International Journal of Management and Enterprise Development (16 papers in press)

Regular Issues

• IPMA analysis of the digitalised SCOR models effect on customer satisfaction in Indian online merchandising: a mediating and moderating perspective  
  by Akhila Ramya Avula, I. S. Stephan Thangaiah  
  Abstract: This study aims to investigate the impact of digitalised SCOR model on customer satisfaction with the mediating role of digital supply chain capability and moderating role of customer expectation in Indias online merchandising context. The SCOR model, traditionally focused on optimising supply chain processes such as planning, sourcing, manufacturing, delivery, and returns, is significantly enhanced when integrated with digital technologies like artificial intelligence (AI), blockchain, and big data analytics. This quantitative study utilised a purposive sampling technique. The data collection process structured questionnaire method. The descriptive statistical analysis was done through SPSS. The hypothesis testing through smart pls. the findings demonstrate that SCOR model positively influences on customer satisfaction. Additionally, digital supply chain capability positively mediates the relationship between SCOR and customer satisfaction. Additionally, the moderating role of customer expectation illustrates how varying levels of customer demand across different segments and purchase categories influence the strength of the SCOR models impact on satisfaction. This study contributes to understanding the strategic importance of digitalised supply chain capabilities in fostering customer loyalty in Indias rapidly evolving online retail market.
  Keywords: digitalised SCOR model; DSCM; digital supply chain capability; DSCC; customer satisfaction; online merchandising; customer expectation; IPMA analysis.
  DOI: 10.1504/IJMED.2026.10070372
   
  
• Risk management in air cargo logistics: a bibliometric analysis  
  by Elifsu Petek, Yesim Deniz Ozkan-Ozen, Volkan Yavas 
  Abstract: Risk management is the key to efficiency and sustainability in many sectors. The supply chain and logistics processes are a set of activities at the intersection of many sectors. In this context, risk management in air cargo transportation, which is a part of supply chain processes, is a concept that requires attention because of the complexity of the system and unique complex structure of aviation. This study presents a comprehensive analysis of risk management strategies in air cargo logistics, incorporating a bibliometric approach to evaluate existing scholarly literature. By systematically reviewing publications in the field, this study identifies trends, key themes, and influential contributions related to risk mitigation in air cargo transportation. The analysis sheds light on the evolution of research, prominent authors, publication outlets, and emerging focus areas within the domain of air cargo logistics risk management. The findings of this study offer valuable insights for practitioners, policymakers, and researchers seeking to enhance risk management practices in the dynamic and complex landscape of air cargo logistics.
  Keywords: risk management; air cargo logistics; transportation risk; bibliometric analysis; air freight.
  DOI: 10.1504/IJMED.2026.10070811
   
  
• Servant leadership and organisational commitment in UAE-based work environments: do employee burnout and resilience play a role?  
  by Lama Blaique, Farzana Asad Mir 
  Abstract: Ensuring commitment from employees is one of the main challenges faced by organisations. Employees who are committed to their organisations facilitate better performance compared to those who are not. A leader’s behaviour can have a significant positive effect on employees’ attitudes and behaviours. Therefore, the purpose of this study is to investigate how a servant leadership style affects organisational commitment. This study uses the partial least square (PLS) approach to structural equation modelling to analyse a sample of 119 employees based in United Arab Emirates (UAE). Results show a positive relationship between servant leadership and organisational commitment. The results reveal that burnout mediates the relationship between servant leadership and organisational commitment, whereas, employee resilience acts as a mediator between servant leadership and burnout. However, the proposed serial mediation of employee resilience and burnout between the relationship of servant leadership and organisational commitment was not supported. The study expands the knowledge about the antecedents of organisational commitment, namely servant leadership, employee resilience and burnout and highlights the important role of burnout in studied relationships. The study helps organisations to recognise the importance of servant leadership style in shaping employee outcomes that lead to desired organisational objectives.
  Keywords: organisational commitment; OC; servant leadership; SL; employee resilience; employee burnout.
  DOI: 10.1504/IJMED.2026.10071210
   
