International Journal of Management Practice (58 papers in press)
Implications of Mandatory Corporate Social Responsibility on Rural Development in India
by Haider Yasmeen, Amitha Babu
Abstract: Rural development is considered vital for inclusive growth of any economy, particularly, in the case of developing economy like India. The business establishments are considered to play a vital role in rural development and Corporate Social Responsibility (CSR) is the medium through which they achieve this objective. The current research, explores the spending pattern of corporate with regard to CSR initiatives on various aspects of rural development. Further, the implication and impact of mandatory Corporate Social Responsibility policy on rural development in India is also investigated. To address the objective of the study, the CSR initiatives of the top twenty firms listed by Bombay Stock Exchange, for three consecutive years (2013-14, 2014-15 & 2015-16) was explored. The document content analysis technique of research was used to analyse and interpret the secondary data. The data analysis reveals variance in budgetary allocation for rural development as a part of CSR initiatives across the three consecutive years. It also brings to light that rural development has been the third most preferred area of CSR spending and has been profoundly influenced by the implementation of the mandatory law on CSR. The qualitative analyses of the CSR and the annual reports of the firms further divulge the major areas of interventions through organization and beneficiary analysis and the transformation it has brought. Besides, the current research brings to the light the deficiencies in the existing approaches through qualitative analysis of data. The article, thus, provides evidence related to the increasing corporate involvement in rural development through their CSR initiatives. It also provides guidelines in areas that necessitate improved attention. This paper, thus, contributes to the rich and growing body of research on the role of CSR in social development, more importantly the rural development.
Keywords: Corporate Social Responsibility; Rural Development; Mandatory Law; Private Sector Partnership.
The Volkswagen fraud in the context of economic theory
by Wolfgang H. Schulz, Bettina Arnegger
Abstract: Over the course of more than a decade, the Volkswagen (VW) Group has manipulated the technology built into approximately 11.3 million diesel vehicles worldwide. Despite the fraud, VW has heavily marketed this technology. VWs breaches of environment regulations and the scope of this corporate evasion are especially critical with regard to VWs leading market po-sition and its revelation in terms of the state of the automotive industry and the emission test-ing regime. The present article not only aims to provide a theoretical-analytical contribution to the assessment of Volkswagens act of fraud focusing on economic theory but also outlines an interesting framework for business choices in the automotive industry. The definition of passenger vehicles as credence goods, the role of uncertainty and realized positive profits, and the oligopolistic pricing model are introduced as a framework for future research.
Keywords: Volkswagen; Dieselgate; Nitrogen Oxides; economics; credence goods; uncertainty and realized positive profits; opligopolistic pricing model.
Developing a Capacity for Operational and Relational Resilience Through HRM Practices
by Merve Gerçek, Dilek Yilmaz Borekci
Abstract: Developing an organizational resilience capacity enables todays businesses to survive and thrive in terms of operational and relational dynamics. Based on the research indicating organizational resilience capacitys reliance on knowledge, skills, and abilities of employees, this study examines the role of Human Resources Management (HRM) practices in the creation of organizational resilience capacity at the individual level. The study sample consists of 328 white-collar workers. The results demonstrate that recruitment and selection practices and training and development practices have positive effects on operational resilience capacity. Also, the findings reveal that training and development practices increase relational resilience capacity. The present study underlines the significance of HRM practices on operational and relational resilience capacity development at the individual level.
Keywords: organizational resilience capacity; operational resilience; relational resilience; human resource management.
Emotional Intelligence and Job Satisfaction among Repatriates: Repatriation Adjustment as a Mediator
by Robinson James
Abstract: Job satisfaction is a crucial variable that positively influences personal and organizational outcomes. The influence of emotional intelligence on employee satisfaction has been well documented in the literature, but lack of studies found such research among repatriates. This study aims to investigate the influence of repatriates emotional intelligence on job satisfaction through repatriation adjustment. The study was conducted with 96 repatriates who have at least two years of expatriation experiences. The proposed relationship was assessed through structural equation modelling with SmartPLS. This study found that emotional intelligence enables repatriates to adjust their repatriation transition better and better adjustment enhances their job satisfaction. Unexpectedly the proposed relationship between emotional intelligence and satisfaction was not significant as expected. However, this study found that the relationship between emotional intelligence and satisfaction absorbed by repatriation adjustment. This study contributes to the literature by empirically investigating the relationship between emotional intelligence and satisfaction among repatriates and by introducing adjustment as a mediator on this relationship. The implication for organization and individual, limitations of the study and avenue for future research has been discussed.
Keywords: emotional intelligence; satisfaction; repatriates; repatriation; adjustment.
Service Quality Measures: A Comprehensive Literature Review
by Ram Komal Prasad, Sanjeev Verma
Abstract: Purpose The purpose of this paper is to comprehensively review the service quality models available in extant literature and provide integrated view of service quality to future researchers. Design/methodology/approach In this study, nineteen service quality models were systematically reviewed using PRISMA model. Service quality models were analytically reviewed to enhance knowledge of service quality attributes and their respective importance in the service sector domain. FindingsService quality models have emphasized on understanding customer expectations and subsequently building service model to meet the expectation for higher customer satisfaction. Multi-dimensional construct with several factors (such as professional assurance, behavioral responses and supports, tangible and intangible cues etc.) encompassing quality and service satisfaction were incorporated to address consumer concerns. Originality/value This study is a review attempt to develop a consensus and establish a validated scale for measuring the service quality level and resultant satisfaction across the service industry.
Keywords: Service Quality; Service Satisfaction; Service industry; Service Management; Service Marketing.
The moderating role of knowledge sharing and mediating role of employee creative self-efficacy on the association of empowering leadership and employee creativity
by Muhammad Arshad, Chan Kun Yu, Aneela Qadir, Waqar Ahmad, Changwen Xie
Abstract: The study's purpose is to explore the relationship among empowering leadership (EL) and employee creativity through knowledge sharing and employee creative self-efficacy. A standard questionnaire is distributed among 352 employees and their leadership for data collection of the study. The study participants are taken from top management, including lower-level employees working in the telecommunication industry. We analyze data using the structural equation modelling technique. The results show that empowering leadership significantly affect employees creativity and creative self-efficacy mediates the relation between empowering leadership and employee creativity and knowledge sharing to strengthen empowering leadership and employee creativity relationships. Our findings explain that leadership has a strong role in employees creativity. Additionally, the implications of the study inform practitioners to investigate this phenomenon in other areas.
Keywords: Empowering leadership; Employees creativity; creative self-efficacy; knowledge sharing.
The impact of Corporate Governance on Financial Performance of Indian Hotels: Cluster Analysis
by Najib H. S. Farhan, Faozi A. Almaqtari, Mosab I. Tabash, Eissa A. Al-Homaidi
Abstract: The current research aims to assess the influence of corporate governance practices on the financial performance of Indian hotels industry. A panel data set of 39 hotels listed on Bombay Stock Exchange (BSE) is used spanning for a period from 2013 to 2016. The selected sample is clustered into three groups according to the hotels size in order to explore the difference in corporate governance practices among the small, medium, and large Indian hotels. In the current study, one accounting measure and one marketing based measure are used for measuring firms profitability. Board size, independence and diligence, audit committee size, independence and diligence, and foreign ownership are representing corporate governance practices. The results reveal that there is a statistically significant difference in the board of directors size, audit committee size, audit committee diligence and foreign ownership among the hotels groups. Further, it is found that corporate governance practices have a significant influence on profitability of small hotels. However, only foreign ownership significantly affects the profitability of all hotel groups. The current study introduces useful insights and empirical evidence on the impact of corporate governance practices on hotel firms performance in India which are very beneficial and are of significant importance to investors, practitioners, academicians, and policy-makers in the tourism sector.
Keywords: - Corporate governance; Firms’ performance; Hotel industry; Bombay Stock Exchange (BSE); Cluster analysis; India; Groups; Small; Medium; large.
