Title: Collaborative network organisations as platform for value co-creation in tourism destinations: an analysis of Foz do Iguaçu, Brazil
Authors: Adriana Fumi Chim-Miki; José Manoel Gândara; Rosa Maria Batista-Canino
Addresses: Faculty of Tourism, Economics and Management, University of Las Palmas de Gran Canaria, Campus Tafira, 35010, Las Palmas de Gran Canaria, Spain ' Departament of Tourism, Federal University of Paraná, Campus Reitoria, Dr. Faivre, 405 Street, Curitiba, PR, Brazil ' Faculty of Tourism, Economics and Management, University of Las Palmas de Gran Canaria, Campus Tafira, 35010, Las Palmas de Gran Canaria, Spain
Abstract: This study investigated the co-creation of value in tourism by the collaborative network organisations (CNOs). The objective was to verify the degree of co-creation of value in the plans generated by participatory planning process in Foz de Iguaçu city, and to confirm that this process forms a platform to value co-creation in tourism destinations. The used methodology was a content analysis of a technical report and other documents related to the process of strategic-participatory assessment of Foz do Iguaçu city. This city is located at the three border zone between Brazil-Argentina-Paraguay, thus it is a shared tourism destination. The results indicated that the process of participatory planning, conducted by CNOs, can be a way to consumer-to-business-to-consumer (C2B2C) co-creation of value in tourism. Besides, the participatory planning is a tool of tourism governance, in which the CNO represents a hub between the relationships B2B, B2C, C2C, C2B2C, public-private sector and community, i.e., a platform with high capacity of value co-creation.
Keywords: tourism destinations; value co-creation; collaborative network organisations; CNOs; participatory planning; Brazil; tourism governance.
International Journal of Tourism Policy, 2017 Vol.7 No.1, pp.42 - 57
Received: 16 Jan 2016
Accepted: 04 Aug 2016
Published online: 08 Mar 2017 *