International Journal of Agriculture Innovation, Technology and Globalisation
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International Journal of Agriculture Innovation, Technology and Globalisation (2 papers in press)
Spatio-Temporal Analysis of Land use and Land cover change in the Cocoa Belt of Ondo State, Southwestern Nigeria. by Emmanuel Dada Abstract: The study evaluates land use and land cover changes in the cocoa belt of Ondo State being the most suitable belt for cocoa cultivation in Nigeria. Time series of satellite imageries from Landsat-7 ETM+ and Landsat-8 OLI covering year 2000 and 2015 were used. The imageries were classified into six themes of cocoa plantation, settlement, water body, light forest and grassland, forest, and bar surface and rock outcrop. The analyses revealed total land area of 997,714 hectares, cocoa plantations land area increased by 10.3% in 2015 from 2000. Forest land use increased by 6.3% in 2015 from year 2000, water body reduced by 0.1% between 2000 and 2015, settlement land use increased by 3% between 2000 and 2015, light forest and grassland area reduced by 10.4% between 2000 and 2015 and 9.1% reduction in bar surface and rock outcrop land use between 2000 and 2015 respectively. Keywords: satellite imagery; land use and land cover change; area of land. DOI: 10.1504/IJAITG.2019.10024542
A review of advertising management and its impact on consumer behaviour by Oluwabunmi A. Falebita, Christopher F. Ogunlusi, Adeniyi T. Adetunji Abstract: This study seeks to answer the question of whether advertising influences consumer behaviour in terms of their choices and purchases. To achieve this, a review of a total of 67 local and international articles was conducted. The method is based on retrospective non-experimental research design. Findings demonstrate that, though the relationship between advertising and consumer behaviour is sometimes unpredictable, it is predominantly positive, as shown by about 84% of the total number of articles reviewed. This paper concludes that the influence of advertising on consumer behaviour is still very subjective, and cannot be generalised. The interrelationship is determined by a number of factors, such as the type of advertising being used, the nature of the product under study, sex, age, level of education, religiosity, to mention a few. This study is useful to marketers and advertisers as well as researchers willing to conduct further studies on the subject. Keywords: advertising management; consumer behaviour; relationship; review. DOI: 10.1504/IJAITG.2020.10029084