Practical Strategy for Maintaining Organisational Performance in the Hospitality Industry in Thailand
by Vissanu Zumitzavan
Abstract: This research investigates the linkages between top-managements learning preferences, organisational strategy and the organisational performance of the room-service and hospitality industry in a Thai Smart City in Northeast Thailand. Quantitative research employing a survey questionnaire was used with 501 managers as participants. The findings suggest that the most supportive learning preferences for managers in the hospitality industry are, in rank order, activist, pragmatist, reflector and theorist, whilst organisational strategy factors, composed of cost leadership, product/service differentiation and niche market, were verified as mediators. Implications exist for how managers in the hospitality industry can improve organisational performance through developing the appropriate learning preferences and applying a supportive organisational strategy. This research is original in terms of the data collected and extends the findings to practise in related types of organisations. This is the first study to establish an association between learning preferences, organisational strategy and organisational performance in the hospitality industry in Thailand.
Keywords: learning preference; organisational development; organisational strategy; organisational performance.
An Integrated Analysis of Factors Affecting Consumers Purchase Intention toward Batik: A Comparative Study Between Indonesia and Malaysia
by Keni Keni, Lerbin R. Aritonang R., Ary Satria Pamungkas, Nicholas Wilson
Abstract: This paper was written to understand which factors that play a significant and important role in determining consumers intention to purchase Batik in both countries, Indonesia and Malaysia. This study implements the survey method, with questionnaires as the tools which had been used to collect all of the data required in this study. A total of 208 samples were collected in Indonesia, while a total of 204 samples were collected in Malaysia. All the respondents were those whove bought, used, or purchased Batik for the past 2 years. After collecting all the data required in this study, the data were then analysed using PLS-SEM method in order to understand and gather some important information regarding the relationships between variables assessed in this study. After analysing all data, it can be concluded that in Indonesia, only Perceived Value has a direct and significant impact on Purchase Intention, while in Malaysia, only Perceived Quality has a significant and positive impact toward Purchase Intention through Trust.
Keywords: Batik Sector; Perceived Value; Perceived Quality; Trust; Purchase Intention; Multi-Country Study.
Delineating investors rationality and behavioural biases- An evidence from the Indian stock market
by Manika Sharma, Mohammad Firoz
Abstract: The present research is conducted to determine the relationship between behavioural biases and investors rationality in the Indian equity market. The study has followed the Mintzberg (1979) decision-making model for measuring investors rationality. Data has been collected from 400 individual investors of NSE (National Stock Exchange) and BSE (Bombay Stock Exchange) by using a structured questionnaire. An advanced approach of structural equation modelling (SEM) has been used to determine the relationship between behavioural biases and investors rationality. The findings of the study indicate that behavioural biases are significantly related to the investors rationality. Whereby, herding, optimism and disposition effect bias show a strong influence on the investors rationality and affect their investment decisions. The outcomes of the present study also offer meaningful insights to the investment professionals, investors, fund administrators, regulators, and policymakers. As they will be able to develop a unique and bias-free portfolio which will reduce or eliminate the effect of behavioural biases on investor decisions. The results of this study also generate a strong need to update the existing norms and regulations related to investment in Indian stock market.
Keywords: Behavioural biases; investors; stock market; decision-making; SEM; India.
FACTORS AFFECTING THE TURNOVER INTENTIONS AND AFFECTIVE COMMITMENT OF EMPLOYEES IN THE PHARMACEUTICAL INDUSTRY OF PAKISTAN: THE ROLE OF PSYCHOLOGICAL CONTRACT
by Muhammad Younas Khan, Shakira Huma Siddiqui, Hira Salah Ud Din Khan
Abstract: This study analyzed the impact of supervisor feedback, employee participation, supervisor-subordinate guanxi on turnover intention, and affective commitment. Moreover, the psychological contract's mediating role was investigated in the relationship mentioned above by employing reasoned action theory. Data was collected from 245 employees from six private pharmaceuticals companies in Islamabad, Pakistan. For this, the purposive sampling technique was used to collect data by distributing questionnaires to the participants. Results showed that Supervisor Feedback, Employee Participation, and Supervisor Subordinate Guanxi are significantly and negatively related to Turnover Intention and have a positive association with affective commitment. Furthermore, the findings revealed that Psychological Contract significantly mediates the relationship between Supervisor Feedback, Employee Participation, Supervisor subordinate Guanxi and Turnover Intention, and affective commitment. This research contributes to the literature by investigating the direct impact of Supervisor Feedback, Employee Participation, and Supervisor Subordinate Guanxi and the indirect effect of Psychological Contract on employees' turnover intentions and Affective Commitment in the pharmaceutical industry of Pakistan. The limitations, implications, and future recommendations of the study are also discussed.
Keywords: Supervisor Feedback (SF); Employee Participation (EP); Supervisor Subordinate Guanxi (SSG); Psychological Contract (PC); Turnover Intention (TI); Affective Commitment (AC).
Does Analyst Coverage Enhance or Curb Earnings Management? The Impact of
Mandatory IFRS Adoption.
by Mohammad Almaharmeh
Abstract: This study aims to investigate the effect of external corporate governance mechanisms on earnings management decisions. In particular, this study examines the effect of analyst coverage on the magnitude of discretionary accruals in the UK context. In addition, this study examines the moderating role of mandatory International Financial Reporting Standards (IFRS) adoption on the relationship between analyst coverage and earnings management. By using a sample of 9,165 observations collected from 1,401 specific UK firms from 1994-2013, it is found that a high level of analyst coverage can be considered as an external governance mechanism that controls managers behaviours. The results suggest a significant negative effect of analyst coverage on earnings management. I also find some evidence that the mandatory adoption of IFRS does lead to lower earnings management levels. Contrary to expectations, IFRS fails to enhance the monitoring role of financial analysts in detecting and deterring earnings management.
Keywords: Analyst coverage; IFRS; Earnings managementrn.
Employer Branding on the creation of Anticipatory Psychological Contract
by Santosh Basavaraj, Ramanath HR, Aashmi Gailani
Abstract: The process of the psychological contract starts much before the employee joins the organization. The brand of the company remains in the mind of candidates who apply for the job. Considering this relation, this research work is carried out to offer a detailed analysis of the position of employer branding in the formation of anticipatory psychological contracts among millennials. The empirical study was carried out with a sample size of 330 respondents who are studying post-graduation management studies; these students are about to join the corporates. The outcomes of this study show that employer branding significantly impacts the psychological contract. Employer branding has a strong influence on relational expectations as compared to transactional expectations and employee obligations among potential employees. This paper helps recruitment managers to understand the expectations of potential employees and their beliefs towards their employers during the pre-employment phase.
Keywords: Employer branding; Anticipatory psychological contract; pre-employment phase; expectations; millennials.
Product Specific Determinants of Electronic Gadget Purchase Intention A Case of the Purchase Behaviour of Indian Youth
by Shrinivas Kulkarni, Leena James
Abstract: This study investigated the impact of product specific features of electronic gadgets on the purchase intention on the Indian youth. The study was quantitative in nature and data was collected from 650 young electronic gadget consumers in Bengaluru, India using structured questionnaires. Descriptive statistics and Structural Equation Modelling (SEM) were used for data analysis. Brand image, product design, country of origin, referred as product evaluation attributes, and corporate identity were identified as the determinants of purchase intention. Respondents were neutral regarding the role of product evaluation attributes and corporate identity in their purchases, but acknowledged these factors importance. Findings implied a positive and significant influence of product evaluation attributes on the corporate identity of companies, and purchase intention of the youth. However, corporate identity did not influence purchase intention, clearly indicating that only product specific features, such as brand, design and country of originare considered when youngsters purchase gadgets.
Keywords: Purchase intention; brand image; product design; country of origin; corporate identity; electronic gadgets; youth; product evaluation; purchase behaviour; brands.
