Title: In quest of gold: Olympic Gold Quest

Authors: Siddhartha Kumar Rastogi

Addresses: Faculty Block B-101, Indian Institute of Management Indore, Rau-Pithampur Road, Indore, 453331 MP, India

Abstract: Olympic Gold Quest (OGQ) is a unique organisation from India due to its aim and structure. The aim of the organisation is to win gold medals for India in the Summer Olympics as well as in other international tournaments of repute. However, it does not represent any government agency, is privately held and promoted and earns no revenue through its activities except goodwill. Since the government agencies have proven to be a failure as far as India's international sporting performance is concerned, OGQ represents a unique experiment. The present paper studies the origin, the evolution, the challenges, and the first decade of its existence. There are various sports management and leadership insights. Given an emerging economy aspect, the case is also relevant for drawing policy lessons for government agencies for better sports performance management.

Keywords: Summer Olympics; gold medal; sports management; private promotion; Indian sports.

DOI: 10.1504/IJSMM.2018.095227

International Journal of Sport Management and Marketing, 2018 Vol.18 No.6, pp.501 - 514

Accepted: 22 Aug 2017
Published online: 06 Aug 2018 *

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