  
• Synergistic impact of artificial intelligence service performance and employee engagement on enterprise development and job satisfaction  
  by D. Prema , Ragini  
  Abstract: This study integrates a unique service quality model with social exchange theory to examine how artificial intelligence service performance and employee engagement influence employee satisfaction. Specifically, it investigates the mediating role of employee engagement in the relationship between artificial intelligence service performance and employee satisfaction. Data were collected from 270 employees working in leading IT companies across Tamil Nadu, India, and analysed using Smart PLS. The findings highlight that artificial intelligence Services, responsiveness, reliability, empathy, and assurance positively contribute to both engagement and satisfaction. These results indicate that effectively leveraging these artificial intelligence services factors can significantly enhance employees’ job satisfaction. Consequently, this study provides practical insights for enterprises aiming to implement Artificial intelligence technologies strategically to boost employee satisfaction. Over time, Artificial intelligence, as demonstrated, will play a critical role in enhancing Human resource management and enterprise development.
  Keywords: artificial intelligence; employee engagement; employee satisfaction; AI-HRM; innovative work behaviour.
  DOI: 10.1504/IJMED.2026.10071505
   
  
• Cloud computing and organisational agility: explaining the mediating role of strategic alignment  
  by Khalid Ali Rababah 
  Abstract: Cloud computing has become a significant technology in businesses nowadays. This study investigated the mediating role of strategic alignment in the relationship between cloud computing adoption and organisational agility. Adopting a quantitative approach using the partial least squares method, data from 75 valid questionnaires were analysed. The findings support the idea that adopting cloud computing significantly enhances organisational agility, and that strategic alignment is an important driver and mediator in this relationship. The results revealed that cloud computing adoption and strategic alignment accounted for 56.2% of the variance in organisational agility. Therefore, organisations should invest in cloud technologies to increase their flexibility, scalability, and responsiveness. This can be accomplished by aligning IT capabilities with business strategies and utilising cloud-based analytics to drive business decisions. The study’s findings provide meaningful insights for organisations in the telecommunications sector in Jordan to navigate the digital age and remain competitive.
  Keywords: cloud computing; strategic alignment; organisational agility; telecommunications sector; Jordan; PLS method; Business.
  DOI: 10.1504/IJMED.2026.10071902
   
  
• Does inclusive leadership affect innovative work behaviour? The mediating role of organisational climate  
  by A. K. Subramani, Anjali Rai, N. Akbar Jan, A. Rahmath Nisha 
  Abstract: This study examines the interrelationships between inclusive leadership (IL), organizational climate (OC), and innovative work behaviour (IWB). Data were collected from 367 employees of South Indian IT companies, using a quantitative approach. The primary data were analysed using SPSS 25.0 and AMOS 23.0. There is a strong positive link between IL and IWB, indicating that leaders who promote diversity and inclusion tend to stimulate employees' innovativeness. In addition, OC plays an important role in this relationship, wherein the relationship between IL and innovation is amplified by a work environment that fosters trust, psychological safety, justice, and openness. This study stresses that IL skills should be developed, and that an environmental climate favourable to creative contribution ought to be created to foster employees’ creativity.
  Keywords: inclusive leadership; innovative work behaviour; IWB; organisational climate; information technology; creativity; innovation; diversity.
  DOI: 10.1504/IJMED.2026.10072143
   
