Title: Media value methodology and global sport industries: football versus Formula One

Authors: Pedro Garcia-del-Barrio

Addresses: Universitat Internacional de Catalunya – UIC Barcelona, Carrer Immaculada 22, 08017 Barcelona, Spain

Abstract: This paper evaluates intangible talent in two global industries of sports: European professional football and Formula One. We apply the MERIT approach (methodology for the evaluation and rating of intangible talent) to evaluate - through media value ratings - sport talent and economic contribution of Formula One drivers and football players. Individual media value appraisals jointly capture the infield and outfield skills of individuals. By aggregating individual ratings, we are able to rank in terms of media value football clubs and racing teams; and to establish a hierarchy among sporting competitions. The empirical analysis is made on large databases from worldwide media sources and internet sites. The paper gives insights on managerial issues, as it permits predicting the future career development and economic perspectives of sportsmen. It also applies regression techniques to examine behavioural interindustries differences concerning the relationship between sport performance, media visibility and economic revenues.

Keywords: media value; sport performance; sponsorship; global sports; entertainment industries.

DOI: 10.1504/IJSMM.2018.091757

International Journal of Sport Management and Marketing, 2018 Vol.18 No.3, pp.241 - 266

Received: 15 Mar 2016
Accepted: 15 Dec 2016
Published online: 15 May 2018 *

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