Workplace Bullying and Turnover Intention: Serial Multiple Mediation Model of Negative Emotions and Affective Commitment
by Mariam Anil Ciby, Shikha Sahai, R.P. Raya
Abstract: Workplace bullying involves repeated exposure to negative behaviors that need serious attention at the workplaces. Extant research shows that workplace bullying affects turnover intention of the employees. However, there have been limited research efforts towards understanding the multiple mediating mechanisms in the workplace bullying-turnover intention relationship. Drawing from Affective Events Theory, we posit negative emotions and affective commitment as serial multiple mediators in the relationship between workplace bullying and turnover intention. The study was conducted among employees in Information Technology companies in India. The results indicate that workplace bullying influences turnover intention through serial multiple mediators. This study found that workplace bullying evokes negative emotions, which in turn influences affective commitment and subsequently impacts turnover intention. Negative emotions are the proximal effect of a negative work event like bullying that can provoke employees attitudes and behaviors. Managing these negative emotions can reduce the deleterious effects of bullying. Future research directions and implications are also discussed.
Keywords: workplace bullying; turnover intention; negative emotions; affective commitment; mediation; serial mediators; Affective Events Theory; bullying; emotions; negative behaviours.
Mediating Role of Emotional Intelligence between Employee Engagement and Job Satisfaction in Indian IT Sector
by Meru Das, Shashank Mehra, Vivek Singh
Abstract: Literature revealed different factors of individual behaviour as responsible factors for better performance and satisfaction. Emotional intelligence is a well discussed topic and is considered as one of the important factors of individual behaviour.It is reported in a number of studies that satisfied and fully engaged employees contribute to job and the organization more than the expected level of performance. Based on these facts, this study is aimed at examining the mediating role of emotional intelligence between employee engagement and job satisfaction in Indian IT sectors. Data is collected from 714 professionals working in India IT sector through well designed questionnaire. The results portrayed the partial mediation of emotional intelligence between employee engagement and job satisfaction in IT sector. It is recommended to create awareness about emotional intelligence among IT professionals as it enhances satisfaction and engagement of employee that will improve individual performance as well as organizational performance.
Keywords: Emotional Intelligence; Employee Engagement; Job Satisfaction; IT sector.
Moderating and Mediating Impact of Compassion and Trauma Fatigue on Burnout Satisfaction Relationship: A case study of Indian Nurses
by Jolly Joseph, Richa Misra, Shalini Srivastava
Abstract: Nursing services are an important part of the health care system. Nursing statistics show that India has been struggling with a shortage of nurses since independence. Due to the scarcity of human resources, most nurses are at the risk of high levels of stress, burnout, and fatigue. In the Pandemic the situation of health care staff has further worsened, as the hospital is overwhelmed with patients of highly infectious disease The objective of the present study is to examine the relationship between burn out, trauma fatigue, compassion, and job satisfaction among nurses in Delhi-NCR, one of the worst pandemic affected region of India. A sample of 233 structured questionnaires was collected after direct interviews with staff nurses from private and government hospitals in Delhi-NCR (India). Exploratory research was conducted to understand the variables influencing job satisfaction among nurses. SEM and Hayes (2013) PROCESS Macro was used to test the hypothesized relationships. The findings suggest that burnout is linked to greater trauma fatigue, which leads to decreased job satisfaction among nurses who report a low level of compassion. Trauma fatigue partially mediated the relationship between burnout and job satisfaction. Compassion was found to be a significant moderator between trauma fatigue and job satisfaction. Nurses who are high on compassion for their profession were found to be less affected by trauma fatigue. Healthcare organizations in India need to proactively act on the factors suggested in the study to motivate nurses and improve health care delivery, in the background of India promoting itself as a preferred health care destination.
Keywords: Nurses, Challenge, Compassion Satisfaction, Job Burnout, Trauma Fatigue, Job Satisfaction
Keywords: Nurses; Challenge; Compassion Satisfaction; Job Burnout; Trauma Fatigue; Job Satisfaction.
Investigating the Mediating Influence of Internal Motivation on Family-Supportive Benefits, WorkLife Balance, and Job Embeddedness: A Study in the Indian IT/ITES sector
by SRIKANTH I G, Bhojanna U
Abstract: This study investigated the mediating influence of Internal Motivation (IM) on Family-Supportive Benefits (FSB), Worklife Balance (WBL), and Job Embeddedness (JE). Data were collected from professional (n = 330) working in the IT/ITeS industry in Bangalore, India. Mediation Analysis (Hayes and Preacher PROCESS method) was used to test the relationships between the constructs. The findings indicate that IM favorably mediates the relationships between FSB, WLB, and JE in the IT/ITeS sector in Bangalore. Implications for employers to retain top talent, managerial practice, and future research are provided. Moreover, due to the limited research in the Indian setting, this study makes a valuable contribution to the management literature in this context.
Keywords: internal motivation; work–life balance; family-supportive benefits; job embeddedness; mediation.
How do Islamic work ethics influence the relationship between organisational justice and work motivation in the UAE public sector?
by Athari Al Shuwaihi, Anne Ewijk, Salam Abdullah
Abstract: This study explores Muslim employees perception of organizational justice and what role Islamic work ethic (IWE) plays in alleviating the negative effect of perceived organizational injustice on work motivation. While existing literature provides ample statistical evidence of this effect, there is little qualitative empirical research on how this dynamic is experienced by employees. Through a qualitative, phenomenological design, this study focuses on two public organizations in the UAE, using semi-structured interviews. Thematic analysis was used to code the participants responses. Five core themes emerged: Islamic work ethic, other intrinsic motivators, extrinsic motivators, organisational justice, and desired actions. The findings of this study provide rich insights on the role of Islamic work ethics as a mitigator of the negative influence of perceived organizational injustice, in correlation with other motivators. The findings of this study contribute to guide managers in Muslim contexts to leverage IWE to increase work motivation.
Keywords: Islamic work ethic; organisational justice; work motivation; public sector; UAE.
Understanding Workplace Bullying: A Conceptual Review
by Rajnish Kumar Misra, Divya Sharma
Abstract: This paper aims to differentiate bullying from other negative behavior at the workplace and analyze the research reported in the last decade on workplace bullying, its antecedents and consequences. The integrated review methodology was used to provide a significant contribution to the body of knowledge and consequently to practice and research. The integrative review of literature delivers a method to fully synthesize the existing data on workplace bullying and different terminology related to this field. Popular research databases were used for the literature of bullying at the workplace. The findings of this research will contribute to an in-depth understanding of bullying in the workplace and other related terms. The present study offers organizational representatives, superiors and policy-makers that they should consider all aspects related to bullying at the workplace and understand its causes. Also, interested scholars will get a quick overview and research gaps in workplace bullying. The study provides a broad approach in considering bullying at the workplace and other related phenomena, its antecedents and consequences. This paper recommends that definitional boundaries should be all-encompassing and open for discussion about bullying at the workplace and other related phenomena.
Keywords: Bullying; harassment; incivility; negative behavior; antecedents; consequences.
Value co-creation and innovation performance: Insight knowledge from companies and customers in the Malaysian hotel industry
by Seyedeh Khadijeh Taghizadeh, Syed Abidur Rahman, Ling Suan Choo, Ali Vafaei-Zadeh
Abstract: Based on the DART model, this research aims to assess the influence of value co-creation (VCC) processes on hotels' innovation performance (IP) in terms of new service development and delivery process. Moreover, this research aims to use content analysis to ascertain customers' experiences in the hotel industry during service interactions. Data were collected from 105 four-and-five-star rated hotels in Malaysia and analysed via structural equation modelling using SmartPLS software. This study examined fifty-two tourists' experiences and feedback data staying in eight different four-and-five-star hotels for content analysis. Results reveal that dialogue influences new service development, whereas access influences both the delivery process and new service development. Besides, risk assessment and transparency influence the service delivery process. This study highlights that business transactions in the hotel industry begin and end with the customer.
