International Journal of Economics and Business Research (3 papers in press)

Regular Issues

• Open Access

  The role of social network governance in shaping advertising and business practices in the UAE ( Free Full-text Access )

  by Ahmad Aljumah, Mohammed T. Nuseir, Ghaleb A. El Refae 
  Abstract: The current research examines the outcomes of self-regulation in the social media industry, government directives on social network sites, and extensive laws for general economic utility on the advertising and trade of different business entities in the United Arab Emirates (UAE). This study also examines how social media power mediates the relationships between government regulation, industry self-regulation, and complete rules for commerce, marketing, and public utility in different business communities in the UAE. Both SmartPLS and questionnaires were employed in this study to examine the data collected from the respondents. The data were collected through questionnaires distributed to business entities operating in the UAE, with 757 valid responses obtained from corporate representatives across multiple industries. The findings show a clear correlation between the advertising and trade of various business entities in the UAE and self-regulation of the industry, government directives, and inclusive regulations for public utilities. The findings also showed that social media power mediates relationships between government regulation, industry self-regulation, comprehensive general economy utility rules, and advertising and trade operations of diverse commercial operations in the United Arab Emirates. This study assists regulators in formulating rules on the influence, power, and regulation of social media.
  Keywords: industry self-regulation; networks links; marketing and commerce; government regulation; social media power; detailed regulations for public utility; UAE.
  DOI: 10.1504/IJEBR.2026.10077476
   
  

• Open Access

  Insight into e-commerce adoption among culinary MSMEs: integrating TAM, TPB, and sentiment evidence ( Free Full-text Access )

  by Siti Hajar Komariah, Asep Mulyana, Rita Komaladewi, Yunizar Yunizar 
  Abstract: This study examines e-commerce adoption among culinary micro, small, and medium enterprises (MSMEs) in Bandung Raya, Indonesia, through a behavioural entrepreneurship perspective by integrating the technology acceptance model (TAM), the theory of planned behaviour (TPB), and sentiment evidence from MSME owners. Using survey data from 303 business owners and partial least squares structural equation modelling (PLS-SEM), the study investigates how cognitive, social, and control mechanisms shape the translation of behavioural intention into actual digital behaviour. The findings show that perceived ease of use, attitude, subjective norms, and perceived behavioural control significantly influence behavioural intention, which in turn predicts actual e-commerce adoption. Perceived behavioural control also directly affects behaviour, indicating a dual path adoption mechanism. Exploratory sentiment analysis of open-ended responses complements these results by indicating that adoption experiences are shaped by perceived usability, capability constraints, and social support, reinforcing the intention-behaviour enactment perspective in resource-constrained MSME settings. The study contributes to the behavioural entrepreneurship literature by positioning MSME digital adoption as an intention-behaviour transformation process rather than merely a technology acceptance outcome. Practically, the findings inform policymakers and platform providers in designing interventions that improve usability, strengthen digital capability, and reduce structural barriers to adoption.
  Keywords: E-commerce adoption; culinary MSMEs; technology acceptance model; TAM; theory of planned behaviour; TPB; behavioural intention.
  DOI: 10.1504/IJEBR.2026.10077737
   
  

• Open Access

  Management practices and chronotype: the impact on productivity parameters of Greek SMEs ( Free Full-text Access )

  by Vasilios Tzimas, Andreas Efstathiades 
  Abstract: Chronotype is a crucial factor in mental strength, sleep, health, and performance. It is responsible for various periodic activities in the human body. Sleep is essential for the body's daily cycle, and short or disturbed sleep can lead to poor performance, memory, and motivation. Understanding biorhythms is essential for productivity, as the circadian system synchronises biological, physical, and behavioural rhythms. This research aimed to assess SMEs’ productivity through proper management practices and chronotype using a quantitative cross-sectional method. The study targeted Greek SMEs with a sample of 400 employees, using a purpose-designed questionnaire measuring innovation, leadership, motivation, change, chronotype, and productivity factors. Findings clearly indicate that chronotype-based management provides SMEs a strategic advantage by diminishing fatigue and improving productivity and employee well-being. Moreover, organisations should adopt flexible scheduling, improve employee motivation and innovation, strengthen leadership skills, and proactively manage change to improve overall performance.
  Keywords: chronotype; productivity; SME; management practices; innovation; leadership; change; motivation.
  DOI: 10.1504/IJEBR.2026.10077738