  
• Content analysis of mission statements: insights of large and medium-sized enterprises  
  by Kristijan Breznik, Severina Kovacic 
  Abstract: This study applies a novel network analytics approach to the mission statements of Slovenian large and medium sized enterprises, addressing a critical underexplored context in the literature on strategic language and corporate identity. By mapping keyword frequency and co occurrence patterns, we identified keywords as growth, to provide, quality, service/product, and public image as the most salient terms. Among them growth functioning as the most central, unifying keyword. Our analysis further distilled the keywords network into six coherent thematic clusters, named as public image, philosophy, growth, customer, distinctive competence, and product/service, revealing a pronounced duality between internal operational priorities and external stakeholder engagement. The methodological approach not only enriches the theoretical discourse on mission statement content by uncovering hidden structural relationships, but also offers practical insights for managers seeking to align organisational narratives with strategic objectives.
  Keywords: mission statement; network analysis; content analysis; strategic management; cluster analysis; business strategy; strategic communication.
  DOI: 10.1504/IJMED.2026.10072294
   
  
• Evolution and trends in entrepreneurial ecosystems: a bibliometric exploration and future research agenda  
  by Sagar Kumar Behera, Rajeev Kumar Panda 
  Abstract: The entrepreneurial ecosystem (EE) area is growing remarkably due to the increasing prominence of startup culture, but the literature on EE remains fragmented. The study examines EE literature’s evolution and emerging trends through bibliometric analysis of 522 publications from 2006 to 2023. Key focus areas include publications, journals and authors trends, keyword co-occurrence, thematic categorization, and bibliographic coupling. Findings highlight significant growth in publications post-2015, with a growing emphasis on sustainability, resilience, and technology adoption. Prominent scholars such as Audretsch and influential Journals, including Small Business Economics, have played a pivotal role in shaping and advancing discussions on EE. Emerging themes, including sustainable entrepreneurship and digital platforms, are complemented by established areas such as dynamic capability, innovation systems, and entrepreneurial processes. Furthermore, study offers a roadmap for navigating literature on EE, providing policymakers and practitioners with valuable insights into characteristics that make ecosystems successful in supporting enterprise growth and development.
  Keywords: entrepreneur; entrepreneurship; entrepreneurial ecosystem; start-up ecosystem; bibliometric analysis.
  DOI: 10.1504/IJMED.2026.10072445
   
  
• Exploring the nexus of sustainability and entrepreneurship: a bibliometric study of green entrepreneurial orientation in SMEs  
  by M. Karthikeyan , R. Manigandan , V. Sasirekha  
  Abstract: This study explores the emerging trends of green entrepreneurial orientation through a comprehensive bibliometric analysis, aiming to provide a structured overview of the existing research landscape and identify key trends, themes, and research gaps. As environmental sustainability becomes increasingly critical in the business context, entrepreneurs are adapting their strategies to align with green principles. This paper utilises the Scopus database to retrieve all the documents and research about GEO that are accessible in the database from 1984 to 2024. In addition, the VOS viewer software is utilised to see the primary patterns. A total of 117 papers were retrieved from the Scopus database throughout the study period, utilising various keywords associated with the GEO. The analysis utilises sophisticated bibliometric approaches to visually represent the conceptual framework of GEO research, uncovering patterns of collaboration, theme groupings, and the progression of fundamental ideas throughout time. The results of this bibliometric analysis enhance the existing knowledge on green entrepreneurial orientation, providing academics, practitioners, and policymakers with a detailed comprehension of the current status of the area and new directions for further investigation.
  Keywords: green entrepreneurial orientation; GEO; bibliometric analysis; VOS viewer; literature review; sustainability.
  DOI: 10.1504/IJMED.2026.10072549
   
  
• The potential of utilising large language models in empowering start-ups to master risk management  
  by Pascal Renz, Johannes Martin, Michael Flad 
  Abstract: Entrepreneurs often grapple with managing risks inherent in innovation due to limited resources and the unpredictability of new ventures. Traditional risk management approaches require specialized expertise, time, and data -assets that startups lack. This paper explores how Large Language Models (LLMs) can enhance risk management processes for startups. By examining the four key phases of risk management, we assess the potential benefits of integrating LLM within this process. Based on a conceptual synthesis of literature, we illustrate, how LLMs could help overcome cognitive biases, identify risk patterns, streamline decision-making and enhance the development of risk mitigation strategies. While current limitations are acknowledged, we argue that LLMs might become essential tools for startups, enabling them to better manage the risks associated with innovation. Furthermore, we expand the current knowledge by providing a second, advanced framework for automated risk management based on interconnected LLM-bots.
  Keywords: risk management; artificial intelligence; large language models; LLMs.
  DOI: 10.1504/IJMED.2026.10072607
   
