Title: The influence of external and internal factors of consumer behaviour on customer satisfaction and its implication on customer loyalty at Bank XYZ Jakarta, Indonesia

Authors: Rushadi

Addresses: Department of Management, Faculty of Economics and Business, Perbanas Institute, Jakarta, Indonesia

Abstract: External and internal factors of consumer behaviour are the most significant components contributing to the existence of a bank. This research aims to explore and investigate the influence of external and internal factors of consumer behaviour to customer satisfaction level and their implication to customer loyalty in Bank XYZ located in Jakarta, Indonesia. The method utilised in this study is the quantitative descriptive survey with total population of customers in Jakarta, Indonesia whereas cross sectional data is collected from a particular time point. Results from conducted analysis indicate that the external factors of consumer behaviour did not have any significant influence toward customer satisfaction and loyalty level, whilst the internal factors did have direct influence toward customer satisfaction level but at the same time did not show any noteworthy influence in the direction of loyalty level. Conversely, the external factors signify important direct persuasion on customer behaviour internal factors' rates.

Keywords: consumer behaviour; consumer behaviour external factor; consumer behaviour internal factor; customer satisfaction; customer loyalty; structural equation modelling; SEM.

DOI: 10.1504/IJMABS.2016.084755

International Journal of Markets and Business Systems, 2016 Vol.2 No.4, pp.309 - 334

Received: 01 Jul 2016
Accepted: 08 Jan 2017

Published online: 25 Jun 2017 *

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