Title: New trends in luxury goods consumptions: a cross-cultural analysis

Authors: Adriana Calvelli; Chiara Cannavale; Clara Bassano; Elena Laurenza

Addresses: Department of Management and Quantitative Studies, University of Naples 'Parthenope', Italy ' Department of Management and Quantitative Studies, University of Naples 'Parthenope', Italy ' Department of Management and Quantitative Studies, University of Naples 'Parthenope', Italy ' Department of Management and Quantitative Studies, University of Naples 'Parthenope', Italy

Abstract: Luxury is a very subjective concept, strictly connected to the values and assumptions people use to orientate their choices and behaviours. Values are concepts or beliefs, which refer to desirable states or behaviours and are used as standards or criteria to select or evaluate behaviour and events (Schwartz, 1994). They influence individuals' perceptions and choices, and this happens both at an individual and at a collective level. Our study is a working progress paper as a first attempt to investigate the effects of cultural values on the demand of luxury goods, to answer the following questions: Does consumers' perception of luxury goods vary across countries? Does culture affect this perception?

Keywords: luxury goods; luxury perceptions; consumer purchase behaviour; culture; materialism; hedonism.

DOI: 10.1504/IJBG.2019.097390

International Journal of Business and Globalisation, 2019 Vol.22 No.1, pp.74 - 90

Received: 30 Jan 2017
Accepted: 15 May 2017
Published online: 21 Jan 2019 *

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