Forthcoming and Online First Articles

International Journal of Agriculture Innovation, Technology and Globalisation

International Journal of Agriculture Innovation, Technology and Globalisation (IJAITG)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Agriculture Innovation, Technology and Globalisation (One paper in press)

Regular Issues

  • Developing business models for agritourism in Vietnam using service design approach   Order a copy of this article
    by Luu Van Thong Trac, Thi Trang Thanh Nguyen, Chen-Fa Wu 
    Abstract: Vietnam has faced internal migration and a shortage of young labourers in agriculture, prompting the government to encourage entrepreneurship and rural revitalisation. Agritourism has emerged to promote rural development by combining farming with commercial tourism. However, improving customer satisfaction and repeat visits could be enhanced for agritourism in Vietnam. This research aims to develop a service design framework for agritourism in An Giang province, Mekong Delta, to contribute to rural revitalisation. The study identifies customer touchpoints, tourist motivations, and expectations and employs service design to create an innovative agritourism model. Results emphasise the importance of detailed information, authentic experiences, and personalised follow-up strategies. By carefully designing and addressing each touchpoint, agritourism in the Mekong Delta can attract more visitors, stimulate economic growth, and preserve local culture.
    Keywords: rural revitalisation; agritourism; service touchpoints; Mekong Delta.
    DOI: 10.1504/IJAITG.2025.10071329
     

 

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