Authors: Nor'Ain Othman; Vanessa Gaffar; Heri Puspito Diyah Setiyorini
Addresses: Faculty of Hotel and Tourism Management, University of Technology MARA (UiTM), Malaysia ' Faculty of Economic and Business Education, Universitas Pendidikan Indonesia, Indonesia ' Faculty of Social Sciences Education, Universitas Pendidikan Indonesia, Indonesia
Abstract: The study has contributed to determine the perception of Indonesian and Malaysian tourists regarding the Islamic standardisation for hotels. The theory of planned behaviour has been considered to analyse the respective perceptions of tourists. For the statistical analysis, ANOVA and Pearson correlation techniques were used. Planned behaviour variable is found to be insignificant, as it has a value greater than 0.05. The perceived value and awareness of Muslim tourists in hotels have played a vital role to help the tourists in selecting hotels with IQS. The hotel managements must update their products and services information online as it is a convenient and accessible medium for customers. While selecting the hotels with IQS, greater perceived value and awareness among the tourists seems to have an impact on their behavioural intentions.
Keywords: halal; Indonesia; Islamic quality standards; IQS; Islamic tourism; Islamic values; Malaysia; perceived value; planned behaviour; Shariah; social value.
International Journal of Islamic Marketing and Branding, 2017 Vol.2 No.3, pp.232 - 246
Received: 19 Jan 2017
Accepted: 11 Jul 2017
Published online: 03 Nov 2017 *