Title: Pedagogical reflections on Islamic marketing education in business schools: a sample outline

Authors: Noha El-Bassiouny

Addresses: The Faculty of Management Technology, German University in Cairo, 11835 Main Entrance Tagamoa Al Khames, New Cairo City, Egypt

Abstract: The purpose of this paper is to outline the parameters of Islamic marketing and the implications that this has on Islamic marketing education; a topic that is largely marginalised in mainstream marketing education and literature. The paper is conceptual in its approach and puts forth a comprehensive course outline for instructors who would like to teach Islamic marketing modules in their consumer behaviour or international marketing courses or teach a stand-alone course in Islamic marketing. Given the conceptual nature of the article, the paper concludes by presenting a full-fledged course outline in Islamic marketing that could prove useful to marketing educators interested in diversity-related topics. The current paper dissects the components of a course outline in Islamic marketing, which include course objectives and learning outcomes as well as sample readings and case studies. This is direly lacking in the literature.

Keywords: Islamic marketing; Islamic marketing education; diversity.

DOI: 10.1504/IJIMB.2017.087990

International Journal of Islamic Marketing and Branding, 2017 Vol.2 No.3, pp.247 - 254

Received: 17 Jun 2017
Accepted: 01 Aug 2017

Published online: 03 Nov 2017 *

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