Calls for papers


International Journal of Sport Management and Marketing
International Journal of Sport Management and Marketing


Special Issue on: "Consumer Behaviour in Sports Tourism, Recreation and Leisure"

Guest Editors:
Dr. Kirstin Hallmann, German Sport University Cologne, Germany
Prof. Raija Kompula, University of Eastern Finland, Finland
Prof. Jürg Stettler, Lucerne University of Applied Sciences and Arts, Switzerland

Consumers have changed their behaviour. Consumption goes beyond need fulfillment and is linked to identity, social relations, perceptions and images (Ehrnrooth & Grönroos, 2013). One area which has received considerable attention is hedonic consumption, which refers to multisensory and emotive aspects of consumers' experiences (Hirschman & Holbrook, 1982). The notion of hedonic consumption (based on 'Hedonia', a subjective experience of pleasure; Waterman, 2008) is often linked to experiences since they provide opportunities to build identities and strive to accomplish desires and dreams (Mehmetoglu & Engen, 2011). Sport tourism, recreation and leisure offer opportunities for these experiences. (Sports) events also provide a space for experiences and generate numerous forms of impacts for the spectators and residents alike (Hover, Dijk, Breedveld, van Eekeren, & Slender, 2016). Whereas hedonia refers to pleasure, eudaimonia refers to quality of life and subjective experiences of rightness and are centeredness in one’s action (Waterman, 2008). This represents another important area of consumer behaviour.

A second area which is dominating the discourse is sustainable consumption, which is a vast field as it can refer to social and environmental issues and to the entire consumption process or one step in the consumption process (Peattie & Collins, 2009). The identification of an attitude-behaviour gap relating to sustainable tourism (Juvan & Dolnicar, 2014) helps to understand heterogeneous consumers’ sustainable behaviour in different leisure activities. There is a strong need for research in this area for sports tourism, recreation and leisure to understand consumers and provide hands-on practical implications for sports tourism and leisure organisations.

The aim of this special issue to present high-quality research and/or theory-driven conceptual frameworks relating to these forms of consumption in sports tourism, recreation and leisure. This call covers a broad range of topics focusing on hedonic consumption and sustainable consumption.

Ehrnrooth, H., & Grönroos, C. (2013). The hybrid consumer: exploring hybrid consumption behaviour. Management Decision, 51(9), 1793-1820. doi:10.1108/MD-12-2012-0867
Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic Consumption: Emerging Concepts, Methods and Propositions. Journal of Marketing, 46(3), 92-101.
Hover, P., Dijk, B., Breedveld, K., van Eekeren, F., & Slender, H. (2016). Creating social impact with sport events. Utrecht: Mulier Institute & Utrecht University.
Juvan, E., & Dolnicar, S. (2014). The attitude–behaviour gap in sustainable tourism. Annals of Tourism Research, 48, 76-95. doi:
Mehmetoglu, M., & Engen, M. (2011). Pine and Gilmore's Concept of Experience Economy and Its Dimensions: An Empirical Examination in Tourism. Journal of Quality Assurance in Hospitality & Tourism, 12(4), 237-255. doi:10.1080/1528008X.2011.541847
Peattie, K., & Collins, A. (2009). Guest editorial: perspectives on sustainable consumption. International Journal of Consumer Studies, 33(2), 107-112. doi:10.1111/j.1470-6431.2009.00758.x
Waterman, A. S. (2008). Reconsidering happiness: a eudaimonist's perspective. The Journal of Positive Psychology, 3(4), 234-252. doi:10.1080/17439760802303002

Subject Coverage
Suitable topics include, but are not limited, to the following:

  • Creating consumer experiences in sports, leisure and tourism settings
  • Effects of using multi-sensory marketing in sports, leisure and tourism
  • Sports/sports tourism/leisure consumption and quality of life
  • Green sport events
  • Sustainability as value for sports tourism
  • 'Green' consumers pursuing sport tourism: who are they?

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper has been completely re-written and if appropriate written permissions have been obtained from any copyright holders of the original paper).

All papers are refereed through a peer review process.

All papers must be submitted online. To submit a paper, please read our Submitting articles page.

Important Dates

Abstracts to be sent to anytime until 30 September, 2020

Manuscripts due (via online submissions system) by: 30 November, 2020

Notification to authors: 28 February, 2021

Revisions due by: 15 April, 2021

Notification to authors (round 2): 15 May, 2021

Final versions due by: 30 June, 2021