International Journal of Bibliometrics in Business and Management (12 papers in press)

Regular Issues

• Intellectual Evolution and Emerging Research Frontiers in Sustainable Dairy Supply Chain Management: A PRISMA-Based Bibliometric Review  
  by Rajeev Kumar 
  Abstract: This study examines the intellectual evolution, key themes, and emerging research areas in Sustainable Dairy Supply Chain Management (SDSCM) through a bibliometric and systematic review of global literature. Data from 76 Scopus-indexed publications (20022025) were analyzed using VOSviewer and Biblioshiny through citation, co-citation, keyword co-occurrence, and scientific production analyses. Findings indicate rapid growth in SDSCM research after 2017, with Germany, Italy, the USA, and China as leading contributors, while the Journal of Cleaner Production emerged as a major publication source. Core themes include sustainability, supply chains, traceability, and food systems, whereas AI, blockchain, and IoT represent emerging research directions. The study highlights increasing interdisciplinary integration and the role of technology-driven sustainable practices in enhancing transparency, resilience, efficiency, and food safety in dairy supply chains, offering valuable insights for researchers, managers, and policymakers.
  Keywords: Sustainability; Bibliometric analysis; Systematic mapping; Supply Chain Management; Dairy.
  DOI: 10.1504/IJBBM.2026.10080930
   
  
• Deciphering the Dynamics of Academic Publication Trends in Behavioral Finance: A Bibliometric Analysis  
  by Rumysa Nabi, Ajaz Ul Islam 
  Abstract: The study presents the bibliometric insights into the research published in the area of behavioural finance. There has been a notable increase in academic contributions to behavioural finance in recent years. By examining different behavioural dimensions and their interplay in influencing financial decisions, this study analyses the current bibliometric parameters of journals, indicating a significant increase in academic contributions and dimensions within the domain of investigation. The results indicate a significant increase in the prominence of behavioural finance, as demonstrated by an increase in output and citations, suggesting a substantial contribution to financial decision-making. The dataset of 431 articles from the Scopus database identifies key contributions through performance analysis of authors, nations, institutions, and journals, while network analysis examines the conceptual and social structure of the research domain. The bibliometric analysis reveals prominent writers, such as Michael J. Seiler and Rangan Gupta, as well as cooperative endeavours, worldwide contributions, and themes related to investor sentiment, herding, behavioural finance, and overconfidence.
  Keywords: Behavioral finance; Journal of behavioral finance; Bibliometric analysis; Financial Decision making; Investor behavior; Network Analysis; Academic Contributions,Investor sentiments; Herding.
  DOI: 10.1504/IJBBM.2026.10081403
   
  
• Sustainable supply chain practices in electronics sector: a systematic literature review and bibliometric analysis  
  by Sania Khan, Salma Ahmed 
  Abstract: Sustainability has gained prominence in recent years, drawing interest from academics. The majority of the available studies focused on a single strategy In order to improve comprehension of the body of literature, this study conducted a thorough review that included bibliometric analysis and a systematic literature review (SLR) The Scopus database covering the years 20042024 was used in the investigation 47 articles published in 34 peer-reviewed international publications were included. Additionally, network maps were created using VOS viewer software. The study's findings reveal insightful patterns derived from various analytical techniques, including citation analysis, co-authorship analysis, co-citation and keyword co-occurrence analysis. The results offered valuable insights into the nature and scope of sustainable supply chain practices within the electronics sector, highlighting publication trends, highly cited works, prolific authors, contributing countries, and leading journals. Additionally, the study identified research gaps that can inform and shape future investigations in the field.
  Keywords: sustainable supply chain management practicest; sustainable supply chain management of electronics industry; electronics industry; systematic literature review; bibliometric analysis; and VOS viewer.
  DOI: 10.1504/IJBBM.2026.10081446
   
  
• Bibliometric Insights into Influencer Marketing: Analysing the State of the Field  
  by Dhun -, Hamendra Kumar Dangi 
  Abstract: At present, marketers around the world are increasingly shifting their focus towards influencer marketing. This topic has gained considerable attention from academicians as a field of research. The present study aims to provide a comprehensive review of the available literature on influencer marketing. For this, a rigorous method, bibliometric analysis, has been conducted on 1867 documents extracted from the Scopus database from 2008 to 2025. Biblioshiny and VOSviewer software have been utilised for data analysis. The current study incorporates the performance analysis and science mapping techniques of bibliometrics. The performance analysis indicates the contributions of six research constituents (Document, Author, Source, Country, Institution, and Keyword). Science mapping provides deeper insights into the domain's conceptual and intellectual knowledge structures. This study is expected to help future scholars understand the current state of the literature and identify ways to advance research in the influencer marketing domain.
  Keywords: Bibliometric Analysis; Influencer Marketing; Performance Analysis; SMI; Social Media Influencers; Influencers; Opinion Leadership; Science Mapping.
  DOI: 10.1504/IJBBM.2026.10081504
   