Keywords: Value co-creation; innovation performance; hotel industry; DART model; Malaysia.
Identification and Prioritization of Factors Affecting Lean Leadership Model
by Marjan Etemadi, Mahdi Hamzehpoor, Khaled Nawaser, Haniruzila Hanifah, Ali Vafaei-Zadeh
Abstract: The main organizational capability in the future is leadership performance of the managers. Among great amount of leadership theories, including traditional and modern, lean leadership theory has attracted attention of many scholars in human resource area. With review of theoretical literature and investigation of types of lean leadership models in this research, eight factors affecting this conceptual construct with the highest significance level were identified and confirmed by the experts. Then, two major outputs, i.e., Mic-Mac analysis model, were obtained through application of soft operational research approach and using structural-Interpretative modeling and implementation of its stages step-by-step. In the next stage, in order to enhance analysis level, priorities were based on the severity of influence and effect of factors affecting lean leadership were addressed through DEMATEL approach. The results of this study showed that the most important and effective factors on the new constructs of pure leadership are: improvement, perspective, organizational culture, pure implementation, supportive structures, team performance, daily management and development of oneself and others. Research findings showed that the most important and the most effective factors on the modern construct of lean leadership include continuous improvement, vision, organizational culture, lean implementation, supportive structures, team performance, day-to-day management and development of oneself and others.
Keywords: Lean leadership; Leadership capabilities; Structural-Interpretative modeling; Mic-Mac analysis model; DEMATEL.
THE BARRIERS TO EXPORT AND THE INTERNET
by Gianpaolo Baronchelli, Valeria Caviezel
Abstract: Exporting is one of the most common means used by firms to start doing business in a foreign market, especially small and medium size firms. Even though the benefits originating from export activities may be substantial, various potential problems can arise and threaten the success of the operation. Several researchers have argued that an effective use of the Internet can help companies to reduce and/or remove some of the barriers that companies face when dealing with foreign markets, providing a low-cost gateway to international markets. In our research, we found that Internet tools could help companies in their exporting strategy. However, the experience is still important for companies that could not rely solely on the Internet to approach foreign markets.
Keywords: experience; export barriers; foreign markets; the Internet.
Why Knowledge-based Human Resource Management (KBHRM) Matters for Business Service SMEs?
by Ahmad Norwan, Ng Siew Imm, Kamal Basha Norazlyn, Abdul Aziz Yuhanis
Abstract: Amid limited understanding on the effect of knowledge-based human resource management on innovative outcomes as well as international performance, this paper intends to narrow these gaps by providing empirical evidence from the lens of 278 business service small and medium-sized enterprises (SMEs) from Malaysia. This is pertinent as knowledge-based human resource management, which is a performance-based HRM practice, is key in facilitating the creation of innovative services that will lead to international performance. Our study indicates three key findings. First, knowledge-based human resource management was found to positively influence international performance. Second, innovative service offering was found to mediate the knowledge-based human resource management international performance relationship. Third, innovative service offerings influence on international performance relationship was contingent upon foreign experiential knowledge (indicated by the number of markets that the SMEs are serving). In other words, this study uncovers a mechanism and a conditional factor for knowledge-based human resource management that will bring optimised effect on the international performance of service SMEs.
Keywords: Knowledge-based human resource management; SMEs; innovative service offerings; foreign experiential knowledge; international performance.
ASSESSING CURRENT SCENERIO OF GREEN MANUFACTURING IMPLEMENTATION IN INDIAN SMEs
by Mahakdeep Singh
Abstract: The present study builds an understanding of green manufacturing practices implemented by Indian SMEs. Green manufacturing practices including: waste reduction, eco- friendly techniques, reusable resources, and environmental awareness of green manufacturing are found to be prevalent amongst SMEs. In this paper, we consider the current SME landscape for green manufacturing practice implementation. A green manufacturing practice questionnaire was formulated after an extensive literature review. The questionnaire utilized a four-point likert-scale was adopted to record respondent views. Our survey sample was formed from academics and Green Manufacturing Practice experts. We received responses from 169 manufacturing SMEs across India. The results of our study reveal that green manufacturing can play a useful role in enhancing the business performances of SMEs. Effective deployment of these practices were found to contribute towards improved competitive performance and social perception of SME. This led to increased product awareness and heightened customer demand. We find that Indian manufacturing SMEs must continue to engage with Green Manufacturing practices. The study calculated percent point score for each factor of GM with respect to the Indian SMEs and highlighted each factors impact on business performance
Keywords: Green manufacturing practices; Reliability; Quality; Indian SMEs; Percent Point Score (PPS).
The Effect of Message Design on Banner Ads Involvement and Effectiveness: A study on the Indian Tourism Industry
by Bijay Kushwaha, Vikas Tyagi
Abstract: The biggest challenge of banner ads is increasing online traffic, consumer involvements with ads and appealing to them to buy the product. Banner ads are an online marketing tool that allows marketers to promote their offering in the form of text, image, and banner. The objective of this study is to find out the elements that help to engage the target consumer with ads and increase online traffic. This investigation has considered elements such as personalisation, contents, and design of banner ads that upsurge the involvement of the target consumer and increase a click-through-rate. The convenience sampling technique was used to interview 358 respondents of North India. The result suggests that the personalisation of banner ads is a crucial element that grabs the attention of users on the banner network websites. The limitations and practical implications of the study have been discussed.
Keywords: Banner Ads; Personalisation; Involvement; Effectiveness; Message Design.
Shifting boundaries in healthcare Supply Chains HRM: A Qualitative Perspective
by Zuhaib Ahmed, Haidar Abbas
Abstract: Human resource (HR) as functionally lies at the kernel of supply chains for a variety of expectations it meets in various roles. However, which role is or more contributing to the organizational effectiveness has been an issue of investigation. This study aims at exploring the advancing nature of traditional HR roles using Ulrichs (1997) four roles typology in the context of healthcare supply chains operating in India. Furthermore, it aims to assess the association of HR roles with HR effectiveness. The experts opinions, arguments, point of views and a thorough literature review helped in deriving a conceptual research model. The data collected through structured telephonic interviews from twenty-six experts of healthcare supply chain entities were analyzed using Nvivo 10.0 software. The researchers found that the HR function is receiving increased attention constantly and the HR managers are being engaged in the strategic decision-making process. It concludes that certain non-core HR functions are being outsourced.
Keywords: healthcare supply chains; hospital administration; HR effectiveness; HR roles; qualitative analysis.
Factors influencing the acceptance of financial technology (FINTECH) by consumers of traditional financial services in Portugal
by Diogo Oliveira Salgado, Bruno Barbosa Sousa
Abstract: The definition of business has changed over time, the digital element and the competitive advantage go beyond the limits of traditional business models. Digital technologies are motivating a process of remodelling the value proposition of existing financial products and services. Areas such as digital currencies, payments, funding, investment management, loans, risk management, insurance are undergoing major changes motivated by the adoption of financial technology. Consumers are increasingly adopting new information technologies and digital resources. Value chains tend to stop presenting standard solutions to become more dynamic with personalized solutions, integrating physical or digital products/services, developed from information about consumer preferences. The objective of implementing financial technology in traditional financial services, as in the case of retail banking, allows an improvement in the experience and efficiency of the services provided. What I intend to study are the services provided based on financial technology - FINTECH - defined as innovative financial services that use new technological tools, such as big data, cloud, robot advisors, and mobile technology. From demand point of view for these services in Portugal, consumers studies are reduced, or only focused on the generation millennials. We consider important identify the variables across the entire market that influence consumer behaviour, with the aim of making the digital relationship relevant and that allows generating value for all current and potential users.
Keywords: FINTECH; UTAUT; financial services; consumer.
