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International Journal of Chinese Culture and Management
International Journal of Chinese Culture and Management


Special Issue on: "China’s Cultural Development and Management: Strategic Objectives and Achievable Paths"

Guest Editor: Jingyuan Zhao, Harbin Institute of Technology, China

With the advent of the era of the global knowledge-based economy and China's entry into the WTO, the culture and information industries will become two of the new rising industries of the 21st century in China. As early as the October 2000, the concept of the cultural industry was used for the first time in an official document of the Central adopted by the Fifth Plenary Session of the Fifteenth Party Central Committee on "National Economic and Social Development: 10th Five-Year Plan", putting forward the tasks and requirements in terms of improving the policies of the cultural industry, enhancing the establishment and management of a cultural market, and pushing ahead with cultural industry development. The report of the Sixteenth National Party Congress of China clearly presents the necessity and urgency of China’s culture industry development, and claims that the development of a cultural industry is an important way to enrich social culture, meet spiritual and cultural need of people under the condition of a socialist market economy, and should improve cultural industrial policy, support China’s cultural industry development and enhance overall competitiveness of China cultural industry.

The Seventh National Party Congress of China raises cultural development to a new level. Chinese President Hu Jintao mentions in the report of the Seventh National Party Congress that the great development and great prosperity of China’s culture should be promoted to put the culture construction in a very important position from the overall situation and strategic perspective. Culture has become an important resource of national cohesion and creativity, and an important factor of comprehensive national competitiveness.

China is a country which is rich in cultural resources. China has huge potential in the development of cultural industry. Although the China’s cultural industry has developed rapidly in recent years, there is still a wide gap between China and the developed countries. The current hot topic of China’s cultural development and management is strategic objectives and achievable paths. It is worth studying and exploring how to build a cultural system, how to build a public cultural service system - including a cultural facilities system, institution security system, financial support system - how to promote the development of cultural industry - including the policies of the cultural industry, development mechanisms, structural optimisation, investment and financial policies - how to protect cultural heritage, how to enlarge international cultural exchange, etc.

This special issue brings together academics, practitioners, researchers, and aims to deliver a reference edition for all those interested in strategic objectives and achievable paths of China’s cultural development to foster conditions conducive to promote China’s cultural development and management.

Subject Coverage
Topics include, but are not limited to, the following:
  • Culture management and mechanisms
  • Cultural industry chain and extension strategy
  • Cultural industry clusters and zones
  • Human resource management and training
  • Construction of rural culture
  • Digital technology and web technology
  • Branding, marketing and strategic management
  • Cultural tourism and creativity
  • Intellectual property, trademark registration
  • Internationalisation of China's cultural industry
  • Protection of cultural heritage
  • Government policies
  • Case study

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page

Important Dates

Deadline for Submissions: March 1, 2009