with aspiration, however, shared goals do not affect aspiration. The results also reveal that all ERM dimensions (human resources practices, communication, trust, and shared goals) have positive effect on mastery in private hospitals. The study recommends that hospitals and healthcare organisations need to adopt ERM programs in order to enhance achievement motivation for their employees at different administrative levels.
Keywords: employee relationship management; ERM; achievement motivation; human resources practices; healthcare; private hospitals.
Impact of Organizational Culture on Leanness: an Empirical Study with CVF Approach
by Hossein Bagherpour, Darius Ruzele
Abstract: This study aimed to find out what types of organisational culture (OC) positively influenced the implementation of the lean system through the competing values framework (CVF). To this end, the research was based on the quantitative approach involving a survey of experts from Lithuanian and Iranian lean organisations. The results indicated strong positive correlation between the strength of the OC and the degree of leanness. Additionally, it was observed that the features of clan, hierarchy, and adhocracy culture types positively affected leanness in both countries, while no similar impact was made by the market culture type. However, the analysis of the cumulative data of both countries showed that only clan and hierarchy OC types were effective. It, therefore, may be indispensable to deploy proper practices in line with OC containing the features of clan, hierarchy, and adhocracy culture types simultaneously to stimulate and sustain implementation of the lean system in the organisation.
Keywords: lean system; leanness; organisational culture; competing values framework; CVF; culture typology.
An Enquiry Through the Lens of Extended Value-Belief-Norm Theory to Predict Consumers Green Hotel Visit Intention
by Vivek Kr. Verma, Bibhas Chandra, Sumit Kumar
Abstract: This study intends to extend the value-belief-norm model en route to predict the behavioural intention of green hotel consumers. The study uses a self-administered questionnaire to collect data from 541 consumers purposively chosen and analysed by using a two-step approach of covariance-based structural equation modelling (CB-SEM). Results disclose that values, attitude, moral reflectiveness, and conscientiousness were found to significantly affect green hotel visit intention. The role of attitude towards green hotels was superior to moral reflectiveness and conscientiousness in green hotel visit intention. The robustness and predictive power of the posited model have been significantly improved from 38.4% to 54.3%.
Keywords: hospitality; values; moral reflectiveness; ascribed responsibility; attitude; conscientiousness; green hotel visit intention.
Indian Consumers Tendency to Exit amidst a Complaint- A SEM Approach
by Amit Kumar, Anupriya Kaur
Abstract: The purpose of this paper is to develop an integrated model with personality and situational factors to comprehensively understand the determinants of consumers tendency to exit (TE) amidst complaints and to assess the psychometric properties of the conceptual model across three service sectors i.e., hotel and hospitality, automobile, and organised retail stores. The research uses survey-based data of 600 consumers by using quota sampling and employs structural equation modelling and multi-group invariance analysis. The results highlight the significant impact of personality factors on consumers attitude toward complaining (ATC). Further, ATC and situational factors i.e., perceived likelihood of successful complaint and ease of complaint process has a significant negative impact on consumers TE whereas, discouraging subjective norms, lower perceived switching cost, poor employee response, and negative past experience have a significant positive impact on consumers TE. This study is the first of its kind to explore the newly introduced concept of consumers tendency to exit in the Indian setting.
Keywords: complaints; consumer complaint behaviour; non-complainers; attitude toward complaining; ATC; tendency to exit; SEM; multi-group invariance.
Influences of Brand Equity Dimensions on Thai Travellers Hostel Selection
by Chatchai Pitsaphol
Abstract: The hospitality industry in Thailand has been drastically impacted in all aspects due to the cessation of both international and domestic travel caused by the ongoing COVID-19 pandemic. Considering travel restrictions and consumers health risk concerns, the questions arise on how hostel business can attract consumers to travel again so that the business may continue to survive from the crisis. This study was designed in response to the pandemic and its adverse impact on the hostel business. It primarily investigated the five key dimensions of brand equity of hostels influencing Thais hostel selection including: 1) brand awareness; 2) perceived quality; 3) brand association; 4) brand loyalty; 5) proprietary brand asset. The results showed that three dimensions: perceived quality, brand loyalty, and proprietary brand asset have significant impact on hostels brand equity whilst brand awareness and brand association have no significant impact on hostels brand equity. The research implications highlight the need of monitoring the customers perceived quality and service as important factor influencing Thai travellers hostel selection during the pandemic.
