Title: Stakeholder initiatives for promoting corporate social responsibility: a four-country study

Authors: Neha Saxena; Shamama Afreen

Addresses: EFPM Office, Indian Institute of Management, Lucknow, Noida Campus, B-1 Sector 62, Noida 201307, UP, India ' Indian Institute of Management, Room No 1302, Administrative Block, Lucknow, Noida Campus, B-1 Sector 62, Noida 201307, UP, India

Abstract: Corporate social responsibility (CSR) has undergone many stages of evolution around the world and different models exist in different countries. The focus and priorities of CSR also vary from one country to another, being rooted in the social, economic, cultural, political and historical landscape of each region. This, combined with pressures exerted by the expectations of an increasingly aware and connected world, is shaping the way different stakeholders respond to the CSR agenda of a country. Governments, corporations, non-governmental organisations, consumers and other important entities are coming together to design and implement effective CSR policies and practices, aimed at solving social and environmental problems. This paper looks at such stakeholder responses to the CSR agenda of four countries - Brazil, Germany, India and Canada - to understand existing CSR models and how they are being promoted and implemented.

Keywords: corporate social responsibility; CSR; stakeholder; philanthropy; Brazil; Germany; India; Canada.

DOI: 10.1504/IJICBM.2017.087310

International Journal of Indian Culture and Business Management, 2017 Vol.15 No.3, pp.299 - 325

Received: 19 May 2016
Accepted: 07 Oct 2016
Published online: 12 Oct 2017 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article