Title: An analysis of the preferences of the elderly in relation to retail stores

Authors: Evandro Luiz Lopes; Eduardo Garcia

Addresses: Universidade Nove de Julho, Rua Deputado Salvador Julianelli, s/n – 1° andar, Barra Funda – São Paulo/SP, ZIP: 01156-080, Brazil; Universidade Federal de São Paulo, Rua Angélica, 100 – 3º andar, Sala 303, Jardim das Flores Osasco/SP, ZIP: 06110-295, Brazil ' Universidade Nove de Julho, Rua Deputado Salvador Julianelli, s/n – 1° andar, Barra Funda – São Paulo/SP, ZIP: 01156-080, Brazil

Abstract: The world population is aging and this phenomenon is a reality in Brazil as well. Nevertheless, there is a gap in the academic studies on consumer preference in the elderly. Thus, this paper examined what attributes are most important for retailers to have to maintain the loyalty of this group of consumers. Through two focus groups we generated a list of 44 attributes relevant to retailers. We then surveyed 615 consumers over 60 years of age and found that the dimensions service and assortment management (comprised of management prices and products) could explain 47% of the sample loyalty. Alternatively, attributes related to internal and external structure of the store were not significant in the model that was analysed by means of structural equation modelling.

Keywords: elderly; retail; loyalty; attributes; consumer.

DOI: 10.1504/IJBEM.2019.097465

International Journal of Business and Emerging Markets, 2019 Vol.11 No.1, pp.52 - 72

Received: 04 Jan 2018
Accepted: 23 Jun 2018
Published online: 23 Jan 2019 *

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