Forthcoming and Online First Articles

International Journal of Management Practice

International Journal of Management Practice (IJMP)

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International Journal of Management Practice (26 papers in press)

Regular Issues

  • The Mediating Role of Job Security on Organizational Justice and Turnover Intention   Order a copy of this article
    by Ahed Al-Haraizah, Yazan Al Haraisa 
    Abstract: This study aimed to investigate the mediating role of job security on organisational justice and turnover intention in the extractive (mining) companies Listed on the Amman Stock Exchange/Jordan. To achieve the objective of the current study, a descriptive and analytical approach was used. The research paper used a quantitative technique to collect data from 358 participants, the hypotheses were tested by using simple linear regression and multiple regression analysis. The current study concluded that job security has a mediating impact on increasing organisational justice and decreasing turnover intention. Moreover, the study came up with a set of recommendations: the need to increase and enhance the level and concept of organisational justice for employees in the companies researched because of its great role in achieving job security and thus reducing turnover intention. The study suggests reducing the rate of turnover intention by creating an appropriate organisational climate with a stable environment to encourage the employees to stay a long time in the company.
    Keywords: organisational justice; turnover intention; job security; extractive companies; Amman Stock Exchange.
    DOI: 10.1504/IJMP.2024.10053866
     
  • Examining Crisis Leadership Behaviours through the Principles of Buddhism: An Interview based Study   Order a copy of this article
    by Sonal Shree, Lavina Sharma 
    Abstract: Crisis leadership is a crucial trait in managing uncertainties hence the behaviours needed to do so assume critical importance. In this paper, the authors aim to investigate the behaviours of leaders in crises using the principles of Buddhism and contribute a better understanding of crisis leadership behaviours to the existing literature. An interview-based study was conducted with global leaders to understand such essential behaviours, followed by an analysis to check for any consonance between the emergent themes and the eight-fold path of Buddhism. The study identified significant crisis leadership behaviours and showed a connection between the themes and the behaviours based on the principles of Buddhism. The paper provides a framework of desirable crisis leadership behaviours that organisations can use as reference points to instil and develop them in their managers and individual contributors.
    Keywords: crisis leadership; leaders; eight-fold path; Buddhism; leadership; right intention; right livelihood; right action; right speech.
    DOI: 10.1504/IJMP.2024.10056144
     
  • Deconstructing gender inequality: implications for women leadership and Covid-19 recovery in Nigeria   Order a copy of this article
    by Priscilla Eke, Janet Firth, Uchenna Paschal Anosike 
    Abstract: Evidence suggests that the COVID-19 crisis has affected women more severely than their male counterparts. Thus, impeding the progress towards achieving gender equality and inclusion in society. The pandemic has the potential to undo more than decade-long progress on women’s equality, particularly in employment and leadership. This development has increased research interest in the barriers to women’s advancement in leadership, especially in Sub-Saharan Africa (SSA). This paper explores Nigeria’s gendered leadership and deconstructs how situated cultural norms feed into organisational practices to hinder women’s participation in leadership in key sectors of the Nigerian economy. Specifically, it adopts a radical feminist perspective to explicate and justify the importance of women’s inclusion in tackling the post-pandemic effects. It relies on the issues uncovered from the review of relevant studies to offer a way forward for future research and practice in this area. Organisations are urged to review and restructure their processes to ensure that women’s contributions are not diminished, and research should consider identifying and amplifying women’s leadership authority and expression.
    Keywords: Nigeria; gender equality; barriers; national cultures; organisational cultures; radical feminism; deconstruction.
    DOI: 10.1504/IJMP.2024.10056961
     
  • Financial inclusions, human capital and economic growth in Asian countries   Order a copy of this article
    by Van Chien Nguyen  
    Abstract: The aims of the research are to evaluate the impact of financial inclusions on economic growth in typical Asian countries, especially in relation to the interaction with human capital, emphasising the knowledge and skills that a person acquired through training and accumulation, is a fundamental source of economic activities. Using a sample panel data from 2011 to 2019, the research uses the feasible generalised least squares (FGLS) to revise the diagnostic problems in the regression model, as well as the Driscoll-Kraay standard errors to treat the cross-sectional dependence, the research results show that financial inclusion and human capital have a positive impact on growth. Furthermore, the interplay of these two factors has the potential to further increase economic growth. The research also suggests that there exists a positive relationship of FDI and there exists no relationship between technological contribution and financial development on economic growth in Asia.
    Keywords: growth; Asia; financial inclusion; human capital; foreign.
    DOI: 10.1504/IJMP.2024.10057538
     
