Title: Islamic values and materialistic consumption culture: an exploratory study

Authors: Tarek Belhadj; Kamel Merdaoui

Addresses: Abdelhafid Boussouf University, P.O. Box 26, Mila 43000, Algeria ' Larbi Ben M'Hidi University, P.O. Box 358, Constantine Road, Oum el Bouaghi 04000, Algeria

Abstract: The objective of this article is two-fold: the first is to achieve a theoretical analysis of the relationship between Islam and consumption using Haddorff's (2000) typology of the market-religion interaction. The second is to explore the relationships between Islamic values and materialistic consumption culture in a Muslim society, Algeria. A research framework with five hypotheses was established to examine these relationships. An empirical study is realised, based on the theoretical models developed by Csikszentmihalyi and Halton (1981) who have introduced a distinction between instrumental and terminal materialism, and the Richins and Dawson (1992) scale of materialism. The results show that Islamic values positively affect Muslim consumers' belief in instrumental materialism. The results also show that stronger inclination toward Islamic values reflected decreased materialistic tendencies.

Keywords: Islamic values; materialistic consumption; instrumental; terminal materialism; consumption culture religion; Islam; marketing; Algeria.

DOI: 10.1504/IJIMB.2017.083494

International Journal of Islamic Marketing and Branding, 2017 Vol.2 No.1, pp.1 - 14

Received: 16 Feb 2016
Accepted: 05 Jun 2016
Published online: 08 Apr 2017 *

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