Title: Market structure and enterprise competitiveness: strategic choices facing China's organic food industry

Authors: Wang Dezhang, Sun Lu, John Adams, Maktoba Omar

Addresses: Faculty of Business, Harbin University of Commerce, Dao Li, Harbin, 150076, PR China. ' School of Management, Harbin University of Commerce, Dao Li, Harbin, 150076, PR China. ' Napier University Business School, Edinburgh, EH14 1DJ, Scotland, UK. ' Napier University Business School, Edinburgh, EH14 1DJ, Scotland, UK

Abstract: This paper presents an analysis of the current situation of the Chinese organic food industry and a discussion of options for the future in terms of market structure, reorganisation and marketing strategy. A brief comparison with the organic food industry in the UK is also provided in order to highlight the extent and nature of the problems that the industry in China is facing – many of which are still a problem for the UK organic food industry.

Keywords: organic food industry; market structure; competitiveness; marketing strategy; China; UK; United Kingdom; sustainable development; cooperative competition.

DOI: 10.1504/WREMSD.2006.009082

World Review of Entrepreneurship, Management and Sustainable Development, 2006 Vol.2 No.1/2, pp.161 - 172

Published online: 23 Feb 2006 *

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