Authors: Kenneth David Strang
Addresses: College of Management and Technology, Walden University, WWW Research, 820 SR9 Unit 20 Box 4715, 640 Bay Rd., Queensbury, 12804 NY, USA
Abstract: We live in a globalised context due to internet communications and computing technology. Given the false or misleading information provided by some information service providers, there may be a rising distrust of internet-based material. In this paper, the goal was to evaluate the distrust of internet material, using a social demographic theoretical lens. The results of the study were fascinating, because the distrust for social media was higher than other internet communications. Males distrusted internet communications more than females. In contrast, American Indian and black females trusted internet communications more than males. The results of this study should generalise to marketing discipline practitioners such as new business product/service development and also to national policy makers.
Keywords: trust management; internet distrust; survey; social culture; consumer behaviour.
International Journal of Trust Management in Computing and Communications, 2018 Vol.4 No.2, pp.95 - 110
Received: 06 Jan 2018
Accepted: 27 Mar 2018
Published online: 09 Oct 2018 *