Keywords: brand equity; hostel.
The indirect impact of sports team reputation on the relationship between CEOs image and spectator loyalty in the professional Thai football league
by Kanoknan Suchao-in, Thee Trongjitpituk
Abstract: Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very little research has been done on the direct and indirect impact of CEOs image and sports team reputation on spectator loyalty. This study aims to investigate the role of sports team reputation in increasing the effect of CEOs image on spectator loyalty. This research conducted a sample of 900 spectators who attended home games in the professional Thai football league, using a 36-item questionnaire from previously developed scales. The results demonstrated that sports team reputation played a key role in mediating the causal relationship between CEOs image and spectator loyalty. This research not only encourages the marketing communication strategies in the sports business but also provides data for managers to increase their spectator loyalty.
Keywords: chief executive officer; CEO; sports management; marketing communication; brand image; sports team reputation; spectator loyalty; structural equation model; SEM.
An exploration of Government Policies for Supporting Informal Entrepreneurship in Zimbabwe
by Constance Gunhidzirai
Abstract: This study was an assessment of the government policies for supporting informal entrepreneurship within Chitungwiza Municipality, Zimbabwe, using the stakeholder theory. There is a growing body of research on informal entrepreneurship in Zimbabwe. However, limited research exists on the Zimbabwe Agenda for Socio-Economic Transformation (ZIMASSET), a recent socio-economic policy that governs informal entrepreneurship. The study sample consisted of 36 participants (heads of households, community development practitioners, social workers, and municipal officials) who were purposively selected. A qualitative approach was employed with focus group discussions and semi-structured interviews as data collection instruments. Although ZIMASSET is a good policy on paper, the study findings revealed that weak institutions, corruption, bad governance, lack of accountability and transparency adversely affected its success. This leads to various challenges facing community members in their informal entrepreneurial activities. The study recommends that the Government of Zimbabwe should involve all stakeholders in formulating policies so that they can have ownership of the policies. This is crucial for the success of policy formulation.
Keywords: informal entrepreneurship; poverty alleviation; economic empowerment; implementation; formulation; policy; Zimbabwe.
Moderating role of managerial optimism on the relationship between macroeconomic uncertainty and capital structure decisions
by Yee Peng Chow, Junaina Muhammad, Bany-Ariffin A.N., Fan Fah Cheng
Abstract: This paper investigates the moderating role of managerial optimism on the association between macroeconomic uncertainty and capital structure decisions. Drawing on a panel of 907 listed non-financial firms from seven Asia-Pacific countries over the period 2004 to 2020, this paper estimates the regression models using the system generalised method of moments technique. The results provide evidence of the negative influence of macroeconomic uncertainty on leverage. However, in contrast to common belief that managerial optimism encourages more leverage, this paper finds that when managerial optimism is interacted with macroeconomic uncertainty, the former fails to mitigate the initial negative effect of the latter on leverage. Further analyses on the individual measures of managerial optimism demonstrate that only the gender of the CEO or chair of the board weakens this negative relationship, while the CEOs or chairs founder status, excessive shareholdings and monetary value invested in the firms common shares strengthen this relationship.
Keywords: macroeconomic uncertainty; leverage; capital structure; managerial optimism; Asia-Pacific.
Needs theories and contemporary research: Can unmet needs contribute to victimization in the workplace?
by Jillian Yarbrough, Leslie Ramos Salazar
Abstract: The following paper seeks to uncover potential support for workplace victimisation through an examination of employees needs and needs-based motivation theories. An inductive thematic analysis was utilised to explore a sample of 721 web-based comments relating to workplace harassment and conflict. The researchers conclude that if underlying workplace needs can be identified, victims of workplace harassment can be empowered through the development and attainment of unmet needs. The study calls for further research, and consideration of, a managerial shift in practice regarding workplace harassment. Specifically, based on the studys conclusions, managers should contemplate a proactive development approach to employees needs by seeking to empower victims of workplace mistreatment.
Keywords: workplace harassment; workplace; victims; needs.