  
• Mapping the Evolution of Electronic Customer Relationship Management (E-CRM) Research: A Bibliometric Analysis  
  by Anupreet Kaur Mokha  
  Abstract: Electronic customer relationship management (E-CRM) has become a key area linking marketing, information systems, and service management. However, existing research remains fragmented across disciplines, limiting cumulative knowledge development. This study addresses the gap by analysing 251 Scopus-indexed journal articles published between 2001 and 2025 using bibliometric techniques and VOSviewer. It examines publication trends, leading journals and authors, country collaborations, thematic evolution, and industry applications. Findings show steady growth in E-CRM research, shifting from implementation-focused studies to experience-driven, engagement-oriented, and analytics-based approaches. The banking and retail sectors dominate, while healthcare, education, and public services remain underexplored. By integrating dispersed research streams, the study provides a structured overview of E-CRMs intellectual development and highlights key thematic and contextual gaps. It contributes by consolidating existing knowledge and offering directions for future theory building and cross-industry empirical research.
  Keywords: Electronic customer relationship management; E-CRM; CRM; bibliometric analysis; Scopus database; VOSviewer.
  DOI: 10.1504/IJBBM.2026.10081544
   
  
• MAPPING THE RELEVANCE OF IPO PRICING: A BIBLIOMETRIC PERSPECTIVE  
  by Nidhi Sharma, Vikash Mishra 
  Abstract: IPO is a very important stage in a companys life. It has attracted many researchers. They study different aspects of IPOs. The success of IPOs affects the stability of financial markets. To study IPOs after the 2008 structural break, this study used bibliometric analysis. It looked at 508 articles from Scopus from 2008 to 2025. Methods like co-citation and bibliographic coupling were used. VOSviewer and Biblioshiny were employed for data analysis and visualisation. This paper determines the key characteristics of the literature base such as the most prestigious journals, highly cited papers, foremost authors, and subject under study along with item topics. The findings show that IPO pricing is an important and growing research area. It includes finance, economics, and policy studies. The study further indicates that research collaboration is global. But some regions have more publications and higher impact. The study also points to future research areas. These include sustainability factors, technological changes, and institutional changes affecting IPO pricing.
  Keywords: Bibliometric analysis; Initial public offering (IPO); Pricing; Scopus; Vosviewer.
  DOI: 10.1504/IJBBM.2026.10081545
   
  
• Pathways to innovation 4.0 in manufacturing: a bibliometric review and future research agenda  
  by Dilip Kushwaha, Faisal Talib 
  Abstract: Although Industry 4.0 technologies are increasingly adopted, the digital transformation within manufacturing companies remains limited. This highlights the necessity for Manufacturing Innovation 4.0 to boost sustainable competitiveness. This study provides a systematic review and mapping of the intellectual landscape of Manufacturing Innovation 4.0 research using Biblioshiny and VOSviewer. The results identify six key enablers of the Manufacturing Innovation 4.0 pathway and reveal five clusters in the collaboration network that capture current themes and emerging topics. Using a thematic map based on density and centrality, the study categorises principal themes, their structure, and their evolution within the field, as well as knowledge gaps. Based on these insights, five future research directions and related questions are suggested to promote both theoretical and empirical studies. It provides a solid knowledge base and strategic insights for researchers, practitioners, and policymakers seeking to boost digital innovation in manufacturing organisations.
  Keywords: authors keywords analysis; bibliometric analysis; citation analysis; Industry 4.0; Innovation 4.0; Manufacturing Innovation 4.0; systematic literature review; SLR; thematic map.
  DOI: 10.1504/IJBBM.2026.10081568
   
  
• Trends of environment, social, and governance integration strategies in the global context: A bibliometric analysis  
  by Naga Pillada, Sangeetha Rangasamy 
  Abstract: This study explores key metrics related to authorship, references, source citations, and the various tenets of environment, social, and governance (ESG) strategies - specifically focusing on ESG investing and lending within a global context. By analysing 484 articles collected from the Dimensions database over the period 20132023, this research identifies current trends and highlights research gaps. Bibliometric analysis, conducted using Biblioshiny and VOSviewer, examines factors such as authorship, citation networks, affiliations, and word frequency. The analysis reveals that emerging economies, such as India, hold significant potential for ESG-related research, while the United States and European countries dominate the volume of publications in this domain. Furthermore, the study identifies three critical areas for future research: economic development, investment, and carbon dioxide management. This research also emphasises the importance of fostering climate-sensitive investment opportunities and developing regulatory policies to support ESG integration. Through bibliometric analysis, this study provides valuable insights into the global research landscape of ESG strategies, offering a foundation for future research directions and contributing to the broader discourse on sustainable development.
  Keywords: ESG strategy; lending; investing; sustainable development; ESG metrics.
  DOI: 10.1504/IJBBM.2026.10081583
   
