Title: Islamic marketing practice as a panacea to social marketing criticism

Authors: Mohammad Mominul Islam

Addresses: EXIM Bank Agricultural University Bangladesh, Sagor Tower, Holding No-69-69/1, Boro Indara Moor, Chapainawabganj, 6300, Bangladesh

Abstract: This paper aims to resolve few social marketing criticisms through the teaching of the Holy Qur'an safeguarding Islamic marketing from future challenges. Secondary data on normative ethics and marketing literature have been put together exploring a qualitative research approach. Social marketing criticisms, for instance, harmful products must be modified with halal and lawful offerings, conventional higher pricing has to be converted into interest (usury) less Islamic pricing, higher profit earning of the channel members must be checked through a justified place, and presenting naked or semi-naked models in marketing promotion as cultural pollution needs to be stopped emphasising product's benefits. Thus, Islamic marketers can adhere to the Quranic verses in developing theories resolving the present social marketing challenges.

Keywords: halal; Islamic marketing; marketing mix; social marketing; marketing criticisms; religion; The Holy Qur'an.

DOI: 10.1504/IJIMB.2018.094080

International Journal of Islamic Marketing and Branding, 2018 Vol.3 No.2, pp.104 - 115

Received: 19 Jan 2018
Accepted: 23 Mar 2018

Published online: 08 Aug 2018 *

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