Title: Modelling mobile money adoption: a Malaysian perspective

Authors: T. Ramayah; Lam Siew Lian; Syed Abidur Rahman; Seyedeh Khadijeh Taghizadeh

Addresses: Operations Management Section, School of Management, Universiti Sains Malaysia, Minden, 11800 Penang, Malaysia; UTM International Business School (UTM-IBS), Universiti Teknologi Malaysia Kuala Lumpur, Level 10, Menara Razak, Jalan Sultan Yahya Petra (Jalan Semarak), 54100 Kuala Lumpur, Malaysia ' School of Management, Universiti Sains Malaysia, Minden, 11800 Penang, Malaysia ' OYA Graduated School of Business, Universiti Utara Malaysia, 06010 UUM Sintok, Kedah Darul Aman, Malaysia ' OYA Graduated School of Business, Universiti Utara Malaysia, 06010 UUM Sintok, Kedah Darul Aman, Malaysia

Abstract: This study attempts to validate the extended theory of planned behaviour (TPB) model to study mobile money services adoption among Malaysian consumers. A total of 200 usable questionnaires were secured using a structured questionnaire. We used the second-generation analysis of partial least square (PLS) using SmartPLS to test the hypotheses developed for this study. The analysis showed that perceived ease of use, perceived risk and convenience are the major predictors of the attitude of mobile money service adoption. This empirical study adds value in validating the TPB model in a new setting. The managers of service providers may use this model to design and develop secure, convenient and easy-to-use mobile money services which can result in effective marketing strategies that would encourage consumers to use such services.

Keywords: attitude; behavioural control; convenience; ease of use; intention; mobile money; perceived risk; personal innovativeness; subjective norms.

DOI: 10.1504/IJMC.2017.10003971

International Journal of Mobile Communications, 2017 Vol.15 No.5, pp.491 - 513

Accepted: 13 Jul 2016
Published online: 31 May 2017 *

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