Authors: Masayuki Matsui
Addresses: The University of Electro-Communications, 1–5-1 Chofugaoka, Chofu-Shi, Tokyo 182–8585, Japan
Abstract: There are both sales and production centres in enterprises. The sales (demand) centre pursues the maximisation of revenue, whereas the production (supply) centre pursues the minimisation of cost. The problem is maximisation of the difference (profit), but is dependent on the cooperation of the two-centres. This two-centre model is first discussed in a job-shop model by Matsui (1983), and becomes very important to the demand-to-supply management in the SCM age. Recently, the two-centre model has been developed to a management game model (MGM) in Matsui (2002), and the ellipse theory with pair-pole is found on the pair-matrix table. In this paper, the service vs manufacturing type MGM is defined first, and the traffic accounting is introduced. Next, the service-type MGM is discussed on the existence of optimal traffic. Finally, the common ellipse theory is ascertained on the pair-matrix table, and the common usage is discussed under a strategic goal. In addition, a duality of produce-to-order and produce-to-stock systems is shown.
Keywords: management game theory; management game models; ellipse theory; ellipse strategy; service enterprises; manufacturing enterprises; marketing; sales centres; production centres; traffic accounting; traffic risk; produce-to-order; produce-to-stock; service management.
International Journal of Productivity and Quality Management, 2006 Vol.1 No.1/2, pp.103 - 115
Published online: 12 Dec 2005 *Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article