SOUL Searching: A Theoretical Framework for Change Initiation and Institutional Transformation for Indian Higher Education Institutions
by Ankur Gupta, Sahil Sawhney
Abstract: The Indian Higher Education sector is at an inflection point. Declining student enrollments, non-conformance to quality standards and industry disconnect have raised serious existential concerns for a large number of institutions. Therefore, there is an urgent need for institutions to transform themselves to create value and successfully navigate the challenges confronting them. We present SOUL (Strategy, Operations, Urgency, Leadership), a comprehensive theoretical framework for institutional transformation,customized for Indian academia,enabling leadership teams to introduce validated interventions and global best-practices at their institutions in a phased manner. SOUL is novel, relevant and timely, especially in the Indian context considering that disruption and crisis create opportunities for initiating change and undertaking institutional transformation.
Keywords: SOUL Institutional Transformation Framework; Indian Higher Education; Educational Management; Institutional Transformation in Resource-Constrained Environments; Academic Leadership.
Antecedents and consequences of employees procedural justice perceptions: A field investigation in India
by Soumendu Biswas
Abstract: This paper investigates the combined influence of employees perceptions of their organizations human resource practices (EPHRPs) and person-organization fit (P-O fit) with their employees as significant elements that may be associated with conducive employee attitudes such as organizational trust and job satisfaction when such associations are mediated by employees procedural justice perceptions (EPJPs). A literature review of these constructs was carried out which yielded the study hypotheses. Usable data were collected from 303 respondents. The data was then subjected to empirical testing through structural equation modeling (SEM) procedures. The results established the distinctiveness of all the study variables and led to the acceptance of all the study hypotheses as statistically significant. Subsequently, the theoretical and practical significance of the findings were discussed. The study concludes by noting its limitations and outlining future scopes of research.
Keywords: EPHRPs; P-O fit; EPJPs; Organizational trust; Job satisfaction; SEM.
Measuring the performance of a private higher education institution in South Africa
by Christo Bisschoff, Ridwaan Asvat, Christoff Botha
Abstract: This article postulates a model to measure the business performance of a private higher education institution in South Africa. The broad theoretical framework identified 15 antecedents and their respective measuring criteria to measure business performance. Statistical scrutiny ensured that these criteria are actual measures of the respective business performance antecedents, which culminated in a theoretical model to measure the business performance of private higher education in South Africa. The 15 business performance antecedents are sales, growth, profitability, technology, customer, innovation, service, leadership, return on investment, stakeholders, society, quality, marketing, communication, legality, and general measures of business performance. The results showed that all the antecedents are reliable indicators of business performance. The performance of a private higher education institution can be successfully measured and it is possible to determine whether the demographic variables influence the business performance antecedents. Besides, the model seeks to determine whether any significant correlations exist between the business performance antecedents. The measurement of business performance is valuable to business school directors, managers and investors in private higher education. Researchers and scholars who intend to explore this avenue of business performance models further could also benefit from this article.
Keywords: business performance; private higher education; measurement; success; model.
Do celebrities influence Urban and Rural Bottom of the Pyramid consumers?-A comparative study-based approach.
by Debadrita Panda, Tanmoy Dasgupta
Abstract: Celebrity endorsement is a very popular way to influence the purchase behaviour of consumers. It is used frequently as a part of marketing strategy and promotion. Several studies have provided evidence about its significant effect on various types of consumer segments. Different types of consumers have shown different types of responsive behaviour for celebrity endorsements. Being a developing country, India has a huge amount of Bottom of the Pyramid (BoP) living with an income of less than two dollars per day. Broadly dividing them into urban and rural BoPs, this current study tries to determine the effect of celebrity endorsements behind purchase intention for both Urban and Rural BoPs. Paschim Medinipur, one of the largest districts of West Bengal state, India has been selected for this study. This district also has high Human Poverty Index. A sample size of 500 consisting of both urban and rural BoPs are showing a significant difference towards the effect of celebrity endorsement for purchase intention as well as attitude towards advertisements and brand preference.
Keywords: BoPs; Celebrity Endorsement; Multivariate statistical analysis; West Bengal; India.
Exploring the consequences of ethical leadership on CSR: A study on Indian Manufacturing industry.
by Santosh Basavaraj, Aruna B
Abstract: Human beings react to their perception, often thinking it is reality. The present study examines perceptions of employees on ethical leadership and its consequences on CSR effectiveness. This study showcases a few ethical behaviours of the leaders that positively persuade their employees to see organizational CSR effectiveness. The study is conducted in Indian manufacturing sector by capturing the data of 61 companies from 285 employees. The study comes with significant practical and research implications. The analysis used statistical methods such as exploratory factor analysis and structural equation model (SEM) to test the hypothesis. The study showed that it is highly essential to hold a positive employer branding via CSR as it is proved that if the employee sees their leader as ethical, it creates a positive image about organizational CSR among employees. Practically, this study informs you of the need of the leader to maintain a positive perception among the employees. Research-wise, the study extends the literature on CSR by linking it with employees' ethical leadership perception.
Keywords: Ethical leadership behavior; empowerment; envision; ethical approach; management approach; perceived CSR outcome.
Board structure composition and financial distress likelihood of Indian firms
by Ammar Hafeez
Abstract: This study based on a dataset of 363 BSE listed Indian firms, examines how the composition and structure of their boards, proxied by the corporate governance variables, impact the likelihood of financial distress. Ten variables representing different features of the board were undertaken. These include board size, independent directors, non executive directors, CEO-chair duality, chair concurrent position, CEO concurrent position, presence of female directors, ownership structure, lineage and having family members on board. Financial ratios and other corporate governance variables were entered as control variables along with industry dummies.rnResults report that the variables, CEO chair duality, government owned firms, chair concurrent position, and non lineage firms reduces the financial distress likelihood. Our results are robust to multiple criteria of the financial distress measures. Moreover, they corroborate one of the important guidelines of the separation of CEO and chairperson positions, suggested by the Kotak Committee in 2017.
Keywords: Financial Distress; Bankruptcy; Board Structure; Kotak Committee; Corporate Governance.
Going Green on the GO: Are Indian Travelers Ready to Embrace Travel Responsibilities?
by Supernova Chakraborty, Vishal Soodan, Shantanu Saha
Abstract: The objective of this study is to gauge variables influencing intention of Indian travelers towards selection of a green hotel. For the purpose, 202 respondents were considered for the research through snowball sampling. Data were analyzed using SPSS AMOS to assess the strength of relationship between variables. The findings described that all the factors incorporated in the model endorse the intention of Indian consumers/travelers towards the acceptability of the green hotels while they travel. The study has advocated the addition of new factors in the TPB model and prove that travelers are ready to adopt green hotels during their travel. This research has implications for the hospitality industry in improving its efficiency and effectiveness towards quality service delivery.
Keywords: green practice; hospitality; intention; service; tourism; planned behaviour.
Organizational Commitment of Working Women: The Role Optimization
by Rooprekha Baksi Maiti, Shamindra Nath Sanyal
Abstract: The purpose of this paper is to explore the factors that affect organizational commitment among working women and secondly, how these factors might be reshaped to judge organizational commitment of the working women. This study was conducted from 40 respondents using qualitative interviews with working women. For optimal verification of the result data triangulation was enforced which was followed by testing Cohens kappa to establish the pattern of concurrence between author and coder. The authors suggested that the approach of organizational commitment and its implications on the working women during this pandemic might be reconciled to enhance the level of commitment among them. The domains of this research can also be implemented among other genders in corporate, educational and healthcare sectors through adequate improvisation and it is expected that all the sectors will be profitable.
Keywords: Organizational commitment; Working women; Psychological wellbeing and loneliness; Family responsibilities; Cohen’s kappa; India.
