Forthcoming and Online First Articles

International Journal of Information Systems and Management

International Journal of Information Systems and Management (IJISAM)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Information Systems and Management (One paper in press)

Regular Issues

  • Optimising Organisational E-Marketing Efforts: Lessons from the Foraging Paridigm?   Order a copy of this article
    by Emmanuel Adu-Mensah  
    Abstract: This study explores how businesses can optimise their e-marketing efforts by drawing parallels from the Optimal Foraging Theory (OFT) and Information Foraging Theory (IFT). OFT, widely applied across fields, predicts animal behavior in food-seeking, inspiring insights into technology optimisation. IFT extends this concept to digital information seeking, where users, referred to as 'informavores' make decisions on information exploration, site navigation, and search termination. This paper connects these theories to e-marketing, investigating how firms can use foraging traits to enhance customer outreach and conversion. It introduces a conceptual model for testing, offering rich insights and suggestions for practical application. Again, the study has created "Customavore" as designated vocabulary representing a hypothetical firm that strategically applies insights from foraging theories to its e-marketing endeavour, aiming to achieve maximum results in terms of customer acquisition, engagement, and conversion. This research extends foraging principles to a broader business audience and provides directions for future studies, emphasising the evolving potential of the customer foraging model.
    Keywords: E-Marketing; Optimal Foraging; Customavore; Information Foraging; Customer Foraging Model.
    DOI: 10.1504/IJISAM.2025.10070378
     

 

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