  • Artificial intelligence applied to African stock market   Order a copy of this article
    by Karim Amzile 
    Abstract: In this study, we attempted to develop an artificial intelligence (AI)-based algorithm that could forecast stock market index values. To explore the behaviour of the AI-derived approaches in economic issues, this research is based on data from stock market indexes of several African nations, to which we used the artificial neural network method. In order to do this, we utilised the data mining techniques procedure, which entails a number of processes, from data preparation and cleaning through model testing utilising test data that does not account for more than 25% of the total data. As a consequence, we were able to create reliable models with accuracy levels that exceeded 94% for forecasting the price of stock indexes. However, these findings suggest that we may improve our ability to model economic issues by using AI approaches.
    Keywords: stock market; artificial neural networks; ANNs; artificial intelligence; data mining; Fintech; Africa.
    DOI: 10.1504/IJMP.2024.10058535
     
  • The policy endorsement of central bank digital currency- trend analysis and research scope using bibliometric review   Order a copy of this article
    by Srijanie Banerjee, MANISH SINHA 
    Abstract: The digital advancement is moving at a faster pace in the recent past especially after the outbreak of the pandemic, has paved the way for advancement of digital currency. The moving era of digital currency introduces digital wallets and the commencement of central bank digital currency (CBDC) - a centralised system. The intention behind this paper is to centralise the idea of a bibliometric analysis to gain insights regarding the literature status, authors contributing to the topic, major countries where the study is prominent and also to focus on the research gap to understand the future objective of research. The bibliometric analysis is done using two famous peer reviewed journals indexed in Scopus and Web of Science. Therefore, this paper will aim at providing an overview for researchers of getting a synoptic insight of the status quo which manifests the contemporary trends of central bank digital currencies.
    Keywords: cryptocurrency; blockchain; central bank digital currency; CBDC; bibliometric analysis; Scopus; Web of Science.
    DOI: 10.1504/IJMP.2024.10058536
     
  • Job stress and well-being: the moderating role of pet attachment   Order a copy of this article
    by Jehn-Yih Wong, Ying-Ying Cheng, Chia-Ying ChouHua, Shih-Hao Liu 
    Abstract: This study aimed to examine the impact of job stress on pet owners’ well-being (life satisfaction and emotional exhaustion). It further explored the moderating effect of pet attachment on the relationship between job stress and well-being. For this study, 228 questionnaire responses were collected. Structural equation modelling and multi-group analysis were used for data analysis. The study results revealed that job stress was negatively related to life satisfaction and positively associated with emotional exhaustion. It further found that pet attachment had no significant effect on life satisfaction. Pet owners with strong pet attachments perceived higher emotional exhaustion than those with weaker attachment. Moreover, pet attachment moderated the effect of job stress on life satisfaction and emotional exhaustion. The findings emphasise the importance of human-animal interactions. Accordingly, recommendations for benefit design are provided for enterprises to maintain employees’ mental health.
    Keywords: human-animal interactions; pet attachment; job stress; emotional exhaustion; life satisfaction; well-being.
    DOI: 10.1504/IJMP.2024.10059125
     
  • Defending Against Digital Thievery: A Machine Learning Approach to Predict E-Payment Fraud   Order a copy of this article
    by Manal Loukili, Fayçal Messaoudi, Mohammed ELGHAZI 
    Abstract: The increased usage of credit cards has facilitated the development of e-commerce and electronic payment systems. However, this trend has also led to a surge in fraudulent activities. As a result, websites and e-commerce platforms that handle customer data have been required to establish efficient fraud prevention systems capable of detecting and preventing fraudulent electronic payment operations. Machine learning has emerged as a highly effective fraud detection and prevention approach in this context. This study focused on implementing a machine-learning system to identify fraudulent electronic payments. To achieve this objective, an AdaBoost supervised machine learning model was utilised. The effectiveness of the model in accurately detecting and preventing online fraud, thus minimising losses resulting from fraudulent transactions, was evaluated. Different performance measures, including precision, recall, accuracy, F1 score, and latency, were employed and compared with those of other machine learning models, namely CatBoost and XGBoost. A comprehensive assessment of its effectiveness in fraud detection was conducted by comparing the performance metrics of the AdaBoost model to those of other machine learning models. This analysis provided insights into the model’s capabilities, strengths, and areas for improvement in accurately identifying and preventing fraudulent e-payments.
    Keywords: e-payment; fraud detection; e-commerce; ensemble learning; supervised machine learning.
    DOI: 10.1504/IJMP.2024.10059132
     