Branding for Heritages, the Ancient tourism leads to improvement of
the local economy (Evidence from a study in Iran)
by Eqbal Yahvari, Reza Shafei, Adel Fatemi
Abstract: The dimensions of this phenomenon discussed by in-depth semi-structured interviews with 18-member samples composed of experts in different fields: marketing, economic, tourism and cultural heritage. Six main categories, 61 sub-categories and 171 concepts categorized by applying grounded theory method. The findings showed that the historical place-branding model is composed of the causal, core, contextual, interfering factors, strategies and consequence. In addition, the results of the experts' opinion survey revealed that having a brand specific to historical places could lead to increased income, job creation, produce of local tourism production, economic dynamics, and eco-tourism development in historic areas.
Keywords: Place branding; Heritage; Historic place Branding; Ancient tourism; Local economic.
The Management of Fiscal Risks as a Source of Effective Financial Management: Case of Moroccan Companies
by Hind Ben Khayat Zeggari Hassani, Lotfi Benazzou
Abstract: The objective of our study is to obtain a clearer vision of the origins of the sources of fiscal risks. In order to conduct our research, we realized a survey to determine the real origins of the sources of fiscal risks faced by Moroccan companies. The findings indicate that fiscal risks have both internal and external origins, which brings Moroccan companies to ask themselves how to deal with these risks in order to enhance their results and attain performance.
Keywords: Financial Management; Fiscal; Fiscal Risk; Financial; Moroccan Companies; Companies Issues and Challenges; Tax; Companies Risks; Performance; Sources of Fiscal Risk; The Origin of Fiscal Risk; Area of Fiscal Risk.
Social Media Marketing and the world of Fashion-Identification of determinants for Building Consumer Brand Relationship and Shaping Consumer Brand Perception
by Virtika Singhal, Vandana Ahuja
Abstract: The fashion industry, inherently characterized by innovation and disruption, is rapidly evolving and a transformation is being witnessed in how the fashion fraternity is communicating with the world. Social media has emerged as a strong platform being used by all the stakeholders of this industry, as they start appreciating the manner in which this medium is able to influence, engage and build loyal associations. This paper aims at analyzing how social media is helping fashion brands in building consumer brand relationships (CBR) and shaping consumer brand perception (CBP) and identifies the determinants of CBR and CBP in the fashion ecosystem. A focus group discussion with fashion experts further helps in grouping the determinants into categories to facilitate better comprehension. Subsequently, the authors have developed a research instrument to quantitatively measure the role of social media in building consumer brand relationship and shaping consumer brand perception in the fashion industry.
Keywords: Social media; Social media marketing; Fashion; Fashion industry; Consumer brand relationship; Consumer brand perception.
Impact of Mediation role of Trust on Quality of Work life and Employer Branding
by Shivani Agarwal, Anjali Jindal
Abstract: The study aims to examine the connection between perceptions of quality of work life and employer branding with the mediating role of trust for a sample of 324 employees working in the IT industry located in NCR. Hierarchical regression analysis was applied to assess the hypothesis. The findings revealed that employees can connect the dots of quality of work life with employer branding where trust partially mediates the relationship. The findings of the result recommend that organizations can develop an environment of trust when they provide good quality of work to their employees. When this notion further prevailed in the organizations, it has shown as a significant antecedent of employer branding. The major contribution of the study is to fill the paucity of organizational branding literature by adding the two different constructs namely, Quality of Work life and Trust as an antecedent of Employer branding. Several limitations and future implications were also mentioned.
Keywords: Quality of work life; Employer Branding; Trust; Indian IT organizations.
Employee Stock Ownership and Earnings Management: Evidence from France
by Riadh GARFATTA
Abstract: Although the relationship between employee stock ownership (ESO) and earnings management has a theoretical basis, it has hardly been the subject of empirical validation. This study attempts to investigate the nature of the relationship between ESO and earnings management practices. It is carried out on the sample of 136 French CAC All-Tradable index companies observed from 2015 to 2019. The system generalised method of moments (GMM) estimator is used in the dynamic panel and the results estimated from the system GMM model show no significant correlation at ESO levels below 3%, the threshold at which the relationship becomes positive. We also note that earnings management is upwards. A priori, ESO at significant levels appears interesting for the manager and encourages him to be in coalition with employee owners to develop his opportunistic behaviour and therefore the earnings management practices. This entrenchment hypothesis is consistent with the conclusion of Gharbi and Lepers (2008) stating that significant employee ownership favours CEO entrenchment. These findings are with strong economic implications. It is very important for investors to know that companies with significant ESOs tend to manage their earnings upwards.
Keywords: Employee stock ownership ; Earnings management ; Corporate governance ; System GMM model.
Rewards and Recognition on Employee Motivation and Employee Performance: A study of a Manufacturing Company in Malaysia
by Ai Joo Chan, Lai Wan Hooi
Abstract: This research examines the mediating process through which rewards and recognition are linked to employee performance. Survey results from 100 employees in a Malaysian manufacturing company reveal that rewards and recognition significantly influence employee motivation, but not employee performance, and employee motivation significantly affects employee performance. Employee motivation fully mediates the rewards - employee performance relationship but not the recognition - employee performance relationship. Prioritising rewards over recognition may be more effective in driving employee performance during an economic setback. The findings enrich the literature on how rewards and recognition and employee motivation interplay towards employee performance.
Keywords: rewards (intrinsic and extrinsic); recognition; employee motivation; employee performance, a manufacturing company in Malaysia
The impact of government support and innovation culture on new product development of manufacturing SMEs: does innovation strategy matter?
by Haniruzila Hanifah, Ali Vafaei-Zadeh, Teoh Ai Ping
Abstract: Manufacturing SMEs play a significant role in the nation's growth, especially in a rich country with organisational resources and talent, such as Malaysia. However, studies on the factors contributing to the innovation of manufacturing SMEs in Malaysia are still scarce. Thus, this study examines the importance of government support and innovation culture towards innovation strategy in driving new product development, indirectly enhancing organisation performance. A survey was conducted to gather data from manufacturing SMEs. A total of 127 responses were obtained, and analyses were carried out using Smart-PLS software. The findings indicate that innovation culture is an important factor for innovation strategy. However, government support has no impact on innovation strategy as well as indirect impact. The finding also indicates that innovation strategy has positive significance towards new product development and improves organisation performance. This study offers an important contribution to the factors enhancing organisational performance to the manufacturing SMEs in Malaysia.
Keywords: new product development; NPD; manufacturing small medium enterprise; SME; innovation strategy; innovation culture; government support.
Can moral identity mitigate the harmful effects of organisational cynicism?
by Aykut Arslan, Özgür Demirtaş, Serdar Yener
Abstract: The aim of this study is to reveal that moral identity at work may reduce the harmful effects of cynicism by acting as a buffer and may also reduce time theft, which is one of the deviant behaviours towards the organisation that is potentially attributable to organisational injustice. A data collection procedure was carried out through face-to-face interviews with 339 full-time personnel from organisations which are operating in the manufacturing industry in Kayseri (one of the most industrialised cities in Turkey). The research results have been found to be supportive of the hypotheses developed, which is that organisational justice was identified as having a negative effect on time theft. Additionally, it was found that cynicism plays a mediating role in the relationship between organisational justice and time theft and that moral identity has a moderating impact, as expected.
Keywords: organisational justice; cynicism; time theft; moral identity; organisational deviant behaviours.
The role of institutional pressure in knowledge internalisation: a longitudinal case
by José Márcio De Castro, Helen Aquino
Abstract: Knowledge transfer becomes a complete process when the receiving company not only implements, but also internalises the knowledge transferred. Thus, internalisation is considered as an effective result of knowledge transfer. The adoption of new practices can occur because of institutional pressure. This paper aims to analyse and understand the effect of institutional pressure on the internalisation of quality practices through a knowledge transfer process, considering the source's disseminative capacity and receiver's absorptive capacity. A longitudinal case study was conducted, involving nine years (2008-2016) of data and information collection, taking as a case one of the most important public health, science, and technology institutions in Brazil. The results show that institutional pressure plays a moderating role in knowledge internalisation, having contributed to the adoption of new practices by the receiver. Greater institutional pressure on knowledge internalisation is inversely related to the source's disseminative capacity and the receiver's absorptive capacity.
