International Journal of Business and Globalisation (IJBG)

International Journal of Business and Globalisation

2019 Vol.22 No.1

Special Issue on: Innovations and New Frontiers for International Marketing and Management

Guest Editors: Dr. Claudia E. Henninger and Dr. Daniella Ryding


Pages Title and author(s)
4-17Cost of equity capital in small and medium sized private companies: theoretical considerations and empirical and case-study's results concerning SMEs in southwest Germany
Bernd Britzelmaier
DOI: 10.1504/IJBG.2019.10009401
18-36Industrial development in North Africa: a comparative analysis for the period 2004-2012
Jaime Moll De Alba
DOI: 10.1504/IJBG.2019.10009402
37-52Communicating sustainability practices and values: a case study approach of a micro-organisation in the UK
Panayiota J. Alevizou; Claudia E. Henninger; Chloe Spinks
DOI: 10.1504/IJBG.2019.10009403
53-73Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content
Delia Vazquez; Jenny Cheung; Xiangran Wu
DOI: 10.1504/IJBG.2019.10009404
74-90New trends in luxury goods consumptions: a cross-cultural analysis
Adriana Calvelli; Chiara Cannavale; Clara Bassano; Elena Laurenza
DOI: 10.1504/IJBG.2019.10009405
91-109The effects of rebranding on customer-based brand equity
Marta Blazquez; Kurt Mattich; Claudia E. Henninger; Eva Helberger
DOI: 10.1504/IJBG.2019.10009406
110-126International flagship stores: an exploration of store atmospherics and their influence on purchase behaviour
Marta Blazquez; Rosy Boardman; Luyu Xu
DOI: 10.1504/IJBG.2019.10009408
127-142Examining corresponding project management and change management roles in practice
Katalin Pádár; Zoltán Sebestyén; Béla Pataki
DOI: 10.1504/IJBG.2019.10009409