  • New era of Schooling: Dark web of social media and its impact on private-public school students   Order a copy of this article
    by Ridhima Sharma 
    Abstract: Nowadays, due to pandemic COVID 19, students have been occupied in different and multiple things during their school hours. They have been utilising various devices like mobile phones, laptops, tabs and are using and operating social media on them during the time of learning and class hours. This paper also explores the moderating effect of school and parents support with respect to the relationship with the stress, cyber-harassment and performance of a student. With the help of P-E fit model, the study observed 264 public and private sector students of different schools and analysed the effect of variables on their performance. The study depicted a negative impact of cyber-harassment, stress due to technology and juggling of media during school hours on performance of a student. A moderation effect can be seen by parents and school support with respect to the negative relation betwixt performance and stress.
    Keywords: COVID-19; social media; cyber security; performance; school.
    DOI: 10.1504/IJMP.2024.10059466
     
  • Credit risk management: a comparative study of ML techniques applied to credit scoring   Order a copy of this article
    by Adil Oualid, Abdderrahim Hansali, Lahcen Moumoun 
    Abstract: Banks are concerned with controlling and managing credit risk - particularly the risk prudently required by central banks. Consequently, banks are constantly developing models to consider, analyse and predict risk. Credit risk assessment and prediction come in the form of models that calculate scores regarding a business' potential vulnerability. This is done using financial data and a method of calculation. The objective of our work is to study the various AI techniques of credit scoring, their interests as a powerful tool to predict the creditworthiness of borrowers.
    Keywords: credit risk; credit scoring; machine learning; supervised ML; unsupervised ML.
    DOI: 10.1504/IJMP.2024.10059532
     
  • TAD_BERT: Automatic decision classification model for National Tax Appeals Commission in Morocco using BERT   Order a copy of this article
    by Soufiane Aouichaty, Abdelmajid HAJAMI, Hakim Allali 
    Abstract: The extraction and classification of data from the Moroccan National Tax Appeals Commission are complex and non-existent in the Moroccan legal and tax domain (NTAC). Rulings data extraction relies too heavily on manual labour, is inefficient, time-consuming, and prone to mistakes. Tools for automating the tax rulings task have been suggested to assist the tax appeals decisions (TAD); however, applying a generic natural language processing model to domain-specific items and lacking training text data present difficulties. In this paper, we developed a text extraction system to boost productivity, creating a database for analysis and prediction. Our study aims to automate data extraction and classification using REGEX and the BERT algorithm. Among 562 rulings (1999-2018) on tax irregularities, we extracted 201 corporate tax-related decisions and 550 disputes on corporate tax headings. Our model achieved strong results, with a precision of 99.1% and an accuracy of 98.6%.
    Keywords: text classification; automatic decision classification; BERT; REGEX; national tax.
    DOI: 10.1504/IJMP.2024.10059533
     
  • An Investigation of Consumer Decision-Making Styles Among Consumers In North East India.   Order a copy of this article
    by Partakson Chiru, Khumukcham Tomba Singh 
    Abstract: There is a growing managerial interest in getting an insight into what affects the consumer and their corresponding decision-making styles. The study aims to assist marketers to developed innovative marketing strategies. Eight mental traits from the revised model of the consumer style inventory (CSI) developed by Sproles and Kendall (1986) were utilised to determine the decision-making style of the respondent. Responses from 390 respondents of 18 to 56 years of age were collected using random sampling techniques. Within the context, CSI generalisability was evaluated, and factors on decision-making traits accounted for 61.26% of the variance and range of eigenvalues between 1.49 to 4.42. Furthermore, a comparison was made with other studies to identify the differences and similarities of consumer decision-making styles across the population of four countries. For instance, the addition of new factors such as ' supply of goods', 'bandhs and blockade', ' infrastructure', 'organic product', etc. would help understand CDMS effectively. Being aware that Manipur is a landlocked state and that Chinese goods are widely available on the market, further research in view of local aspects can developed in CDMS to analyse consumer perception and marketing strategies.
    Keywords: consumer; factors; decision-making styles; comparison; India.
    DOI: 10.1504/IJMP.2024.10059984
     
