Calls for papers

 

International Journal of Revenue Management

 

Special Issue on: "Revenue Management in Practice: The Execution of Optimal Solutions"

Guest Editor: Frederick H. deB. Harris, Wake Forest University, USA

The general theme of this Special Issue of IJRM is to highlight those advances in economic, marketing, and strategic analysis and IT implementation required to support the effective execution of optimal revenue management solutions.

New capabilities to implement differential pricing and inventory control at the product line level (for example, the origin-destination level in airlines) have triggered additional requirements for subtle and complex analyses of target customer segments. This special issue explores the linkage between information obtained by detailed internal analyses using economic, marketing and strategic conceptual frameworks and the implementation of revenue management optimal solutions.

Subject Coverage
Subject coverage of the special issue includes, but is not limited to:

• Customer relationship management
• Consumer behaviour and demand analysis
• Branding, segmentation and channel management
• Strategic challenges in RM-intensive industries
• Supply chain and demand management
• Enterprise resource planning
• Business processes and RM
• Case studies on revenue management implementation
• Forecasting to support logistics management
• Differential and dynamic pricing
• Database/data warehouse roles in RM
• Data mining and business intelligence
• Information technology to support RM
• Decision support systems and expert system interfaces
• Economics of revenue management
• Capacity planning and RM execution
• Strategic alliances to support revenue management
• Organisation change and RM
• RM performance measurement and evaluation

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page

Important Dates

Full paper due : 15 March 2007

Notification of status of paper : 15 April 2007

Notification of acceptance and Review Results : 15 May 2007

Final version of paper due : 1 June 2007