Structural Capital and Relational Capital: Examining the Direct and Moderating Role of Cognitive Capital in Customer-Supplier Relationships
by Kuldeep Singh, Sina Zare, Mark Reavis, Jack Tucci
Abstract: There is maturing consensus in supply chain literature that structural capital (SC), cognitive capital (CC), and relational capital (RC) comprise the three main facets of social capital. While the benefits of these three dimensions are well documented within the supply chain context, there is comparatively little research exists on the interplay among SC, CC, and RC. In our research, we postulate a theoretical model that posits that SC and CC are the antecedents of RC. In addition, this model illustrates that CC is a complementary resource that moderates the relationship between SC and RC. The model was tested using data from a sample of 99 US firms. The results suggest that SC and CC are the foundation of RC within the customer-supplier context and CC positively moderates the relationship between SC and RC.
Keywords: structural capital; cognitive capital; relational capital; social capital; complementary resource; moderation.
Contribution of Self-Help Groups (SHGs) in addressing several development issues in India: A Systematic Review of Literature
by Jyoti Yadav, Dr. Ravinder Kaur, Suyash Mishra
Abstract: Microfinance is widely accepted as an important tool for alleviating poverty. Self-help group (SHG) programme has emerged as the primary source of microfinance that deals with a wide range of issues impacting poor society. This paper seeks to identify the role of SHGs in various aspects of development, such as women's empowerment, poverty alleviation, socio-economic development, rural development, and entrepreneurial development, etc. Total 140 studies during the time frame of 1992 to 2021 have been finalised through PRISMA (2020) framework for systematically screening the records for measuring contribution of SHGs. The trend analysis of number of publications showed that the concept of SHGs is gaining importance and popularity as it was highly researched in 2020 and 2021 years. An additional impression of the current study is that research gap in literature has been found which will help the researchers in carrying out further research.
Keywords: self-help groups; SHGs; microfinance; systematic review of literature; socio-economic development; women empowerment; India.
The Role of Green Human Resource Management Practices towards Health Sector: With mediating role of Organizational Citizenship Behavior towards Environment and Psychological Green Climate.
by Irum Nasim, Dr. Shahan Cheema, Summan Imtiaz, Khadija Naeem
Abstract: The study aims to identify the impact of green human recourse management practices on environmental performance, with mediating role of organisational citizenship behaviour towards environment and psychological green climate. In this study, the positivism philosophy is employed, which focused on constructing a hypothesis based on current theory employed. In this quantitative study, an online survey with questionnaires was used to collect information from samples by 384 hospital workers using a simple random sampling technique. The results of structural model demonstrate that mediator psychological green climate is supported in this study. Whereas, the second mediator organisational citizenship behaviour towards environment have been not supported. Pakistan is a developing country that is why the management of health sector in HRM department has lack of facilities and is not establish yet like developed countries. Which shows that in current study GHRM negatively effects OCBE because of neglected practices of employees which result that there is no effect on environmental performance. Psychological green climate is significantly positively associated to environmental performance. The psychological green climate furthermore decidedly effects on GHRM, showing that a steady psychological green climate will expand staff obligation to the association.
Keywords: green competences building practices; green motivation enhancing practices; green employee involvement practices; green work life balance; green teamwork.
Special Issue on: Digital Markets and Consumers
Moderation Effect of Demographic Factors in Adoption of Electronic Payments
by PALAK KANOJIA, MADAN LAL
Abstract: The study examined the relationship of attitude towards intention to use electronic systems in retail payments by the users across demographics. This study is primarily based on the consumer behaviour theories namely Theory of reasoned action (TRA) and Technology Adoption Model (TAM). The data was collected from the active users of e-payments services belonging to the Delhi region (India) on a five-point Likert scale. PLS-SEM was used to analyse the data of 414 respondents. Moderation effects of demographic factors gender, age, income, education, and occupation are tested for a difference between sample groups on the effect of attitude towards intention to use e-payments. Results established a moderating effect of age, income, and education level on the effect of attitude towards intention. Further moderated mediation effects for age, income and education revealed that attitude is a strong mediator construct in the total effect of perceived usefulness on intention.
Keywords: electronic payments; e-payments; digital; demographic factors; socio economic; attitude; intention; technology adoption; moderation effect; moderated mediation.