  • Building e-loyalty through online banking features: mediating role of e-trust
    by Dana Kakeesh, Ghazi Alweshah, Noor Al-Maaitah, Lareine T. Abualsamen 
    Abstract: The banking sector is currently experiencing rapid technological advancement, which has prompted banks to shift their strategic focus towards online banking services to keep up with this global trend. Therefore, this study examines the role of online banking features on users’ electronic loyalty (e-loyalty), via the mediating role of electronic trust (e-trust). It provides empirical evidences that aid the banks to enhance customer relationship approach in acquiring new customers and maintaining their relationship with current ones. The researchers gathered data from a convenience sample of 335 clients of a major commercial bank in Jordan. The data was collected through web-based questionnaires as well as offline methods, utilising a self-administered survey. The collected data was then analysed using structural equation modelling. The study proposed a conceptual model based on three dimensions: information quality, interactivity, and ease of use. This model can be extended to enhance customer relationship approach in the banking industry. The results show a significant effect of online banking feature dimensions on e-loyalty in the banking industry. Findings also confirmed the significance of e-trust as a mediating variable.
    Keywords: online banking features; website features; information quality; InfoQ; interactivity; ease of use; EaseU; e-loyalty; electronic-loyalty; e-trust.
    DOI: 10.1504/IJMP.2025.10060640
     
  • How strategic vigilance influences on enhancing organizational effectiveness: the mediating role of strategic readiness
    by Mudaffer Hussein 
    Abstract: This study aims to explore the mediating role of strategic readiness in the relationship between strategic vigilance and organisational effectiveness and testing the study model in Iraqi industrial organisations. and the dissemination of the contents of strategic vigilance therein. A survey (44 items in the context of three major variables) was created to gather data and information from four firms for this purpose using a descriptive-analytical method. The study data was analysed using SPSS version 23. Our findings show that strategic vigilance through strategic readiness has a considerable impact on organisational effectiveness. When compared to the 36% coefficient of determination for the impact of strategic vigilance alone on organisational effectiveness, the percentage of the impact of strategic vigilance through strategic preparedness increased to 54.2%. This is one of the first studies to investigate the interdependence and mediating role of strategic readiness in improving organisational effectiveness.
    Keywords: strategic vigilance; strategic readiness; organisational effectiveness.
    DOI: 10.1504/IJMP.2025.10060678
     
  • Contemporaneous Relationship between Crypto Market and Stock Market
    by ANSHUL AGRAWAL 
    Abstract: This study examines the interconnection between the price of Bitcoin and the stock market prices of crude oil, DXY, gold, Nasdaq index, S&P 500 index, and TLT-bond by using ten-years worth of daily closing price data collected from the world wind database. During the study, the Granger causality block exogeneity test validates that there is a unidirectional relationship between Nasdaq to Bitcoin and Bitcoin to crude oil. The relationship between Bitcoin and S&P 500 index is bidirectional. Additionally, the quantile regression technique reveals that the S&P 500 index behaves like contrarian traders, whereas Nasdaq and crude oil stock are momentum traders. Nasdaq and crude oil are the most active traders at every quantile. DXY and TLT-bond are more active at upper and lower quantiles, S&P 500 is active only at upper quantiles, and gold is an active trader at lower quantiles. The findings of this study are immensely helpful for portfolio managers, investors, and traders to make investments and portfolio diversification decisions with limited risks.
    Keywords: Bitcoin; stock market; contrarian trader; momentum trader; quantile regression.
    DOI: 10.1504/IJMP.2025.10060706
     
