Title: The role of social media in collective learning

Authors: Khalid Abdul Wahid; Wan Saiful 'Azzam Wan Ismail; Haruthai Numprasertchai

Addresses: Faculty of Information Management, Universiti Teknologi MARA (UiTM), Bukit Ilmu, 18500 Machang, Kelantan, Malaysia ' Faculty of Computer and Mathematical Science, Universiti Teknologi MARA (UiTM), Bukit Ilmu, 18500 Machang, Kelantan, Malaysia ' Faculty of Business Administration, Kasetsart University, Ngamwongwan Road, Lad Yao, Chatuchak, Bangkok 10900, Thailand

Abstract: In the first decade of the 21st century, e-learning has become one of the key factors in the revolution of learning process. E-learning combines modern interactive learning methods with knowledge management methods that provide better evaluation of knowledge. Social media, as one of ICT tools, has brought revolutionary new ways of interacting, participating, cooperating and collaborating which involve users generating content and connecting with people through a 'many-to-many', rather than the traditional 'one-to-many', communication approach. However, collective learning using social media among higher institution students has not been given much attention especially within a Malaysian context. Therefore, the main purpose of this study is to investigate the acceptance of social media in learning among higher institution students. Data from 359 students were collected from both science and technology and social science clusters at Universiti Teknologi MARA (UiTM). Data was analysed using SmartPLS. The result showed that all antecedents of technology acceptance which included performance expectancy, effort expectancy and facilitating condition have positive significant effect on collective learning except social influence.

Keywords: collective learning; effort expectancy; social influence; facilitating conditions; performance expectancy; social media.

DOI: 10.1504/IJIL.2019.099981

International Journal of Innovation and Learning, 2019 Vol.25 No.4, pp.363 - 376

Received: 09 Feb 2018
Accepted: 24 Jul 2018

Published online: 03 Jun 2019 *

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