Digital museums anyone? Consumer perceptions for digital cultural consumption in a developing country
by Soniya Billore
Abstract: Museums are essential to cultural consumption, heritage, and knowledge. In the scenario of the global pandemic, Digital museums can be a relevant solution for consumers cultural engagement in the safety of their homes. However, more research is needed for assessing consumers acceptance of technology and the intention to use digital museums. Data was collected from 125 consumers in India and was analyzed via the TAM model through linear regression using SPSS 21. Results indicated that perceived usefulness has a stronger impact than perceived ease of use but both positively impact attitude and intention to use. To the best of the authors knowledge, this research is the first of its kind that explores consumers perceptions for digital museums in India. Academic contributions are done in testing this issue through TAM and the practical implication is identifying a positive scenario for reinforcing digital museums as a new form of digital markets.
Keywords: Consumer Behavior; Cultural consumption; Technology Adoption Model TAM; Digital museums; Perceived usefulness; Perceived ease of use; India; Attitude; Intention to use; pandemic; digital markets.
Determinants of Customer Experience, Satisfaction and Willingness to Purchase from Virtual Tour of a Retail Store
by Swati Bhatnagar, Rajan Yadav
Abstract: Virtual tours are being increasingly used by e-commerce firms to attract customers and overcome the limitation of tangibility associated with online shopping. The purpose of this paper is to study the dimensions of customer experience in context of virtual tours and its impact on satisfaction of the customer and his willingness to purchase. A virtual tour stimuli were given to the respondents in the form of link of a popular sunglass store before they took the survey A sample 240 responses was drawn from the National Capital Region (NCR) of Delhi to which an integrative technique of structural equation modelling (SEM) and Neural Networks (NN) was applied. The empirical results indicate information privacy concern, perceived enjoyment, sensory experience, intellectual experience and peace of mind significantly influenced customer satisfaction and willingness to purchase. Neural networks results ranked information privacy concern as the most important factor in a virtual tour customer experience.
Keywords: Virtual tour; customer experience; customer satisfaction; willingness to purchase; neural networks.
Modeling Drivers and Outcomes of Fashion and Apparel Social Media Brand Communities Engagement
by Priyanka Rajpal, Ashish Gupta, Prateek Maheshwari, Ravi Shanker
Abstract: In todays highly competitive state of affairs of brands, marketers have acknowledged and embraced the use of brand communities as an effective instrument to attract, engage and retain customers. Regardless of extensive work on customer engagement in the milieu of social media brand communities (SMBC), the nitty-gritty of its factors and their relationships lacks robust understanding. In this regard, this study aims to explore factors of customer engagement in SMBC and to construct hierarchical relationships among these factors in the context of the fashion and apparel sector. The study employed a qualitative research design through focus group discussions and interviews with industry and academic experts. The result thereof is analyzed using the Interpretive Structural Modelling (ISM) approach. Findings revealed purchase intention and customer-brand co-creation behaviour lead the hierarchical order followed by customer-brand relationship and brand loyalty. The study is limited to the SMBCs of the fashion and apparel sector. Further studies may be carried out for different sectors or product categories. This research work has significant inferences for academicians and brand practitioners involved in the management and promotions of online fashion brand pages to strategize their moves towards engaging customers. This original piece of work deliberates the aspects of the customer engagement phenomenon by demonstrating the successful implementation of a qualitative approach in the hierarchical model building.
Keywords: Social media brand communities; Customer engagement; Fashion and Apparel; Focus Group Discussions; Interpretive structural modeling; Purchase intention; Customer brand co-creation behavior.
Framework for Brand Positioning of Automotive Lubricants by using Structural Equation Modeling
by Gautam Srivastava
Abstract: The automotive lubricant market is at the booming phase in India. The demand for automobile products is increasing very promptly, which have a significant impact on the demand for automotive lubricant. Due to the huge demand for automotive lubricants, the competition between auto lubricant producers also intensified which has resulted in a perfectly competitive market of auto lubricants. The lubricant companies are focusing on brand positioning of automotive lubricants to influence the end consumers and are also targeting the rural market to increase the market share. This research paper is mainly focused on identifying the important factors of the brand positioning of automotive lubricants. First of all, an extensive literature review has been done to identify the important variables of brand positioning. Factor analysis has been applied to reduce the number of factors up to five factors. Further, the reliability of the factors has been checked. The model fit indices of the measurement model and structural model have been calculated and found satisfactorily. Finally, a framework for the brand positioning of automotive lubricants has been developed by using structural equation modeling.
Keywords: Brand positioning; automotive lubricants; structural equation modeling; framework; measurement model.