Calls for papers


International Journal of Sport Management and Marketing
International Journal of Sport Management and Marketing


Special Issue on: "Consumer Behaviour and Trends in Sports Services"

Guest Editors:
Prof. Jose Bonal and Dr. Álvaro Fernández-Luna, Universidad Europea de Madrid, Spain

The aim of this special issue it is to explore what are the keys on consumers behaviour on the different areas of sport services such as amateur events, leisure & sports services, sport tourism, etc.

To have a deeper knowledge about what drives consumers into their sport choices will help sport organizations to elaborate adequate strategic and marketing planning at present and future campaigns.

Subject Coverage
Suitable topics include, but are not limited, to the following:

  • Events Costumer Behaviour
  • Events Management
  • Sport & Leisure Management
  • Fan Engagement
  • Academies Management
  • Clubs Management
  • Sports Marketing Management
  • Sponsorship Efficiency
  • Fitness Centres Management

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper has been completely re-written and if appropriate written permissions have been obtained from any copyright holders of the original paper).

All papers are refereed through a peer review process.

All papers must be submitted online. To submit a paper, please read our Submitting articles page.

Important Dates

Manuscripts due by: 31 May, 2020

Notification to authors: 15 October, 2020

Final versions due by: 31 October, 2020