Title: Prioritising product development strategies based on supply chain flexibility using multiple attribute decision making: the case of Esfahan Steel Company

Authors: Arash Shahin; Dariush Mohamadi; Mehdi Nazari

Addresses: Department of Management, University of Isfahan, Hezarjarib St., 81746-73441 Isfahan, Iran ' Department of Management, University of Isfahan, Hezarjarib St., 81746-73441 Isfahan, Iran ' Department of Management, University of Isfahan, Hezarjarib St., 81746-73441 Isfahan, Iran

Abstract: The aim of this paper is to determine the priorities of product development strategies with respect to its supply chain flexibility in Esfahan Steel Co. For this purpose, attributes of supply chain flexibility have been extracted from literature and investigated in Esfahan Steel Co. Their weights have been calculated using multiple attribute decision making (MADM) techniques. Finally, product development strategies have been prioritised. According to the findings, the four priorities included the production of special rolled products, the production of special alloy steel ingots, the production of wide flange beam (size 24-30) and the production of rails strategies, respectively.

Keywords: supply chain flexibility; product development strategy; multi-attribute decision making; Esfahan Steel Company.

DOI: 10.1504/IJSOM.2018.094184

International Journal of Services and Operations Management, 2018 Vol.31 No.1, pp.77 - 97

Received: 04 Jun 2016
Accepted: 12 Nov 2016
Published online: 22 Aug 2018 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article