Keywords: knowledge internalisation; absorptive capacity; disseminative capacity; institutional pressure.
The relationship between a celebrity's perceived credibility dimensions and purchasing intentions on social media: the moderating role of the customer's gender
by Sulaiman Althuwaini, Ahmad Saifalddin Abu-Alhaija
Abstract: This paper aims to examine the relationship between a celebrity's perceived credibility and the customer's purchase intentions. It will also look into the moderating role of the customer's gender in the relationship. The influence of a celebrity's perceived credibility on the customer's purchase intentions is investigated via three dimensions, namely, attractiveness, trustworthiness and expertise. A set of research questionnaires was distributed among 500 respondents in the Kingdom of Saudi Arabia. The data were then analysed using structural equation modelling (SEM). This paper asserts that celebrity's perceived credibility, through attractiveness, trustworthiness, and expertise, plays a vital role in enhancing customer's purchasing intention. Perceived expertise has been found to be the most dominant factor in influencing customer's purchasing intentions, followed by attractiveness and trustworthiness, respectively. This study finds that perceived expertise is the most important factor for males in forming their purchase intentions whereas, perceived trustworthiness is the most important factor for females in forming their purchase intentions.
Keywords: consumer's purchase intention; celebrity's perceived credibility; trustworthiness; attractiveness; expertise; gender.
Determinants of stress amongst B-school students: an empirical investigation
by Navneet Gera, Walter Vesperi, Amit Kumar
Abstract: The objective of this research is to examine the determining factors of stress and the stressors affecting undergraduate and postgraduate students. The topic of stress in students has taken on an important role in academy literature of HRM. The study uses an explorative methodology with quali-quantitative methods. Data sample includes undergraduate and postgraduate business-school (B-school) students. The study investigates several aspects related to academic stress, such as college/university exams, parental expectations, attendance, assessment and final placements. Findings highlight that social stress constitutes about 20% of the variance explained in stress, followed by academic stress (university exam), academic stress (internal exam) and job-related stress which are 18%, 14% and 14.2% respectively. Social factor plays a role in causing stress; B-schools need to pay attention to formulation of strategies for social support.
Keywords: academic stress; human resource management; HR practices; well-being; social stress.
Ethics and accountability in municipal supply chain management in Zimbabwe
by Tafadzwa Clementine Maramura, Elvin Shava
Abstract: The release of the 2018/2019 Auditor General's report on the state of local councils, unearthed many governance issues in Zimbabwe. Findings released for Harare City Council painted a dark picture in the general way the supply chain department conducts itself. The study reports on the observance of ethics and financial accountability within the supply chain unit. This article draws on data collected through semi-structured interviews and supported by documents solicited from Harare City Council between the period 2013-2018. Being guided by the network governance theory, the findings of the article revealed failure by council authorities to comply with supply chain management regulations, due to issues of fraud and corruption. The findings further indicate that there is an inadequate system to identify and disclose irregular public expenditure, whilst the performance of service providers and contractors was not monitored. As a result, allegations of fraud, corruption and improper financial conduct in the supply chain process, and ineffective internal controls, remain rampant, thereby weakening service delivery. The article recommends that the Harare City Council should strive for good ethical conduct and proper financial accountability in the Supply Chain Management Unit, which is imperative for improving service delivery in urban communities.
Keywords: ethics; financial accountability; supply chain management; urban service delivery; Zimbabwe.
Special Issue on: SICTIM 2020 Datanomics - The Future of Business
Mobile bank applications: Antecedents and consequences of young bank customer loyalty
by Mustafa Nourallah
Abstract: This study investigates young bank customer (YBC) perceptions of the relationships between cognitive, affective, and conative antecedents, on one hand, and attitudinal and behavioural loyalty to mobile bank applications (MBAs), on the other. The study develops a theoretical framework for customer loyalty to MBAs based on Dick and Basus (1994) conceptual framework of customer loyalty. Based on previous studies and focus group interviews, a questionnaire was developed and sent to 500 YBCs aged 1829 years who have at least one years experience of MBAs. The data were statistically analysed, and the results indicate that YBC loyalty to MBAs combines attitudinal and behavioural loyalty. The results also indicate that cognitive antecedents are directly and significantly related to customer satisfaction, which in turn is significantly related to loyalty. The study contributes by using and developing Dick and Basus (1994) framework in the MBA context, and by suggesting how banks can improve and customize their MBA services, in a way that enables YBCs to utilize their resources in ways that promote economic growth.
Keywords: mobile bank application; antecedents of loyalty; consequences of loyalty; attitudinal loyalty; behavioural loyalty; Dick and Basu’s framework; young bank customers; customer satisfaction.
Special Issue on: ICBMIS 2020 Converging Practices in Business Innovation
Hindrances related to the Corona Virus crisis (COVID-19) in the Tourism Sector in India
by Payel Aich, Amina Omrane, Sudin BAG
Abstract: A novel corona virus emerged in Wuhan, China in December 2019 and continues to spread across China and all over the world. Corona virus is in fact recognized to be one of the deadly viruses as it has already taken the lives of many persons in almost all of the countries. This means that the countries economic growth has been lowered down considerably. More especially, it has almost shaken up all the types of businesses including the tourism industry on a massive scale. Consequently, major travel organizations have temporarily closed their offices. In this perspective, the current research aims at determining the impacts of the corona virus (Covid-19) crisis on the tourism industry in India. A secondary research methodology has been implemented and the necessary information were collected to reach the objectives of the study. The major importance was given to the government documents and the statistical data gathered from the renowned and authentic data sources. The main objective of the investigation is then to understand to what extend the corona virus has influenced the tourism industry in India domestically and internationally. It seems that such a crisis has in turn affected the economic scenario of the country generating a generalized fear of unemployment.
Keywords: Covid-19 crisis; social distancing; tourism sector; unemployment; recovery strategies.
Learning-based Inventory Model for Deteriorating Imperfect Quality Items under Inflation
by Mahesh Kumar Jayaswal, Mandeep Mittal
Abstract: Nowadays inspection process improves the quality of items during the supply of the product and despite proficient planning industrial system and the occurrence of sophisticated techniques as well as a control structure. Moreover, in todays unstable global economy there is a consequent decline in the real value of money because the general level of prices of goods and services is rising that is inflation. In the past several years, most of the countries have suffered from large-scale inflation and a sharp decline in the purchasing power of money. The present paper contributes to a set of models capturing economic order quantity (EOQ) with a learning effect for decaying defective items under the inflationary condition. The objective of this paper is to determine the impact of learning on the optimal order quantity and corresponding total profit under inflationary conditions. An expression for the total profit of the retailer has been optimized with respect to cycle length. Conclusively, sensitive analysis has been presented as a consequence of numerical examples.
Keywords: Learning effects; Inspection; Defective items; Deterioration; Inflation.
Dependence and Contagion between Vietnamese and major East Asian stock markets
by Van Chien Nguyen, Thuy Nguyen Thu
Abstract: This research examines the contagion from four major East Asian stock markets including Indonesia, Singapore, Malaysia, and Philippines to Vietnams stock market in the financial crisis. Some copula functions are applied on the sample data from five stock exchange markets from 2006 to 2019, the empirical results demonstrate there exists the impact of Singaporean stock market to Vietnamese stock market in the pre-crisis periods and postcrisis periods. In the case of Indonesia, Indonesian stock market has no impact on Vietnamese stock market in the pre-crisis and post-crisis periods but during the financial crisis, Indonesia stock market gives influence on Vietnamese stock market. Regarding the Philippines and Malaysia, there have no crashes on Vietnamese stock market in all period of 2006-2019.