  • Assessing the Mediating Role of Employee Reciprocity in the Link between Organizational Citizenship Behaviour and Key Job Attitudes   Order a copy of this article
    by Dia Zeglat, Fayiz Shrafat, Jassim Ahmad Al-Gasawneh 
    Abstract: The aim of this paper is to test the impact of organisational citizenship behaviour (OCB) on some key job attitudes that emerged in the service profit chain (SPC) model. To do so, this paper added employee reciprocity (EMREC) which emerged within the social exchange theory (SET) as a mediating factor. Empirical data was collected from 201 service companies using a cross-sectional approach. Smart PLS software was used to check data reliability and validity and to test hypotheses for paths using a structural equation modelling approach. The study findings support the key assumptions of the SPC model by confirming the direct impact of OCB on customer-oriented behaviour (COB) and employee retention (EMPRE). More importantly, this study supported the assumed role of employee reciprocity as a mediator in the link between OCB and some other key job attitudes.
    Keywords: service profit chain; SPC; social exchange theory; SET; organisational citizenship behaviour; employee reciprocity; customer-oriented behaviour; employee retention.
    DOI: 10.1504/IJMP.2025.10061357
     
  • Financial literacy and investment awareness of working individuals: Moderating role of risk tolerance   Order a copy of this article
    by Anjali Mandal, Ashish Saxena, Prashant Gupta, Vinod Bagar 
    Abstract: Money is evolving from a physical system to a digital transaction system. Making money is evolving as well. Investments in different avenues are proving to be successful in achieving financial stability. However, investing sensibly is more important than investing anywhere. Financial literacy is required to make a risk-free investment in products of new age. People who are financially literate can use a variety of financial goods and services effectively by evaluating the risks as well as rewards associated with them and then picking the items that are best well-matched to them. The current study aims to have a deeper understanding of the link between financial literacy and working-class investment awareness and the moderating role of risk tolerance in their relationships. Smart PLS is used to analyse a sample of 239 working adults from diverse sectors. The findings suggest that increased financial knowledge leads to better investing awareness. This study examines variables such as financial attitude, financial knowledge and financial behaviour, investing awareness and risk tolerance.
    Keywords: financial literacy; Smart PLS; investment awareness; financial behaviour; financial knowledge; risk tolerance; financial attitude.
    DOI: 10.1504/IJMP.2025.10061886
     
  • Does it make sense to manage people “diversely”? A scoping review on Human Resource Management Practices rooted in diversity   Order a copy of this article
    by Federica Testa, Federico Ceschel, Alessandro Hinna, Rocco Palumbo 
    Abstract: The effectiveness of diversity management relies on its interplay with human resource management practices. Although scholars and practitioners have attempted to unravel the nexus between diversity management and human resource management, extant scientific knowledge is scattered. The article takes steps to fill this gap, delivering a scoping review to map the debate about the interaction of diversity management and human resource management, summarising extant evidence and envisioning avenues for further development. Three electronic databases were queried to assemble relevant contributions. Drawing on an initial dataset of 2,555 records, we arranged a knowledge core of 94 articles. The scoping review enabled us to articulate the attributes that recruitment and selection, training, performance appraisal, and compensation should possess to boost work inclusiveness. Although most contributions address single human resource management practices, inclusiveness requires systematic action to orient people management towards the value of diversity. Future developments should elicit the determinants of an integrated diversity management approach, embedding human resource management in a comprehensive organisational strategy that recognises the distinctive contribution of diversity and inclusiveness to value generation.
    Keywords: diversity; diversity management; DM; human resource management practices; selection; recruitment; training; performance; compensation; inclusiveness.
    DOI: 10.1504/IJMP.2025.10062011
     
  • Environmental Performance in Higher Education and Green HRM: The Mediating Role of Organizational Citizenship Behavior   Order a copy of this article
    by Pankaj Agarwal, Rajesh Kumar Upadhyay, Anuj ., Kapil Ahalawat, Ravish Kukreti, Abdulla Akhtar 
    Abstract: This research prospect to scrutinise the role of GHRM on the HEI’s EP. Additionally, this probe also emphases on the mediating effect of OCBE on the above liaison. The paper pitch on a quantitative design using the convenience sampling approach by amassing the data through a structured questionnaire on 488 academicians presently employed in HEIs of Garhwal province of Uttarakhand state, India. The data were collected from January until April 2022. Study outcomes empirically showcase how GHRM lead to EP at a substantial level in HEI background. Further, results also demonstrate that OCBE mediates the liaison amid GHRM and EP. The direct impact amid GHRM and EP was shown to be substantial even when a mediating variable (OCBE) was present. The ingenuity of this study pervade the gap in how OCBE mediates the liaison of GHRM and EP in Higher education setting. The inference of the current research was proficient of corroborating the positive apprehensions of GHRM and OCBE for EP.
    Keywords: green human resource management; GHRM; organisation citizenship behaviour towards environment; OCBE; environment performance; EP; academicians; higher education institutions; HEIs.
    DOI: 10.1504/IJMP.2025.10062178
     
