Authors: Ping Lan
Addresses: School of Management, University of Alaska Fairbanks, P.O. Box 775-6080, Fairbanks, AK 99775, USA
Abstract: This research examines how Wireless Sensor Network (WSN) developers are commercialising their technologies. Over two dozen WSN pioneers were analysed. The study found that most companies are operated in the paradigm of open innovation, which enables them to shorten the gap between technology development and commercialisation. However, barriers do exist for these companies to build up and strengthen their disruptive footholds. To catch the opportunities brought about by the emerging technology, it is particularly important for WSN developers to synergise their technology and business innovation.
Keywords: wireless sensor networks; technology marketing; commercialisation; open innovation paradigm; disruptive footholds.
International Journal of Technology Marketing, 2005 Vol.1 No.1, pp.79 - 94
Published online: 17 Nov 2005 *Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article