  
• Deconstructing the entrepreneurial orientation performance nexus: a mixed-methods mediation analysis  
  by Radwan Kharabsheh 
  Abstract: This study examines how entrepreneurial orientation (EO) influences firm performance by exploring the mediating roles of learning orientation (LO), reactive market orientation (RMO), proactive market orientation (PMO), and absorptive capacity (AC) among FMCG SMEs. Employing an explanatory sequential mixed-methods approach, the research integrates structural equation modelling of survey data from 250 firms with qualitative insights from focus group discussions. Results indicate that PMO and AC partially mediate the EOperformance relationship, while LO and RMO do not. The qualitative findings reveal that firms frequently rely on externally driven, experiential knowledge acquisition rather than formal learning structures. The studys original contribution lies in offering a context-sensitive mediation model that reframes how EO translates into performance, particularly under conditions of limited resources. By uncovering the practical mechanisms through which strategic orientations operate, the research advances theoretical understanding and guides firms toward more effective, market-engaged, and knowledge-integrating strategies that maximise the impact of entrepreneurial intent.
  Keywords: entrepreneurial orientation; EO; learning orientation; LO; proactive market orientation; PMO; reactive market orientation; RMO; absorptive capacity; AC.
  DOI: 10.1504/IJMED.2026.10073045
   
  
• Exploring the impact of influencer marketing strategies on sustainability in the fashion industry  
  by Ramesh Palisetty, Shailaja S. Konek, Veena Ishwarappa Bhavikatti, Rajesh Vemula, Omnamasivaya Boddeda, Sony S. Hiremath 
  Abstract: Social media's explosive expansion has forced firms to rethink their marketing tactics to communicate with a wider range of customers by providing value and enabling two-way dialogue. Influencers may contribute to increasing brand awareness and giving value to companies when they work with brands and the appropriate target audience. This study aims to evaluate the influence of source credibility dimensions such as trustworthiness, attractiveness, and perceived expertise on consumer attitudes toward fashion influencers and to assess how these attitudes impact consumers' intentions to make purchases and provide recommendations. Also, determine the direct impacts of source credibility on these purchase and recommendation intentions. The research includes 342 individuals who follow a famous fashion influencer in India by using the convenient sampling method. Hierarchical regression analysis has been performed on data using SPSS. The outcome of the study shows the effect of trustworthiness and perceived expertise on attitudes toward influencers in the fashion industry.
  Keywords: influencer marketing; sustainable fashion; source credibility; consumer intentions; attitudes; fashion industry.
  DOI: 10.1504/IJMED.2025.10070777
   
  
• Assessing the impact of compensation management in enhancing employee loyalty among Gen Z through PLS predict analysis: having organisational learning culture as a mediator with special reference to the Indian IT industry  
  by A. Shakti Priya, B. Prabu Christopher 
  Abstract: Involuntary attrition and layoffs in the global IT sector adversely impact Generation Z's employability, primarily due to their limited work experience. This research applies social exchange theory to examine how organisational learning culture (OLC) influences the relationship between compensation management (CM) practices and employee loyalty (EL) among Generation Z in India's IT sector, addressing the research gap in existing literature with this demographic context. The study, involving 293 respondents in tier 1 cities, reveals that a 1% increase in CM directly influences EL by 0.34% and indirectly by 0.27%, with OLC as a mediator. The total effect of CM on EL, mediated through OLC, is enhanced by 0.61%. The findings suggest that companies can strengthen compensation structures and learning environments by providing both monetary and non-monetary incentives aligned with Generation Z's career goals. Implementing coaching and mentoring programs can further build connections, alleviate anxiety, and boost employee loyalty and performance.
  Keywords: organisational learning culture; OLC; compensation management; employee loyalty; social exchange theory; SET; Generation Z; IT industry; PLS predict.
  DOI: 10.1504/IJMED.2025.10070060
   