  • WORKPLACE ERGONOMICS & ITS INFLUENCE ON JOB PERFORMANCE WITH MEDIATING ROLE OF JOB SATISFACTION: AN INDIAN PERSPECTIVE   Order a copy of this article
    by Pankaj Agarwal, Rajesh Kumar Upadhyay, Akhilesh Sharma, Jitendra Chauhan, Kapil Ahalawat, Tilottama Singh, Veera Lakshmi 
    Abstract: The current study attempted to inspect the influence of workplace ergonomics (WE) and job satisfaction (JS) on job performance (JP). Besides, the study considered job satisfaction as a mediator to elaborate on the influence of workplace ergonomics on job performance. Data were gathered from 364 academicians who are working in Higher education Institutions of Uttarakhand state, India by using a survey questionnaire. Subsequently, the data were analysed by using the structural equation modelling technique. The study findings showed that WE and JS positively influenced JP. In addition, the results revealed a significant positive relationship between WE and JP. The results supported the mediator task of JS between the influences of WE on JP. The study was theoretically grounded on The Balance theory. The study added to the literature by providing evidence on how WE can serve as a booster to influence JP of academicians. Even in the presence of mediating variable (JS), the direct effect was found significant which means mediating effect is partial in nature. We discuss the theoretical contributions of this research and its practical implications for organisations.
    Keywords: workplace ergonomics; WE; job satisfaction; JS; job performance; JP; academicians; higher education institutions; HEIs.
    DOI: 10.1504/IJMP.2025.10062179
     
  • Buying Behavior and the Mediating Effect of Travel Intention for Homestay Tourism. An Empirical Study in Uttarakhand.   Order a copy of this article
    by Shyam Kapri, Anuj ., Ajay Sharma 
    Abstract: The purpose of this empirical study is to investigate the relationship between factors influencing the intention of homestay tourism and the buying behaviour of visitors. Located in India’s Northern State of Uttarakhand, this research is being placed. Many homestay operators struggled to keep their businesses afloat because of a dearth of tourists. Social media marketing, eWOM, and safety trust in the destination are all examined in this study to see whether they have an impact on travel intention for homestay tourism. This study used structural equation modelling to test the hypothesis using AMOS v21. The findings depict that all independent constructs significantly influence intention for homestay tourism which affects tourists buying behaviour. The findings of this study will be helpful for researchers, tourists, government, and related agencies for sustainability in the tourism industry.
    Keywords: social media marketing; SMM; electronic word of mouth; eWOM; safety trust on destination; STD; intention for homestay tourism; IHT; buying behaviour.
    DOI: 10.1504/IJMP.2025.10062648
     
  • Organisational climate and managerial performance: the mediating role of goal commitment   Order a copy of this article
    by Yousef L.S. Sabbah, Ruzita Jusoh, Suria Zainuddin 
    Abstract: This study empirically examines the role of organisational climate characterised by fairness, innovativeness, and affiliation in increasing managerial performance. Besides, this study also explores the role of budget goal commitment in mediating the relationship between organisational climate and managerial performance. A total of 178 questionnaire surveys were collected from managers at publicly listed companies in Jordan and analysed using Smart PLS. The findings reveal an insignificant positive relationship between organisational climate and managerial performance. This study also found that organisational climate has a positive and significant relationship with budget goal commitment, affecting managerial performance. Hence, goal commitment plays a fully mediating role in the relationship between organisational climate and managerial performance, indicating that organisational climate, directly and indirectly, influences managerial performance through goal commitment.
    Keywords: organisational climate; managerial performance; budget goal commitment; Jordan.
    DOI: 10.1504/IJMP.2024.10051845
     
