International Journal of Behavioural and Healthcare Research
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International Journal of Behavioural and Healthcare Research (4 papers in press)
Short-term (private) gains at the cost of long-term (public) benefits: child labour in bidi factories of Bangladesh by Syed Mahbubur Rahman, Monowar Hossein, Md. Shahedul Alam, Md. Hasan Shahriar, Imtiaj Rasul, A.B.M. Zubair Abstract: Child labour deprives children from their usual childhood activities. International conventions strictly restrict children from working in hazardous occupations like bidi production. Bidi factory employment is considered one of the most serious 38 listed hazardous jobs in Bangladesh. Hence, the study aimed at investigating child labour situation in bidi factories in the northern part of Bangladesh. The study followed qualitative research design in an interpretive approach to deduce the phenomena. Observation was the tool to explore working condition inside the factory, along with group discussion, key informant interview and in-depth interview. Four cases were also studied. This study has found that number of actual child labour in bidi factories in Bangladesh is inconclusive; however, around 50-70% of the labours are children. The family, due to poverty, and tobacco industry for financial benefit directly and indirectly are responsible for abundant child labour in bidi factories. Long-term benefits from the children are likely if only the children are raised and nurtured properly. Implementation of laws, measures to reduce demand and supply of bidi and awareness among families are required to reduce the number of child labour. Child impact analysis and longitudinal research may be carried further to analyze the changes in the career of a child when grown up. Keywords: Child labour; Bidi industry; Bangladesh; Case study.
Using the Health Belief Model in Social Marketing for Cholera Prevention
by Ernest Yaw Tweneboah-Koduah, Nkukpornu Atsu, Raphael Odoom Abstract: The application of social marketing has achieved profound success in health-related areas, social vices and environmental concerns in both developed and developing country contexts. The purpose of this paper is to understand behavioural change in cholera prevention using the Health Belief Model (HBM) in social marketing from a developing country context. The study collected data from 250 respondents in Accra. Reliability and validity analyses were conducted on the data, followed by Exploratory Factor Analysis (EFA) in SPSS, followed by Confirmatory Factor Analysis (CFA) in AMOS version 22. Following the preliminary analyses, the data was subjected to Multiple Regression analysis to test the hypothesised relationships proposed in the model. The study found that, among the constructs of the HBM, perceived susceptibility, perceived barriers, cues to action and self-efficacy are statistically significant in explaining peoples behaviour towards cholera prevention. This study has contributed significantly to social marketing literature by applying the HBM in social marketing on cholera prevention in the Ghanaian context.
Keywords: Social marketing; Health Belief Model; Cholera Prevention; Ghana.
Guest-Centric Technology Innovations at Slimming Centres by Hasliza Hassan, Muhammad Sabbir Rahman, Abu Bakar Sade Abstract: Slimming centres are one of the places commonly considered by people who wish to reshape their body figure, especially women. These slimming centres use technology innovations as a medium to provide slimming treatments to the guests. This research examines the behavioural intention of the guests to experience the technology innovations in Malaysian slimming centres. Primary data were collected through a survey questionnaire handed to those guests who had experienced or were currently experiencing the technology innovations in slimming centres. For confirmatory factor analysis and structural equation modelling, 308 data were used. The performance expectancy and facilitating conditions are the key influencing behavioural intentions for the guests to experience the technology innovations at slimming centres. On reflection, the effort expectancy and social influence do not directly encourage the guests to experience the slimming treatment. A high standard of performance expectancy and facilitating conditions that could be provided by the slimming centres encourage the guests to try and continuously experience the services provided. These two criteria should be the pillars to market the technology innovations of the slimming centres. This research has identified the main behavioural intentions for the guests to experience the technology innovations in slimming centres. Keywords: behavioural intention; bodyweight; consumer behaviour; slimming centre; technology innovation.
Diabetes Knowledge and Self-Care Activities among Tuberculosis Patients with Diabetes in Malaysia by Siti Rohana Ahmad, Wan Mohd Zahiruddin Wan Mohammad, Nor Azwany Yaacob, Mat Zuki Jaeb, Zalmizy Hussin Abstract: Good glycaemic control is known to have an effect on TB treatment success. This study aimed to describe the sociodemographic and clinical profile, diabetes knowledge and diabetes self-care activities among diabetes patients being treated for TB disease and examine how does their diabetes self-care activities related to blood glucose control. A cross-sectional study involving 97 TB patients with diabetes undergoing treatment of TB in the 27 public TB treatment centres in Kelantan, Malaysia was conducted from 1st May 2017 to 30th June 2017. Diabetes knowledge and self-care activities were assessed using questionnaires. The mean diabetes knowledge and diabetes self-care score were low, 6.89 Keywords: Tuberculosis; diabetes; diabetes self-care activities; Malaysia. DOI: 10.1504/IJBHR.2018.10018165