Calls for papers


International Journal of Internet Marketing and Advertising
International Journal of Internet Marketing and Advertising


Special Issue on: “Experimental Research in e-Marketing”

Guest Editors: David R. Fortin, University of Canterbury, New Zealand
Paul W. Ballantine, University of Auckland, New Zealand

Several studies in the field of e-marketing have relied on survey research or limited observations of consumer/user/viewer behaviour to draw limited conclusions in non-controlled environments. The purpose of this special issue is to uncover research studies where conditions of exposure have been manipulated under the strict requirements of the experimental method, using either lab settings or active online sites and storefronts.

Authors are encouraged to submit empirical manuscripts that use the experimental method to either test existing theories or assist in theory building in the broad area of electronic marketing. Interdisciplinary research is also encouraged.

Subject Coverage
Any topic that addresses the impact of advertising, marketing, communication or interface design in e-marketing settings is appropriate for this special issue, with particular emphasis placed on empirical research, using the experimental method. Suggested topics may include but are not limited to:
  • Product placement and/or sponsorships within web environments
  • Factors affecting the effectiveness of online auctions
  • Tracking of advertising effectiveness by format, design and/or locationv
  • Transfer of effective reach and frequency levels in an online environment
  • Effects of levels of interactivity and vividness of an advertisement
  • Impact of search agents on the final buying decision
  • Consumer buying experience with retail settings online (decision process, purchase experience)
  • Consumer perception of web interfaces, across segments and cultures
  • Consumer responses to legal and ethical issues surrounding security and privacy
  • Advertising effectiveness and consumer tracking
  • Branding effects and advertising
  • Loyalty and revisits to web sites
  • Children and advertising response
Authors are welcome to address a wide range of questions associated with these themes. For example, the impact of electronic search agents, the emergence of new forms of intermediation, and the massive polarisation of peer-to-peer marketplaces would all be relevant subjects for further investigation. Interested authors may contact the special issue editors directly for feedback on the suitability of their proposed topic.

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Submission of Papers web-page.

Important Dates

Due date for manuscript submissions: 15 January, 2007

Outcomes of first-round reviews are sent to authors of all papers. Papers requiring revision will be given six weeks turnaround time: 15 March, 2007

Due date for resubmission of papers requiring revisions. Second-round reviews begin and may last up to six weeks: 1 May, 2007

Outcomes of second-round reviews are sent to authors of resubmitted papers: 15 June, 2007

Due date for authors to submit properly formatted copies of accepted papers: 31 July, 2007