  • Determinants of emotional brand attachment in casual dining restaurants   Order a copy of this article
    by Navneet Gera, Anjali Garg, Swati Rohatgi 
    Abstract: Frequent dine-out is the latest addition to the lifestyle, resulting in the tremendous growth and competition in the organised segment of the restaurant industry in India. Therefore, only rational factors are not enough for consumers to choose any brand. The concept of brand attachment can also play a crucial role in making consumers choose a particular brand of restaurants. This research aims at empirically examining and validating the antecedents of emotional brand attachment with reference to casual dining restaurants in Delhi-NCR. The research is descriptive and causal in nature. The sample population for the survey is selected through a convenient non-probability sampling method. Primary data is collected through a self-administered online questionnaire. The data is analysed through structured equation modelling approach via measurement and structural model to examine the positive effects of identified variables and emotional brand attachment. The study contributes to the existing literature by advancing the debate on emotional brand attachment and identifying its antecedents in casual dining restaurants.
    Keywords: emotional brand attachment; casual dining restaurant; brand experience; ideal self-congruency; service quality.
    DOI: 10.1504/IJMP.2024.10051846
     
  • The role of strategic scenarios in health security management: empirical evidence from Iraq in light of the COVID-19 pandemic   Order a copy of this article
    by Modaffer Ahmed Hussein 
    Abstract: The purpose of this research is to study the role of strategic scenarios in health security management as empirical evidence from Iraq in light of the COVID-19 pandemic. In addition to defining the health institutions' roles in the strategic scenario of health security and determining the level of technical and human preparations for workers in the Kirkuk health directorate through strategic scenarios, one optimistic and the other pessimistic, to confront the coronavirus, questionnaires were used to obtain data from 154 people for the study. The collected data was processed using SPSS software. The results of the research showed that the formulation of the pessimistic scenario had a greater impact on health security management than the optimistic scenario, and the study recommended the necessity of adopting strategic scenarios commensurate with the size of epidemics that could spread in the future in Iraq and the world.
    Keywords: strategic scenario; health security; coronavirus; COVID-19 pandemic.
    DOI: 10.1504/IJMP.2024.10051968
     
  • The effect of accounting practices on bankruptcy risk: evidence from MENA countries   Order a copy of this article
    by Anas Ghazalat 
    Abstract: This study emphasises the importance of researching the interaction effect of using earning management, accounting-conservatism, and tax-shelter over bankruptcy-risk in essentially unfamiliar, emerging markets and non-Western nations. The study analyses data of a sample of 4,878 observations covering the non-financial firms listed in the MENA countries in the period from 2011 until 2019. The results of the robust regression document indicate that earning management practice and tax-shelter proxy play a significant role in increasing the opportunity of bankruptcy risk. In contrast, high accounting conservatism practices were associated with a low level of bankruptcy risk. The nature of accounting practices differs as a result of the heading purpose of these practices which are associated with agency costs and management perspective, hence the effect on bankruptcy risk. These findings contribute to the evidence that the combination of various accounting theories (agency; positive and bankruptcy) will explain the effect of accounting practices on bankruptcy risk.
    Keywords: bankruptcy risk; accruals; discretionary accruals; tax-shelter; MENA countries.
    DOI: 10.1504/IJMP.2024.10052378
     
  • Determinants of retailer's satisfaction in emerging markets: an integrative SEM-neural network approach   Order a copy of this article
    by Swati Bhatnagar, Rajan Yadav 
    Abstract: The retailer is the final point of sales for brands. The performance of the retailer is a function of satisfaction the retailer derives from the trade relationships. The research framework developed to study the retailer-distributor relationship is a fusion of classical channel literature with prominent theories from behaviour-based approaches like power dependence theory and theory of relational norms. A hybrid technique of structural equation modelling (SEM) and neural network (NN) analysis is used for this cross-sectional study with a sample size of 201 grocery retailers in the fast moving consumer goods (FMCG) sector from National Capital Region of Delhi (Delhi NCR). The empirical findings of both SEM and NN reveal that fair treatment, domain issues and communication are major determinants of retailer's satisfaction. This study addresses one major void in channel literature by focusing on determinants of a retailer's satisfaction as there are very few studies which have empirically investigated this important channel relationship. It adds to the literature of relationship selling at the retailer level which has mostly been ignored, particularly in context of an emerging economy.
    Keywords: communication; dependence; distribution channels; fairness; neural networks; retailer; satisfaction.
    DOI: 10.1504/IJMP.2024.10062471