Title: Effects of employee training on job satisfaction outcomes among sport ticket sellers

Authors: Nels Popp; Jason Simmons; Chad McEvoy

Addresses: Department of Exercise and Sport Science, University of North Carolina, Campus Box 8700, Chapel Hill, NC 27599, USA ' School of Human Services, University of Cincinnati, Teachers-Dyer Complex, Cincinnati, OH 45211, USA ' Department of Kinesiology and Physical Education, Northern Illinois University, Anderson Hall 221, DeKalb, IL 60115, USA

Abstract: As the primary revenue generators for sports organisations, salespeople play a critical role in the sport industry. Research regarding salesperson effectiveness and well-being, however, is scant within the sport management literature, and little has been empirically investigated related to the salesperson's role in sport organisations. The purpose of this study is to examine the relationship between sales training on both job satisfaction and turnover intent measures among professional sellers within sport organisations. No significant differences were found between the amount of initial sales training received and measures of job satisfaction and intent to leave the organisation. Significant differences were found, however, on two measures of on-going sales training (amount and quality) with both job satisfaction and turnover intent. The findings suggest a relationship between training and occupational satisfaction, which has important managerial implications as sport sales positions traditionally have a high rate of job turnover.

Keywords: sales management; training; job satisfaction; turnover.

DOI: 10.1504/IJSMM.2019.099781

International Journal of Sport Management and Marketing, 2019 Vol.19 No.3/4, pp.147 - 160

Received: 12 May 2017
Accepted: 07 Oct 2017

Published online: 16 May 2019 *

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