International Journal of Agriculture Innovation, Technology and Globalisation
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International Journal of Agriculture Innovation, Technology and Globalisation (5 papers in press)
Spatio-Temporal Analysis of Land use and Land cover change in the Cocoa Belt of Ondo State, Southwestern Nigeria. by Emmanuel Dada Abstract: The study evaluates land use and land cover changes in the cocoa belt of Ondo State being the most suitable belt for cocoa cultivation in Nigeria. Time series of satellite imageries from Landsat-7 ETM+ and Landsat-8 OLI covering year 2000 and 2015 were used. The imageries were classified into six themes of cocoa plantation, settlement, water body, light forest and grassland, forest, and bar surface and rock outcrop. The analyses revealed total land area of 997,714 hectares, cocoa plantations land area increased by 10.3% in 2015 from 2000. Forest land use increased by 6.3% in 2015 from year 2000, water body reduced by 0.1% between 2000 and 2015, settlement land use increased by 3% between 2000 and 2015, light forest and grassland area reduced by 10.4% between 2000 and 2015 and 9.1% reduction in bar surface and rock outcrop land use between 2000 and 2015 respectively. Keywords: satellite imagery; land use and land cover change; area of land. DOI: 10.1504/IJAITG.2019.10024542
A review of advertising management and its impact on consumer behaviour by Oluwabunmi A. Falebita, Christopher F. Ogunlusi, Adeniyi T. Adetunji Abstract: This study seeks to answer the question of whether advertising influences consumer behaviour in terms of their choices and purchases. To achieve this, a review of a total of 67 local and international articles was conducted. The method is based on retrospective non-experimental research design. Findings demonstrate that, though the relationship between advertising and consumer behaviour is sometimes unpredictable, it is predominantly positive, as shown by about 84% of the total number of articles reviewed. This paper concludes that the influence of advertising on consumer behaviour is still very subjective, and cannot be generalised. The interrelationship is determined by a number of factors, such as the type of advertising being used, the nature of the product under study, sex, age, level of education, religiosity, to mention a few. This study is useful to marketers and advertisers as well as researchers willing to conduct further studies on the subject. Keywords: advertising management; consumer behaviour; relationship; review. DOI: 10.1504/IJAITG.2020.10029084
Charcoal production and soil fertility status in savannah derivative ecological zone of Nigeria by Abiodun Daniel Olabode, Olayiwola Omofoyewa Abstract: Charcoal burning is one of the common practices in most of the rural areas of Nigeria. This study considers feedback effect of charcoal burning on physical and chemical soil properties with a view to examining status of soil nutrient in Saki, Oyo State, Nigeria. Ten composite soil samples were collected from each demarcated quadrats (5 m Keywords: charcoal production; soil fertility; savanna zone; soil; fire; Nigeria. DOI: 10.1504/IJAITG.2020.10031628
Provision of custom hiring service of mini-combine harvester for paddy harvesting: an experimental evidence from Bangladesh by Md. Kamrul Hasan, Md. Rostom Ali, Chayan Kumer Saha, Md. Monjurul Alam, Mohammad Saidur Rahman Abstract: This research work was carried out to determine economic parameter of mini-combine harvester for paddy harvesting operation as custom hiring services (CHS) in Bangladesh. For determining economic parameter, four study areas were selected and several experiments were conducted during harvesting of Aman-2016, Boro-2017, Aman-2017 and Boro-2018 paddy at Khulna, Barisal, Noakhali and Patuakhali districts of Bangladesh using a mini-combine harvester. The BCR for the mini-combine harvester is 1.52 which indicates the high profit of this hiring service. The payback period of mini-combine harvester was determined as 2.41 year. The break-even point of mini combine harvester is 9.24 ha. The mini-combine harvester will run on fully profit basis if it can be used after that minimum ha. There is a great opportunity to use a mini-combine harvester through CHS by a local service provider (LSP) and custom-hire entrepreneur to avoid initial investment. Keywords: mini-combine harvester; paddy; custom hiring service; CHS; economic parameter. DOI: 10.1504/IJAITG.2020.10032170
Impact of ICT and use of social media on supply chain of horticultural crops in India: structural equation and predictive modelling approach by K. Arekar, R. Jain Abstract: The objective of this research is to identify the impact of the adoption of information and communication technology (ICT), accesses of the information, availability, awareness, perceived usefulness, challenges, willingness to pay, reliability of the information available on the ICT and social media sites used by the farmers in India. The primary data collected from the three districts of Maharashtra, viz. Kolhapur, Nagpur, and Amaravati. Structural Equation Modelling (SEM) approach was used to understand the impact of all the factors of the supply chain of horticulture crops in India with the usage of ICT and social media sites and the further predictive model is also used to forecast the probability of the farmers to use the ICT and social media sites in the future. The study reveals that there is positive impact of availability, challenges and reliability and negative impact of adoption and awareness on the usage of ICT by the farmers. Keywords: supply chain; horticultural crops; information and communication technology; ICT; logistics model. DOI: 10.1504/IJAITG.2020.10032566