  
• Employer branding: a comprehensive literature review using bibliometric analysis  
  by Himanshu Singh, Deep Shree 
  Abstract: Employer branding has evolved into a crucial tool for organisations aiming to attract, engage, and retain talent in today’s dynamic workforce landscape. This study offers a comprehensive literature review on employer branding using bibliometric analysis from 1996 to 2023. By integrating data from Scopus and Web of Science, it identifies influential authors, institutions, and countries, while revealing trends, core themes, and emerging areas within employer branding research. The findings underscore the importance of concepts like employee engagement, internal branding, and CSR, showcasing employer branding as a vital strategy for organisational success. Employer branding has transitioned from a nascent concept to a strategic imperative in modern HR management. By offering a holistic view of its evolution and current state, this study provides valuable guidance for academics and practitioners seeking to advance their understanding and application of employer branding in today’s competitive talent landscape.
  Keywords: employer branding; bibliometric analysis; employee engagement; corporate social responsibility; CSR; digital strategies.
  DOI: 10.1504/IJBBM.2026.10081628
   
  
• Social media marketing and brand equity: a bibliometric and network analysis using Scopus data  
  by Monika Devi, Preeti Devi 
  Abstract: This study examines the intersection of social media marketing and brand equity between 2011-2024. Based on 135 articles published in 91 Scopus-indexed journals and provide systematic depiction of the intellectual organisation, research performance and thematic development of this fast-growing sphere. It uses bibliometric and network analysis procedures, such as co-citation and co-word analysis, which was executed with Biblioshiny. This allows identify the most influential publications, authors, journals as well as the influential research themes. The results indicate that the production of research increased consistently and it can be concluded that more attention is given to consumer engagement, brand communities, word-of-mouth and platform-related social media strategies as the most influential contributors to brand equity. Furthermore, the review highlights major theoretical foundations, emerging themes, and underexplored research areas. Finally, this research contributes to theory development and provides practical information to researchers, practitioners, policy-makers, which apply digital branding and digital marketing communication strategies.
  Keywords: brand equity; social media marketing; digital branding; marketing communications; consumer engagement; bibliometric analysis.
  DOI: 10.1504/IJBBM.2026.10081669
   
  
• Machine Learning Approaches for Portfolio Optimisation: A Bibliometric Review  
  by Shafaque Naaz, MOHD KAIF ALI, Mohammed Afzal, Mohd Shamim Ansari 
  Abstract: Machine learning can handle complex, vast data and respond to changing market conditions. It also helps to maximize risk-return trade-offs. This has led to an increased interest in research on portfolio optimization. Machine learning provides more automation and more accurate predictions, which translates into better investment performance and decision making. This paper performs a bibliometric analysis to investigate recent trends in portfolio optimization with machine learning. It uses the Biblioshiny R package to analyze 459 publications. The documents were sourced from the Scopus and Web of Science databases published between 2015 and 2024. Publications show an annual growth rate of 48.29%. The paper also identifies the key trends, influential publications, prominent authors, institutional contributions worldwide, highly contributing nations and the collaboration network. The result of this study will provide a conceptual framework and a roadmap for future research.
  Keywords: Portfolio Optimization; Portfolio Selection; Machine Learning; Deep Learning; Bibliometric Analysis.
  DOI: 10.1504/IJBBM.2026.10081869
   
  
• Assessment of Multicriteria Decision-Making Model (MCDM): Methodological Concept, Cross-Disciplinary Applications, Current Trends, and Challenges  
  by Durga Prasad Chapagai 
  Abstract: Multicriteria Decision-Making (MCDM) models provide a framework for decision support systems and have expanded significantly in research domains. The study provides a conceptual outline of MCDM, its cross-disciplinary applications, and current trends, using Bibliometric Assessment (BA). The study finds that authors from Asian Countries, such as India, China, Iran, and Taiwan, have predominantly published MCDM literature over the past decade. Sustainability, Expert Systems with Applications, Mathematics, and Energies are the most reputable journal sources for MCDM publications. MCDM literature is primarily based on science and technology, followed by technology, decision-making, and engineering, with other social sciences and management accounting for a minimal share. The study also identifies constraints on MCDM methods in the research field and outlines suggestions for future research.
  Keywords: Bibliometric; Cross-Disciplinary Applications; MCDM; Multi-Attributes Decision-Making,.