Keywords: contagion; copula; financial crisis; dependence structure.
Hybrid Approach for Deception Tracing in Smart Cities Using LR and n-fold Intelligent Machine Learning Techniques
by Kamta Nath Mishra, Ved Prakash Mishra
Abstract: One of the fiendishly difficult tasks to perform in this computational era is the deceit detection in credit and debit cards. Considerably, it is convention hindrances which must be fathomed by the technocrats acquainted with the world of information superhighways. The major hindrances that are followed up while we detect frauds in debit as well as credit cards are the scarcity of datasets such as VCC (Vendor Category Code), transaction information associated with frauds e.g. data of transaction, time of transaction, transaction amount, and address. It is quite veritable to acknowledge that we have plethora of potential e-commerce sites in mobile and internet world which are working as hosts for many fraudulent people indulge in searching for ways executing frauds. Apart from this, there are several hindrances while the follow up of the deception detections in smart city societies. By doing this, we can deduce that it has numerous constraints with respect to altering nature of genuine and fraudulent people. In this research article, the authors are venturing out the logistic regression (LR) and n-fold intelligent machine learning (IML) technique for preventing and detecting the frauds in cloud and IoT connected surroundings. With the help of methods like n-fold, it is intended to create numerous folds of banking related dealings kindled before the implementation of LR and IML approaches. Here, the logistic regression is used to perform an augmented regression analysis. In addition to that, the intelligent machine learning approach is used to perform clustering, deep learning, registration, training, dimensionality reduction, classification, and reinforcement learning techniques on the transaction datasets that have been procured by the bank. The enactment described as the modus operandi of this paper along with its profound analysis by taking the help of IML tools viz. mean-recall score value, confusion matrix, Receiver Operating Characteristics (ROC) curve, and the precision recall curve of daily transaction paradigms on the European and Indian banks datasets. During experimental analysis, it was observed by the authors that the methodology proposed in this paper is reliable, accurate, and efficient for identify the frauds in Cloud and Inter of Things based surroundings of smart city societies.
Keywords: Confusion Matrix; Fraudulent; Logistic Regression; ROC Curve; Machine Learning; Cloud-IoT based Distributed Surroundings; Mean-Recall-Score; Deception Detection.
Special Issue on: Digital Markets and Consumers
Moderation Effect of Demographic Factors in Adoption of Electronic Payments
by PALAK KANOJIA, MADAN LAL
Abstract: The study examined the relationship of attitude towards intention to use electronic systems in retail payments by the users across demographics. This study is primarily based on the consumer behaviour theories namely Theory of reasoned action (TRA) and Technology Adoption Model (TAM). The data was collected from the active users of e-payments services belonging to the Delhi region (India) on a five-point Likert scale. PLS-SEM was used to analyse the data of 414 respondents. Moderation effects of demographic factors gender, age, income, education, and occupation are tested for a difference between sample groups on the effect of attitude towards intention to use e-payments. Results established a moderating effect of age, income, and education level on the effect of attitude towards intention. Further moderated mediation effects for age, income and education revealed that attitude is a strong mediator construct in the total effect of perceived usefulness on intention.
Keywords: electronic payments; e-payments; digital; demographic factors; socio economic; attitude; intention; technology adoption; moderation effect; moderated mediation.
Modeling Drivers and Outcomes of Fashion and Apparel Social Media Brand Communities Engagement
by Priyanka Rajpal, Ashish Gupta, Prateek Maheshwari, Ravi Shanker
Abstract: In todays highly competitive state of affairs of brands, marketers have acknowledged and embraced the use of brand communities as an effective instrument to attract, engage and retain customers. Regardless of extensive work on customer engagement in the milieu of social media brand communities (SMBC), the nitty-gritty of its factors and their relationships lacks robust understanding. In this regard, this study aims to explore factors of customer engagement in SMBC and to construct hierarchical relationships among these factors in the context of the fashion and apparel sector. The study employed a qualitative research design through focus group discussions and interviews with industry and academic experts. The result thereof is analyzed using the Interpretive Structural Modelling (ISM) approach. Findings revealed purchase intention and customer-brand co-creation behaviour lead the hierarchical order followed by customer-brand relationship and brand loyalty. The study is limited to the SMBCs of the fashion and apparel sector. Further studies may be carried out for different sectors or product categories. This research work has significant inferences for academicians and brand practitioners involved in the management and promotions of online fashion brand pages to strategize their moves towards engaging customers. This original piece of work deliberates the aspects of the customer engagement phenomenon by demonstrating the successful implementation of a qualitative approach in the hierarchical model building.
Keywords: Social media brand communities; Customer engagement; Fashion and Apparel; Focus Group Discussions; Interpretive structural modeling; Purchase intention; Customer brand co-creation behavior.
Framework for Brand Positioning of Automotive Lubricants by using Structural Equation Modeling
by Gautam Srivastava
Abstract: The automotive lubricant market is at the booming phase in India. The demand for automobile products is increasing very promptly, which have a significant impact on the demand for automotive lubricant. Due to the huge demand for automotive lubricants, the competition between auto lubricant producers also intensified which has resulted in a perfectly competitive market of auto lubricants. The lubricant companies are focusing on brand positioning of automotive lubricants to influence the end consumers and are also targeting the rural market to increase the market share. This research paper is mainly focused on identifying the important factors of the brand positioning of automotive lubricants. First of all, an extensive literature review has been done to identify the important variables of brand positioning. Factor analysis has been applied to reduce the number of factors up to five factors. Further, the reliability of the factors has been checked. The model fit indices of the measurement model and structural model have been calculated and found satisfactorily. Finally, a framework for the brand positioning of automotive lubricants has been developed by using structural equation modeling.
Keywords: Brand positioning; automotive lubricants; structural equation modeling; framework; measurement model.
Digital museums anyone? Consumer perceptions for digital cultural consumption in a developing country
by Soniya Billore
Abstract: Museums are essential to cultural consumption, heritage, and knowledge. In the scenario of the global pandemic, Digital museums can be a relevant solution for consumers cultural engagement in the safety of their homes. However, more research is needed for assessing consumers acceptance of technology and the intention to use digital museums. Data was collected from 125 consumers in India and was analyzed via the TAM model through linear regression using SPSS 21. Results indicated that perceived usefulness has a stronger impact than perceived ease of use but both positively impact attitude and intention to use. To the best of the authors knowledge, this research is the first of its kind that explores consumers perceptions for digital museums in India. Academic contributions are done in testing this issue through TAM and the practical implication is identifying a positive scenario for reinforcing digital museums as a new form of digital markets.
Keywords: Consumer Behavior; Cultural consumption; Technology Adoption Model TAM; Digital museums; Perceived usefulness; Perceived ease of use; India; Attitude; Intention to use; pandemic; digital markets.
Determinants of Customer Experience, Satisfaction and Willingness to Purchase from Virtual Tour of a Retail Store
by Swati Bhatnagar, Rajan Yadav
Abstract: Virtual tours are being increasingly used by e-commerce firms to attract customers and overcome the limitation of tangibility associated with online shopping. The purpose of this paper is to study the dimensions of customer experience in context of virtual tours and its impact on satisfaction of the customer and his willingness to purchase. A virtual tour stimuli were given to the respondents in the form of link of a popular sunglass store before they took the survey A sample 240 responses was drawn from the National Capital Region (NCR) of Delhi to which an integrative technique of structural equation modelling (SEM) and Neural Networks (NN) was applied. The empirical results indicate information privacy concern, perceived enjoyment, sensory experience, intellectual experience and peace of mind significantly influenced customer satisfaction and willingness to purchase. Neural networks results ranked information privacy concern as the most important factor in a virtual tour customer experience.
Keywords: Virtual tour; customer experience; customer satisfaction; willingness to purchase; neural networks.