  
• Analysing the influence of entrepreneurship on entrepreneurship intention: a moderating effect of atychiphobia (fear of failure)  
  by Oswin Aganda Anaba, Benjamin Azembila Asunka, Emmanuel Caesar Ayamba, Christopher Akaligang, Benjamin Adongo 
  Abstract: This study looked into how the dimensions of entrepreneurship and atychiphobia affect entrepreneurial intention in a startup-friendly environment. The survey was conducted among owners and managers of small businesses. A total of 246 survey responses were used for the analysis. The variables were measured using a 7-point Likert scale. The moderating effect of atychiphobia was validated by dividing it into three dimensions: phobia of financial loss, phobia of psychological loss, and phobia of career loss. As a result, proactiveness and risk-taking were found to be positively significant in relation to entrepreneurial intention, however innovativeness was not significant. The correlation between the variables was relatively high. The findings suggested that the dimensions of atychiphobia (phobia of financial loss, phobia of psychological loss, and phobia of career loss) had no moderating effect between entrepreneurial orientation and entrepreneurial intention. Policy implications were therefore suggested based on the study findings.
  Keywords: entrepreneurship orientation; EO; entrepreneurship; atychiphobia; entrepreneurial intention; EI; moderation effect.
  DOI: 10.1504/IJMED.2025.10070143
   
  
• Immigrant and entrepreneurial dynamics in institutional trust  
  by Ella Gurevich, Nonna Kushnirovich 
  Abstract: This study explores the relationship between immigration, employment type (entrepreneurship vs. salaried work), and institutional trust, focusing on immigrant entrepreneurs in Israel. Using data from the 2022 Israeli Social Survey (N = 6,501), the findings reveal that immigrants generally exhibit higher institutional trust than native-born individuals, though this trust diminishes over time. Entrepreneurs, regardless of origin, report the lowest trust levels, likely due to more frequent interactions with regulatory institutions. Among immigrant entrepreneurs, the positive effect of immigration counterbalances the negative effect of entrepreneurship. Possible explanations include different reference points for the immigrants as well as their initial idealisation of host-country institutions. On the negative side are accumulated frustrations with bureaucratic systems. The study contributes to the literature on entrepreneurship, institutional trust, and immigration, particularly regarding immigrants' adaptation. The study offers insights for policymakers aiming to strengthen civic participation and trust among immigrants, fostering a more inclusive and stable society.
  Keywords: entrepreneurs; immigrants; trust in institutions; political efficacy.
  DOI: 10.1504/IJMED.2025.10070272
   
  
• The impact of intrinsic motivation on creative performance: exploring the mediation of creative self-efficacy and psychological capital  
  by M. Vijayalakshmi, A.K. Subramani, R. Durai Pandian 
  Abstract: This study aims to contribute to the body of knowledge on creativity by developing a conceptual framework that draws on the relationships between intrinsic motivation (IM), creative performance (CP), psychological capital (PC), and creative self-efficacy (CSE). It was carried out by examining via parallel mediation. A quantitative cross-sectional research approach was employed to investigate the impact of all constructs with 414 nurses using a structured questionnaire via e-mail. SmartPLS v. 4.1.0.6 was employed for data analysis. The CFA results were taken for the measurement model by calculating the CB-SEM algorithm and the bootstrapping was calculated to find the structural model effects. The hypothesis results confirmed the significant positive direct effect between IM and CP. Further, it is also proved that IM has a significant indirect effect on CP through the parallel partial mediation of both CSE and PC of nurses in healthcare centres.
  Keywords: intrinsic motivation; creative performance; creative self-efficacy; CSE; psychological capital; organisational psychology; metropolitan cities.
  DOI: 10.1504/IJMED.2025.10070679