Title: Mobile cloud computing: innovation and creativity perspectives

Authors: Vanessa Ratten

Addresses: La Trobe Business School, La Trobe University, Plenty Road, Bundoora, 3086 Melbourne, Australia

Abstract: Increased usage of multi-media mobile applications has lead to more focus on mobile cloud computing as a way to store and access electronic information. Mobile devices have been creative outlets for introducing consumers to new technological innovations, which has changed the way society relates to emerging technologies. The aim of this paper is to focus on the innovation and creativity embedded in mobile cloud computing and compare it to traditional cloud computing. This will help to predict new ways future creative processes can be embedded in technological innovations particularly in terms of the internet-of-things. A set of research propositions are discussed in this paper that link innovation and creativity to mobile cloud computing. The findings will help encourage more creative usages of technological innovations including mobile cloud computing.

Keywords: cloud computing; mobile cloud; technology innovation; mobile computing; innovation; creativity; internet of things; IoT.

DOI: 10.1504/IJTMKT.2017.081514

International Journal of Technology Marketing, 2017 Vol.12 No.1, pp.60 - 70

Accepted: 06 Nov 2016
Published online: 06 Jan 2017 *

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